PRODUCT

Tropicana Twister Orange juice is product manufactured by Tropicana Products. It is now owned by the PepsiCo, Inc. Tropicana Twist Orange is known for its natural and 100% pure orange juice. 16 freshly picked oranges are squeezed into each 59 ounce bottle of juice. Besides that, there are no water, sugar, and preservatives added to the Tropicana Twister orange juice. This is to ensure the quality and taste of freshly squeezed orange are maintained. In order to satisfy a wide of customer taste and interest, Tropicana Twister Orange juice now offers juice with no pulp and with pulp. It also comes with different sizes of containers to attract large customer base.

PRICE

The price for Tropicana Twister Orange juice usually fluctuates, at the beginning of the company the price was low, these days the price tends to increase because of taxes and peoples income. Competition from other drinks such as Minute Mermaid have also affected the price fluctuations, so it can be said that the pricing tends to be adapted for potential customers in various markets while in other markets it has a standard price per bottle. The prices for a 355ml bottle in Malaysian general stores is RM2.29, for a 1.5 Liter bottle, customers pay approximately RM6.29, prices slightly vary on the sellers profit margins in shops such as Tesco, Giant or the Nilai University cafeteria.

PLACE

Tropicana Twister Orange juice is usually sold in stores, restaurants and vending machines in many countries. Tropicana Twister Orange juice is located in the refrigerated juice aisle and this allows it to be more visible to the customers. It’s available for everyone to buy. It also can be found in cafes, supermarkets and gas stations.

PROMOTION

The main target of Tropicana Twister Orange juice is the young population, apart from the youth, kids and the older generation also do enjoy the products which leads to a huge customer base. Tropicana Twister Orange juice is commonly known by everyone because of their great marketing strategy. It includes variety of methods to present their product such as twin pack promotion, packaging, advertising on television and magazines, campaigns.

SEGMENTATION

Tropicana Twister Orange juice applies a good segmentation strategy to make profit for the company. The company claim themselves as a healthy product. They stress the juices produced by them are 100% natural and does not contain any preservatives. As the juice contains freshly picked oranges, the vitamin C content in the juice will be high and can be very beneficial to the health conscious customers.

TARGET MARKET

Tropicana Twister Orange targets the market on those who are health conscious. This is because those who drink fresh juice tend to live a healthier lifestyle. To support their claim, Tropicana Twister Orange juice has official website to notify the customers regarding the progress of one’s health that can be seen from Tropicana Twister Orange juice. The positive side effects can be used to attract the customers.

REFERENCE

http://en.wikipedia.org/wiki/Tropicana_Products

tezir.com/marketing/management/PomLife.pd