8/3/2019 Troika Branding

1/2

Troika is a brand strategy, design, and consulting firm that pairs strategic

thinking with implementation expertise.

TROIKA

Research

Competitive AnalysisBrand Positioning (Brand Strategy)

Campaign Strategy

Communication Strategy

Naming

BRAND STRATEGY

Logo Design

Promotional PackagingBrand Packaging

Show Packaging

Insert System Development

Outdoor Design

Print Design

Brand Standard Development

Brand Usage Guides

BRAND DESIGN

Concept Development

Tease/Launch CampaignsPrint Campaigns

Consumer Advertising

Business to Business Advertising

CREATIVE CAMPAIGNS

Think

BrandCreati

Brand

Brand

Strategy is the guiding principle that provides a clear platform

for execution.

Design is how brands are brought to life. Creative Campaigns communicate a message to business

partners and consumers across integrated or individual media

touch points.

Consu

challe

This is the category we use to collect the services for clients.

Internally, we group our process under these categories.

This is our headline positioning when people ask what we

do. Our differentiation comes in that we pair thinking with

implementation.

These are the services we offer that a client would buy

broken down by the final product, not the process.

8/3/2019 Troika Branding

2/2

Troika is a brand strategy, design, and consulting firm that pairs strategic

thinking with implementation expertise.

TROIKA

Research

Competitive Analysis

Brand Positioning (Brand Strategy)

Campaign Strategy

Communication Strategy

Naming

BRAND STRATEGY

Logo Design

Promotional Packaging

Brand Packaging

Show Packaging

Insert System Development

Outdoor Design

Print Design

Brand Standard Development

Brand Usage Guides

BRAND DESIGN

Concept Development

Tease/Launch Campaigns

Print Campaigns

Consumer Advertising

Business to Business Advertising

CREATIVE CAMPAIGNS

Think

Brand

Creati

Brand

Brand

Strategy is the guiding principle that provides a clear platform

for execution.

Design is how brands are brought to life. Creative Campaigns communicate a message to business

partners and consumers across integrated or individual media

touch points.

Consu

challe

Externally: This is thecategory we use to collect the services

for clients. The description offers an understandable benefit-

focused statement.

This is our headline positioning when people ask what we

do. Our differentiation comes in that we pair thinking with

implementation.

Externally: These are the services we offer that a client would

buy broken down by the final product, not the process.

Research Partner

Marketing Specialist

Brand Strategist

Brand Writer

Creative Writer

Logo Designer

Broadcast Designer

Graphic Designer

Information Architect (Blueprinting)

Insert System Designer

Print Designer

Marketing Specialist

Planner

Creative Writer

Director

Production Partners

Intake

Plann

Strate

Writer

Internally: These are the specialists that we need internally to

deliver the final product.

Stakeholder Intake

Landscape Study

Qualitative Analysis

Quantitative Analysis

Management Reporting

Positioning Development

Mantra Development ...

Logo Development

Concept Development

Detailed Design

Production

Usage Guide Development

Communication Strategy

Concept Development

Script writing

Live Action

Editorial

Animation

Internally: This is thecategory we use to collect our process.

The processes are how we deliver within the category andalso guides our proposal writing.

Stake

On-S

Brain

(NOT