Truman the Road-Builder. John A. Truman Stafford replica visits Truman Library.
Truman product training english
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Transcript of Truman product training english
Men’s Grooming Market in India Men’s grooming is now mainstream Men skin care is one of the beauty industry’s
fastest-growing sectors growing on an average of 25 % every year
More men are adopting a grooming regimen, alongside exercise and eating right, as a component of healthy living
Men have started to shop for themselves, instead of relying on their female counterparts
They are now aware about the impact of pollution, regular shaving, and the sun on their skin and hair
They are now more aware about and the need to be presentable according to the current trend
Products such as shaving creams, aftershaves, moisturisers, face masks and exfoliators, hair care and hairstyling solutions are increasingly popular among men
Men’s Grooming Market in India Indian men are finally coming out of the
closet when it comes to having a daily grooming regime, they are no longer shy of using creams, lotions, face scrubs and shower gels meant for male skin
According to a Nielsen study on the Indian male grooming segment, there is a rising aspiration among Indian men to look well groomed, which has led to the Indian men’s grooming market’s rapid growth of more than 34%
The study further showed that this growth is faster than the growth rate of the total personal care and beauty industry in India
The market today stands at about
Rs. 4800 Crore
– An Exclusive Male Privilege Truman is a comprehensive premium and
exclusive range of Men’s grooming products for skin, hair and personal care
It celebrates the best in true manhood It is a tribute to noble masculinity in a modern
context It is proudly masculine, tough and yet suave;
sexy as well as chivalrous The crest of Truman denotes royalty Truman’s identity is a unique blend of nobility,
tough masculinity, timeless elegance and modernity
It is the ultimate symbol of the well-groomed man, one of the keys to success in life
No man who wants to succeed
can do without Truman
The IdentityJAMES BOND is a universal icon of all the characteristics of brand Truman and therefore, an ideal image of Truman.
James Bond has been around for more than 50 years, and have been played by several actors on the big screen, but while the actors have changed, the character of 007 has always remained fresh and contemporary
Product RangeHair care Daily Oil Control Shampoo:
Formulated especially for oily male scalp
Hair Styling Gel: For that perfect style set
Scalp and Hair Solution: To cater to hair and scalp issues
Skin care UV shield: Sunblock and fairness
cream especially for men Face Wash: Daily exfoliating soap-
free cleanser especially formulated for men
After Shave Balm: A soothing and protecting lotion for the perfect finish
Personal Care Energizing Shower Gel: To kick start your day with freshness Bathing Bar: For invigorating freshness all day
Skin Care Taking care of the skin and hair is
the single most important thing one can do for the appearance
There are numerous benefits to adopting a basic skin-care routine:
Keeping skin healthy means it will look younger
Shaving will be easier, less irritated and inflamed
There will be fewer breakouts, dry spots, and oily areas on the skin
Good looks gives confidence and gives a nice feeling
Male skin is about 25% thicker than female skin and it's texture is tougher and needs more attention than women
It is also more oilier than female skin with denser hair growth
By following a simple daily routine one can maintain good health of the skin: Cleanse Shave Relieve and Moisturise Protect
Face Wash A soap-free cleanser with
exfoliating agents that buffs away dead skin cells
It is a deep cleansing and purifying wash
Enriched with witch hazel, aloe vera, and honey that nourishes the skin
Jojoba ester beads and salicylic acid clears clogged pores, dirt and oil
UV Shield A light weight pro-complexion, daily sun
shield with Broad Spectrum UV protection UVB protection: SPF 30 UVA protection: PA +
It shields the skin against tanning and helps fight premature aging
Helps to lighten the skin with continuous use
Enriched with bisabolol, aloe vera, Vitamin E and oat extracts that hydrates the skin, soothes sunburns and skin irritation
Contains anti-aging ingredients that counteracts UV-induced premature ageing
Apply daily in the morning or before sun exposure on cleansed face, neck and other exposed areas for maximum protection
After Shave Balm Traditional aftershaves contain alcohol as
the main ingredient that irritates sensitive skin and makes it tight
After shave balms provide a thin coating of moisture that protects and soothes freshly shaven skin
It contains minimal fragrance and no alcohol that does not sting the skin
It instantly soothes and hydrates irritated skin
Gets easily absorbed, leaving the skin cool, comfortable and moisturised
Enriched with aloe vera, witch hazel and multi-mineral complex to soften, revitalize and refresh the skin after shaving
Skin Care Range
MRP Rs. 380DP Rs. 325Net content: 75 g
MRP Rs. 270DP Rs. 230Net content: 75 ml
MRP Rs. 540DP Rs. 460Net content: 50 g
Use a shaving brush to spread the shaving gel, it helps to lift the hair and prevent ingrowths
Shave after a shower, when the steam has softened the beard and the skin is slick and frictionless
Avoid products containing alcohol, which dries and tightens the skin, irritates sensitive skin
Swirl the shaving brush in baby powder and massage it onto the face, it will make the skin smooth and soft
Using sunscreen only during summers, or when stepping out in the sun, and ignoring it the rest of the year is the biggest skincare mistake Apply sunscreen all year round to
prevent premature ageing
Quick Tips:
Hair Care• A good hair care routine is one
that's simple and effective• Men's scalp tend to produce
excessive oils, grit and product build-up
• They are usually 2-3 inches long and don't need all the heavy moisturisers that women's shampoo provide
• Flaky, dry and itchy scalp are common problems of the scalp in men
• Truman hair care range is especially designed for men scalp and hair
Daily Oil Control Shampoo Formulated especially for
oily male scalp Enriched with thyme, tea
tree and ginger oil that helps to clear flaky scalp
Licorice extract helps to strengthen hair roots
Contains mild and gentle cleansers
Hair Styling Gel To maintain a healthy scalp, it is important to use a
finishing product that will not cause irritation Truman Hair Styling Gel is a non-greasy gel with long
lasting hold without weighing the hair down It is an alcohol free formula that moisturises and
conditions hair without leaving any residue Enriched with Pro-vitamin B5, aloe vera and ginseng
extract that strengthens the hair and soothes the scalp It’s Multi Mineral Complex (zinc, copper and
magnesium cocktail) together with tea tree oil refreshes and revitalizes scalp and hair
It is suited to any hair texture where control is wanted without stickiness or a ridged finish
It stays pliable and easily removed by washing
Hair Problems in Men
Broadly, men face two major hair problems
○ Dandruff
○ Hair loss
Dandruff Caused by a fungus called malasseazia which
grows out of control and feeds on fat / oil on the scalp
It makes the scalp flaky and itchy It may be caused due to
under washing or over washing of hair not washing after sweating using very oily conditioners etc.
It causes itching and irritation and produces unwanted scalp odour
Shampoos rich in anti-dandruff ingredients such as ginger, thyme, tea tree oil or menthol controls dandruff well
Dandruff should not be confused with a dry scalp
Dandruff is caused by excess oil (sebum) production - flakes are greasy and yellowish white in colour
Dry scalp is caused by loss of moisture from the skin and produces small white flakes
Hair loss in Men – Alopecia A person looses 50-100 stands of hair everyday If it extends more than 100 strands a day, it is a sign
of hair fall problem Reason for hair fall can be many, like
Stress and bodily weakness Dietary imbalance or nutritional deficiency Using abrasive shampoos, hair lacquers, dyes
and bleaching etc Male patterned hair loss is caused due elevated
levels of hormone DHT Dihydrotestosterone (DHT) is formed from the male
hormone testosterone It shortens the growth phase of the hair (anagen
phase) – where the hair follicle shrinks to reduce the thickness of hair
It also makes the hair roots harder which prevents blood circulation and supply of nutrients to the hair
In order to restart the hair cycle and combat alopecia, it is necessary to activate the anagen, or growth phase of hair
Scalp & Hair Solution
Truman scalp and hair solution acts simultaneously on three principal factors that control the hair cycle Hormonal balance Vascular system Cell metabolism
It helps to prevent hair loss through carefully selected ingredients that help to nourish scalp and hair
It contains anti-bacterial agents that helps to solve itching and dandruff related problems Free from alcohol, fragrance, silicones and harsh chemical that can lead to hair loss Comes with an easy applicator that helps to target specific areas
Active ingredients: Sweet Lupine Protein
Helps to regulate hormones that cause hair loss It is rich in peptides, trace elements and vitamins that helps to improve microcirculation of the scalp
and brings hair density to normal Helps to stimulate cell metabolism and improves vascularization of the hair follicles
Polygala Extract Promotes hair growth and prevents hair loss by increasing hair diameter and weight
Tea Tree Oil and Thyme Extract Has anti-bacterial, antifungal and antiseptic properties and helps to tackle dandruff and itching
problem which causes hair loss Multi-Mineral Complex
Contains zinc, copper and magnesium cocktail that helps to revitalize the scalp Aloe Vera Leaf Juice
Provides moisture and acts as anti-inflammatory agent Pro-vitamin B5
Helps strengthen the roots
Scalp & Hair Solution
MRP Rs. 320DP Rs. 270Net content: 30 ml
MRP Rs. 380DP Rs. 325Net content: 150 ml
MRP Rs. 280DP Rs. 240Net content: 100 g
Hair Care Range
Shampoo every alternate day, daily shampoo strips the hair of essential moisture
If the hair is too greasy, wash with plain water on days without shampoo, water will cleanse the hair without stripping away essential oils
Gently massage hair using fingers in circular strokes to increase blood circulation
Gel is generally lighter and easier to work through the hair, pomades and creams are difficult to wash out due to their texture
For curly or kinky hair, use a wide-tooth comb to get rid of tangles, fine-tooth comb will cause hair to frizz
Quick Tips:
Personal Care Good personal hygiene is the
first step to good health Excessive sweating and
body odour is an unpleasant problem that can affect a person's confidence and self-esteem
Hygiene rule is simple: Shower every day first thing in the morning and at night, particularly if you've had a long day
Energizing Shower Gel• Especially formulated for men’s
skin• Enriched with Multi-mineral
complex and Multi-botanical extracts that conditions the skin from deep within
• Promotes clear looking skin and invigorating freshness all day long
• Enriched with goodness of tea tree oil, orange and lemon fruit extracts
• Just lather up in shower using loofah and refresh your senses
• Glycerin based transparent soap bar for lasting freshness all day
• Enriched with essential oils, aloe vera and vitamin E that nourishes the skin for a smooth and fresh after feel
• Glycerin moisturises the skin without leaving it dry and tight like other soaps
Bathing Bar
MRP Rs. 100DP Rs. 90Net content: 125 g
MRP Rs. 350DP Rs. 300Net content: 150 ml
Personal Care Range
Quick Tips: Use deodorant directly on
the skin (15cm away) for long lasting freshness
Body odour problem can usually be managed by getting rid of excess skin bacteria – which are responsible for the smell – rub wet alum (phitkari) on the armpits after bathing to eliminate smell causing bacteria
Wear natural fibres, such as wool, silk or cotton which allows the skin to breathe, which means sweat will evaporate quicker
Complete Range
Bond with the Legend
THANK YOU