TRU Degree Team (2012 LinkBC Case Competition)
description
Transcript of TRU Degree Team (2012 LinkBC Case Competition)
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Date
Chelsea Bauer, Kiera Gonyea, Kathleen Hutfluss, Colin Loose
Bachelor of Tourism Management
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Objective
Recruit 10,000 more youth in tourism careers in British Columbia by 2020
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Focus
3 Key Markets:
Food and Beverage
Transportation
Entertainment and Recreation
3 Key Demographics:
Aboriginal Youth
International Student and New Immigrant Youth
Entertainment and Recreation
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Challenges of Tourism Today
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Aboriginal Youth
2% Recreation and Entertainment
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Immigrants and International Students
4% Food and Beverage
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Other BC & Canadian Youth
4% Food and Beverage, Recreation & Entertainment, Transportation
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Imagery
Food and Beverage
Recreation and Entertainment
Transportation
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Partnerships/ Stakeholders
• go2hr• BCHA• BCFRSA• Regional DMO's• Tourism BC• Scouts Canada• CTC• CTHRC• ISEP• SWAP
• BC Centre for Ability• Aboriginal Tourism
Association of BC• WorkBC Centre
Contractors• Aboriginal Youth
Ambassadors• National Outdoor
Leadership School• Girl Guides
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Budget
2012 Start-up Annually Total Cost Over 8 Years
Social Media $ 5,000.00 $ 2,500.00 $ 22,500.00
Travel $ 10,000.00 $ 10,000.00 $ 80,000.00
Advertising & Promotion $ 12,000.00 $ 7,000.00 $ 61,000.00
Training/Programming $ 30,000.00 $ 20,000.00 $ 170,000.00
Progress Reports $ -
$ 10,000.00 $ 70,000.00
Total $ 57,000.00 $ 49,500.00 $ 403,500.00
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Conclusion
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Thank You! Questions?
ReferencesBC Stats (2012). Tourism Indicators: Tourism Sector Sees Modern Growth in 2011.
go2 (2012). BC Tourism Labour Market Data Gaps Analysis Report.
go2 (2012). BC Labour Market Strategy
British Columbia’s International Education Strategy, 2012Tourism BC (2011). Employees First: The Essential Human Resources Guide for Tourism Operators
CTHRC (2009). Who’s Working for You? A Demographic Profile of Tourism Sector Employees.
CTHRC (2012). The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour Markets Tighten