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    3 New product 4 Foundations 5 CSR 6 Mobility 7 Specialization 8 Tourism 10 Digital



    Le Couvent des Minimes& its loving care balm


    A digital revolution!

    S ome people feel lost without Wi-Fi. For others, it remains an abstract concept: all they need is e-mail or a telephone line. In 2013, 250 million Chinese consumers made purchases online! In fact, this form of purchasing is driving the growth of consumption worldwide. And nowadays, more of us are using our smartphones and tablets to go online than our PCs, spending more time surfing on web than watching television.

    LOCCITANE is an authentic brand. It wants to tell its story and make its products available throughout the world in the most consumer-friendly, sensorial and simple way possible. Our stores remain our most important brand ambassadors. Thats where people can touch the products and enjoy

    the human contact. Yet these days, the link with the brand and the purchase of products, any time of the day, anywhere in the world, increasingly takes place on the Internet.

    E-commerce is the sales channel that is driving our growth. This year, we aim to generate 7% of our global sales through online shopping and up to 15% in the most advanced countries. Plus we have almost 3 million fans who keep up to date with our news on social networks.

    Our objective is to constantly improve the online purchasing experience through various innovations, but also by meeting and seducing more and more new customers on the Internet by increasing the brands presence on search engines, on websites that our customers like to use, on blogs, etc. For each launch, we also develop a digital campaign to get people talking about the new products, to boost sales, to send out samples, etc.

    Customers who are attracted to the brand on the Internet will go on to purchase products online, but will also visit our stores!

    Digital marketing is about e-commerce, but also and above all about finding new customers via the Internet, so that we can bring them into our stores and increase their passion for our brand!

    If youd like to get involved digitally, you can: Like LOCCITANE on Facebook, follow LOCCITANE on Twitter, Instagram and Pinterest. Leave comments for your favourite products on our website, Download our mobile app (if you have a smartphone) and give it a good rating. Subscribe to our YouTube channel. Subscribe to our newsletters. Discover our Fantastic Provence web magazine. Share with your friends.Vive la digital revolution! By keeping up with technology, youll keep feeling young! Then all you need is a dab of Divine Cream to keep looking young too

    Ccile de Verdelhan



    CHIEF EDITOR Katia Michieletto

    GRAPHIC DESIGN Emilie Caillaud-Houl

    PHOTOS Anne Marcenac, Richard Romenville, Murielle Fourrier.

    500 copies published quarterly in September, December, March and June. Printed in France on FSC-certified paper.

  • LOVING CARE BODY BALMBringing back a tradition of gentle caring.

    By Pauline Souchaud

    For Le Couvent des Minimes, every new recipe is an important event. In October, the brand will be bringing out some new products, specially formulated for extra-dry skin. Its time to try a little tenderness

    A tradition of loving and caringThose nuns are not one in a thousand, but one in a million! Such spontaneous and grateful words were used by the residents of the Couvent des Minimes to describe the Franciscan Missionaries of Mary, who lived at this convent from 1909 to 1999. Always guided by the best intentions, the sisters took constant care of all those around them, giving them affection and providing them with comfort.

    Today, in over 80 countries across the world, the Franciscan Missionaries of Mary are still involved in many humanitarian missions. Every year, we give 1% of revenue from annual sales to this institute, to support healthcare projects in India and Brazil. This autumn, well be sending the Loving Care Body Balm to students at the Child Jesus College of Nursing and to children at the Amali Seva Illam childrens day care centre in the district of Trichy, in India.

    An engraving filled with tendernessTo represent the Loving Care Body Balm, what image could be better than that of a mother holding her child? Its the ultimate symbol of selfless love and care. The mothers gaze, full of goodness and kindness, expresses all the love that could also be felt at the Convent and that we are now sharing through our products.

    Pure TLC for the skinThe Loving Care Body Balm is an original recipe that combines in-house Galens wax with calendula and mallow extracts. This hypoallergenic, soothing formula helps to nourish, protect and repair, and its so gentle, it can be used on all skin types even the delicate skin of babies. Nourishing and comforting, it leaves skin feeling wonderfully supple once again.

    Simply effective products for all the family, to take good care of your skin. The Lotion for Dry Skin 400mlThe Cream for Very Dry Skin 200mlAvailable in Marionnaud stores from October 2013.


  • The LOCCITANE FoundationThe Foundation team on a mission to Burkina Faso In July, representatives from the LOCCITANE Foundation headed to Burkina Faso to review the progress of projects aimed at fighting avoidable blindness. This was the perfect opportunity for Elise Guiro, the local consultant for the Foundation, to meet the Minister of Health. Many partnerships have been set up in the country, including a collaboration with Vision Aid Overseas, which will allow for glasses to be produced in Ouagadougou then distributed in regional hospitals.

    The LOCCITANE Foundation 2013 Ppite awards Since 2011, in partnership with the Maison de lEntreprenariat de Burkina Faso, the LOCCITANE Foundation has been rewarding the entrepreneurial initiatives of Burkinab women. In June 2013, three women were presented with the Ppite award, worth 10,000. Over the course of one year, the MEBF will oversee and assist in the progress of the following three projects: the opening of a private childrens day care centre, the extension of a fruit juice production plant, and the creation of a poultry production farm.For more information about the Foundation, visit or fondationloccitane

    A call for projects by subsidiaries Following a call for projects launched by the LOCCITANE Foundation in spring 2013, ten subsidiaries from three continents will be taking part in their own projects for the visually impaired in 2013/2014. Theyll be working in partnership with local organizations in fields such as helping the visually impaired to get into the workplace, raising awareness, and improving access to culture. For example, LOCCITANE USA will be working with the Art Beyond Sight Lab to develop a unique, multi-sensorial program that aims to use art as a way of teaching the visually impaired.

    LOCCITANE Canada has been doing its bit by raising funds for the ORBIS plane

    The MELVITA FoundationUsing an image to convey an emotion is the first step towards protecting nature.* And so, for the second year running, the MELVITA Foundation is supporting the international nature photography competition, Nature Images Awards. As sponsor of the Bees category, MELVITA will award an Abeille dOr (Golden Bee) for the very best bee shot. The photographs from the first edition of this competition were displayed at the Parc Floral in Paris until late September. From there, they move on to other locations, until finally arriving in Montier-en-Der at the end of the year.

    Photography exhibition at the Parc Floral, Paris

    *Louis-Marie Prau, president of the jury, 2013For more information, visit

    NEWS F O U N D A T I O N


  • E CP? Whats that? A new video game? A new football club? No, of course not! You know what ECP means Have you forgotten what it stands for?Can you remember why some employees spent a day at the Old Port of Marseille in July? They were there to raise public awareness about lavender decline and to collect donations for the endowment fund presided over by Olivier Baussan.

    ECP stands for the Employee Commitment Programme and its all about taking the time to do something for others, or for the environment, during work time.

    For many years, our employees have been getting involved in associations to support causes that are important to us. The first employee association, which dates back to 1997, was Provence dans tous les sens (All the senses of Provence), and it enabled young visually impaired people to learn about the profession of a perfumer. In 2007, the Nord & Sud employee association was created. For employees who were keen to help empower women in Burkina Faso, Nord & Sud provided an opportunity to travel to the country and train women in soap-making. Maud and Solne were the first brave duo to head to Africa, and others followed in their footsteps.

    In the past, however, there were no alternatives for employees who wanted to do something closer to home, for a shorter length of time. But now there are! Today, all employees can: Make a financial commitment: - indirectly, by taking part in the sale of items,

    with the money raised going to a charity, - directly, by making a donation to the Projets

    de Femmes employee association (previously Coordination Parrainage).

    Do something locally, by joining a one-day project. As an encouragement to get involved in local initiatives, each employee is entitled to a day off to take part in one of the projects on offer (on the condition that