Trung nguyen pce 110714-sofresh

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TRUNG NGUYEN GROUP CORPORATE WEBSITE Date: 11/07/2014 Primary Rennovate website look and feel to reflect corporate position. Improve security CREATIVE CONCEPT & ART DIRECTION Explore art direction to reflect Trung Nguyen Corporate positioning Balance between showing Trung Nguyen Corporate values, corporate social actions and commercial promotion Get ready for a long term planning of building up online coffee community Cost Breakdown Rates Hours Cost Creative Director 145 8 1160 Art Director 90 24 2160 3320 DESIGN PHASE Easy to use (usability) More consistent navigation and look&feel Following the big concept Each page will have the header & footer navigation like homepage Minimum monitor resolution for the site will be 1024 x 768 Implementing a look and feel based on the target user Reaching Target Audience Designs based on HTML5 with minimal to no flash components Sitemap (proposal) Cost Breakdown Rates Hours Cost Homepage Web Designer 60 16 960 Brands Web Designer 60 20 1200 News & Events Web Designer 60 8 480 Investor/ Partner Web Designer 60 8 480 Other pages (T&C, Contact, Sitemap, Search …) Web Designer 60 12 720 3840 DEVELOPMENT PHASE FRONT END includes - predominantly HTML5/CSS3 - preloading and optimized for viewing - creating content management system - adhere to responsive web design rules for multi-device compatibility Cost Breakdown Rates Hours Cost Homepage Front End Developer 50 20 1000 The No.1 Coffee Front End Developer 50 2 100 History Front End Developer 50 2 100 Brands Front End Developer 50 16 800 News&Events Front End Developer 50 16 800 Other pages (T&C, Contact, Sitemap, Search …) Putting into consideration a whole Trung Nguyen digital platforms ecosystem to place Trung Nguyen corporate site as a right strategic position

Transcript of Trung nguyen pce 110714-sofresh

Page 1: Trung nguyen pce 110714-sofresh

TRUNG NGUYEN GROUP CORPORATE WEBSITEDate: 11/07/2014Primary Rennovate website look and feel to reflect corporate position.

Improve security

CREATIVE CONCEPT & ART DIRECTION

Explore art direction to reflect Trung Nguyen Corporate positioning

Balance between showing Trung Nguyen Corporate values, corporate social actions and commercial promotion

Get ready for a long term planning of building up online coffee community

Cost Breakdown Rates Hours Cost

Creative Director 145 8 1160

Art Director 90 24 2160

3320

DESIGN PHASE

Easy to use (usability)

More consistent navigation and look&feel

Following the big concept

Each page will have the header & footer navigation like homepage

Minimum monitor resolution for the site will be 1024 x 768

Implementing a look and feel based on the target user

Reaching Target Audience

Designs based on HTML5 with minimal to no flash components

Sitemap (proposal)

Cost Breakdown Rates Hours Cost

Homepage

Web Designer 60 16 960

Brands

Web Designer 60 20 1200

News & Events

Web Designer 60 8 480

Investor/ Partner

Web Designer 60 8 480

Other pages (T&C, Contact, Sitemap, Search …)

Web Designer 60 12 720

3840

DEVELOPMENT PHASE

FRONT END

includes

- predominantly HTML5/CSS3

- preloading and optimized for viewing

- creating content management system

- adhere to responsive web design rules for multi-device compatibility

Cost Breakdown Rates Hours Cost

Homepage

Front End Developer 50 20 1000

The No.1 Coffee

Front End Developer 50 2 100

History

Front End Developer 50 2 100

Brands

Front End Developer 50 16 800

News&Events

Front End Developer 50 16 800

Other pages (T&C, Contact, Sitemap, Search …)

Putting into consideration a whole Trung Nguyen digital platforms ecosystem to place Trung Nguyen corporate site as a right strategic

position

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Front End Developer 50 16 800

Corporate Culture

Front End Developer 50 8 400

Recruitment

Front End Developer 50 8 400

Store Locators

Front End Developer 50 8 400

4800

BACKEND Content Management System

1. General requirements

- Build on Cloud System

- Use Dot Net framework and MYSQL Server DBMS

- Use Sofresh dot Net framework (not open source solution) for maximum security

- Encapsulate all database connection to procedure level (not coding level)

- Authentication and authorisation permission: 4 levels:

System administrator

- Create and manage users' accounts

- Manage content, structure of website

- System configuration

Content administrator

- Include editor permission

- Manage and publish editors'content

Editor

- Edit website's content

- Manage registered users' information

- Export report on their modules

User

- View company's information

- View brand's information

- View information related to company

- Interact through website's utilities

2. System requirements

Modules management (for System Admin)

- View modules structure in each module (The No.1 Coffee, News, Brands …)

- Module management: create, delete, edit, publish

- Allow to configure number of articles displayed in 1 page when viewing 1 module in detail

- Allow to choose an layout for each module (only given layout for each module)

- SEO configuration for each module: title, keyword, description

- Configure how each module is displayed: show in list (section contained many articles, products) or show content detail

- Update image for each module (image format: *.gif, *jpg, png)

- Permission to make some configuration relating to website such as

- Email configuration: update email server supporting sending email automatically

- Default language for user section & admin section

- SEO: configuration relating to supporting SEO: website's title, keyword tag, description tag

- Manage website's visits, cache content time to accelerate user's access speed

- Edit notification email's content: notification when viewers register, viewers forget their password

Update content

- Manage each module's articles

- Searching articles: by languages, time period, modules, keywords, editor

- Create, delete, edit articles (unlimited number of articles)

- Update image, edit article's content, monitor user's comment

- Change the order of articles

- Update articles by 3 language (Vietnamese, English, Chinese)

Content administration

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- Set schedule of publishing

- Approve/ disapprove publishing information

Statistic & report

Google analytics or alternative solution

Members administration

- Viewers visit website without registration (except for appyling on "Franchise" page, viewers log in to discover other info)

- Validate email adress of users when they register

- Provide admin with some features: member statistic (by province, registered time, list of their birthday, visit frequency)

System permission

- Enable defining role and permissions to access different feature of administration part for each role

- Manage users: searching by their role, keywords; create, delete, edit user's information, reset password

Documentation

- Guideline documents on using administration tools, website system configuration

Cost Breakdown Rates Hours Cost

Back-end Developer 50 80 4000

4000

Code Source File Transition

- 25% Development Cost

Cost Breakdown Rates Quantity Cost

Code Source $8,800 25% $2,200

QA/Testing/Buffer time overruns

- ensuring quality assurance testing on website

- Functional Testing

- Browser compatibility testing

- Security testing

- Load testing

- Cross device testing

Cost Breakdown Rates Hours Cost

QA Analyst 50 60 3000

3000

Technology transfer

- 2 working days of training CMS, Coding System

Cost Breakdown Rates Quantity Cost

Developer 50 16 800

Project Management

- Manage project: timeline, client's feedbacks/revisions, report

Cost Breakdown Rates Hours Cost

Project Management 50 80 4000

Summary

Creative Concepting Total Cost in USD Total Cost (in VND)

Total Cost $3,320 Sub Total $25,960 554,246,000 VND

Discount 15% $3,894 83,136,900 VND

Design Grand Total $22,066 471,109,100 VNDTotal Cost $3,840

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1USD= 21,350

Development * 50% of Total Cost required within 15 days of signing

Total Cost $8,800

Notes:

Source code - Warranty in 3 years

Total Cost $2,200

- Fixing Bugs if

occur

QA Assurance

Total Cost $3,000

Technology transfer

Total Cost $800

Project Management

Total Cost $4,000

Estimate Approval

Client: Trung Nguyen

Name

Date Signed