Truckee Meadows Bike Share System

How Bikeshare Found Me• Regional Planning Commission of Greater Birmingham• 2012 Experience• From Taskforce to Operations

Launched the First Electric Pedal Assist Bikeshare system in North and South AmericaBantam Strategy Group, LLC formed in 2016

• Consultant, Implementation, and Operations• Non-Exclusive Vendor• Building a solid bikeshare foundation• Small-Medium-Large Cities• Disadvantage Business Enterprise (DBE)

LOCAL TEAMS

INTRODUCTION

THIS IS BIKESHARE•Automated self-service

bicycle sharing

•Short, one-way trips

•Membership based

• Annual

• Casual

•Dense network located conveniently

Most systems have similar fare structuresMEMBERSHIP FEES

$75 – one year

$15 – weekly

$7 – daily

USAGE FEES Free first 30-45 mins each day are included.

Additional $2 to $4 for every 30 min. segment of time thereafter

HOW MUCH DOES IT COST?

ECONOMIC COMPETITIVENESS"More than half (54%) of millennials surveyed say they would consider moving to another

city if it had more and better options for getting around, and 66% say access to high quality transportation is one of the top 3 criteria in deciding where to live next." (Transportation

for America Survey, 2014)

“$150,000 is the estimated extra money that Nice Ride users spent in one season at restaurants and other business near bikeshare kiosk locations.”

(University of Minnesota study, 2012)

ENTERTAINMENT & RESIDENTIAL SECTOR GROWTH

There has been over $30M dollars of City and $1B dollars in private/other public investment has been made in downtown Reno to modernize and

beautify infrastructure and facilities. (Reno.gov,2014)

Current development projects, such as the Victorian Plaza, The Fountainhouse , The Bridge, and Galaxy Luxury Theatre, represent a $350M dollar investment in

downtown Sparks. (News 4 & Fox 11, April 2017)

TRANSPORTATION OPTIONS & CONNECTIVITY

First and Last Mile Solution

The bike share system should complement the first and last mile by being located near transit routes and stops. Bike Share should be linked with the

RTC SMART TRIPS program.

HEALTH AND ENVIRONMENT

“30 minutes on a bike can reduce the risk of heart disease by 82% and reduce the risk of diabetes by up to 58%.” (Diabetes Prevention Study, 2002)

“Each mile someone rides on a bike share bicycle instead of driving keeps one pound of carbon dioxide from the atmosphere.” (Susan Shaheen, Transportation

Sustainability Research Center at the University of Berkeley)

SAFETY BENEFITS

Bikeshare systems, along with highly visible bike stations, increase awareness of bicyclists by motor vehicle drivers and provides a platform to

communicate road rules, regulations, and safety tips.

“The risk of a bicyclist being struck by a motorist declines as the number of people biking increases.” (National Association of City Transportation Officials, 2016)

BIKESHARE COMMITMENT

Connect people regardless of socio-economic status to

places and communities with a high-performing,

accessible, and sustainable transportation alternative

that promotes tourism, health, safety, and economic

vitality.

DEMOGRAPHICS OF BIKESHARE

Caucasian Male Ages 25 – 34Secondary

Age 35 - 44

EducatedEmployed

Outreach Efforts:• Low Income• Women• People of color• Seniors

BIKESHARE WORKSHow Capital Bikeshare members “first learned” of the system

The wide range of sources indicates success with a broad marketing pattern and supports value provided to a sponsor!

46%

35%

10%

9%

Station/Bike

Friend/Family

Webite/Blog

Print Media

IMPLEMENTATION PLAN

Image created by Toole Design Group

•Local Management & Administration

•Government/University Affairs

•Sponsorship Procurement & Relations

•System Marketing & Sales

•Equity Program Management

•Customer Service (24/7)

•Fleet Operations & Management

BIKESHARE MANAGEMENT & OPERATIONS

FUNDING SOURCES

FEDERAL/LOCAL

CMAQ

STP

TAP

CDBG

MUNICIPALITIES / COUNTY

COMMUNITY FOUNDATIONS

UNIVERSITIES

CORPORATE

MULTI-YEAR SPONSORSHIPS

MARKETING VALUE AND GOODWILL COMBINED

MEMBERSHIP

MEMBERSHIP REVENUE GOES BACK INTO THE SYSTEM

FAREBOX RECOVERY NOT 100%

Federal 5% MatchTimelineAvailabilityCapital & Implementation

Financial Institutions

Energy, Gas,or Petroleum Companies

Food and

Beverage

Healthcare / Health Insurance

Residential and Commercial Developers

Wireless / Communication

CompaniesLegal Firms

CORPORATE SECTOR SPONSORSHIPS

Apparel / Sporting Goods

AutomotiveIndustry

Tech Companies

Contact Information:

Lindsey G. West

lindsey@bantamstrategygroup.com

Mobile: (205) 222-4137 – Office: (225) 339-1181