TROD Magazine Media Kit 2010 - 2011

TRODm a g a z i n e

Exploring The Caribbean Style of Life.

Media Kit2010 - 2011

Photo By Brent McLennon

Our mission is to take our readers on a journey through the Caribbean Style of Life. We are a story book of concepts and inspiration, of challenges and resolutions that highlight our Caribbean home. Taking a different path from pre established norms, TROD Magazine offers a captivating and edgy perspective of our Caribbean people and our ways of life.

Fully embracing the vision that ‘What makes life worth living is not the lifestyle, but the Style of Life’ ; TROD Magazine was created with a hunger for the unique and an eye for the exotic. We aim be to the premier publication exploring fresh perspectives mixed with positive attitudes, youthful creativity and enthusiasm.

We are caribbean, come and make the TROD.

“What makes life worth living is not the lifestyle, but the Style of Life.”

Photo By Benjamin Beloni

Special Features- TROD Magazine also has two

special photo journalism

features exclusive only to the

magazine.

From My Lens- Exposing the talent of

photographers from across

the Caribbean, The From My

Lens series is a photographic

essay of caribbean life as seen

through a camera lens.

Making The TROD -

If you missed an event, you

don’t have to be left behind.

Making the TROD is our

photo scrapbook bring you

highlights of everything

from race meets and poetry

readings to fashion shows and

gala events.

In Each Issue...

Our regular editorial features

cover:

Entertainment•

Food & Beverage•

Travel•

Environmental Issues•

Technology•

Human Interest Stories•

Making the TROD into the Caribbean Style of Life is as simple as turning a page. Our editorials cover everything from food, entertainment and fashion to technology, public affairs and environmental issues. Coupling vibrant photographs with immersive storytelling, TROD Magazine takes our readers beyond the ordinary and into the extraordinary while sharing the rich history and culture of the Caribbean with the rest of the world.

Big 12 Issue - TROD Magazine’s top twelve review. Publication date: January - March.

Pepperpot Issue - A mixture of all things caribbean. Publication date: April - June.

Express Yourself Issue - Music, art, fashion and entertainment. Publication date: July - September.

Signs of the Times Issue - Business, Current Affairs and Technology. Publication date: October - December.

Photo By Jovian Blair Photo By Jovian Blair

Our readership base consists of a wide cross section of individuals interested in other global cultures and activities. The socio economic grouping of individuals interested in our diverse content vary from college students, working professionals and tourists to returning residents, retiree’s and persons living overseas who miss their caribbean home.

Regardless of economic and social background, TROD magazine has balanced content that has something for everyone. We view our readers as travellers on the road of life and TROD Magazine is the road map to the Caribbean Style of Life.

TROD Magazine’s readership demographics grouped by age. Chart represents both men and women.

22%

28%30%

20%

Reader Percentage

Age: 18 - 25

Age: 26 - 35

Age: 36 - 45

Age: 46+

Photo By Benjamin Beloni

Along with global distribution online via our website and over 2000 fans across social network groups, TROD Magazine will also be distributed in limited print circulation of 2000 copies per issue.

These issues are distributed at various points of interest across the globe where everyone will have the chance to interact with the unique and exotic caribbean culture. Chart reflects projected percentage of magazines distributed annually by territory.

45%

18%

22%

10%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Caribbean Europe North America Canada Asia

Percentage of Copies

Percentage of Copies

10%

5%

22%18%

45%The Caribbean

EuropeU.S.A

Canada

Asia

Photo By Audrey HeadleyPhoto By Brent McLennon Photo By Carlton Morrison

2 Page Spread width x height

Full Pagewidth x height

1/2 Pagewidth x height

1/3 Pagewidth x height

Non - Bleed 17 x 11 inches 8.5 x 11 inches 8.5 x 5.5 inches 2.5 x 11 inches (vertical)

8.5 x 3.5 inches (horiz.)

Standard Advertisement Sizes

FREE WEBSITE ADS:Purchase a full page or 2 page spread ad get a free logo placement or banner ad on our website.

GET FREE ADS & DISCOUNTS:Ask us about getting discounts and free advertising through our Client Referral System and our Distributor program.

Cancellations:Cancellations during press & proofing period will attract a 25% subtraction from the advertising deposit.

Late Artwork:Late artwork will attract an additional 15% and will not be accepted during proofing & press period.

Special Placement:Special placement fee is applied to 2 page spread and Full page ad types. Please note: special place-ment is done on a ‘first come, first serve’ basis.

Ad Type 1 Issue Insert 2 Issue Inserts 4 Issue Inserts Extras

2 Page Spread $2800.00 $2500.00 $2300.00 Free Website Ad

Full Page $1800.00 $1600.00 $1400.00 Free Logo Placement

1/2 $1000.00 $900.00 $700.00 --

1/3 $800.00 $700.00 $500.00 --

Special Placement - Pages 2- 6 & inside back

cover.15% of ad cost 13% of ad cost 10% of ad cost N/A

All above prices are quoted US Dollars and do not include tax.

Please see quotations for added tax charges as they apply.

Please see sidebar for penalty conditions and applicable fees.

All advertisements should be created in the CMYK colour profile and at a resolution of 300 d.p.i.

Accepted file types: Adobe Photoshop, Adobe Illustrator, Adobe PDF, Tiff, Gif, Corel Draw or Jpeg.

For Photoshop, Illustrator and Corel Draw files; fonts should be embeded, converted to curves or saved as

a vector. To reserve your advertisement space, contact us at [email protected] for quotations

and space reservation options. A 50% deposit is required for all space reservations and the balance is due

on or before editorial deadline.

Photo By Brian Lewis

Publishing Timetable:

Big 12 Issue :

Editorial & Advertisement Deadline: Nov. 1Late Submission Deadline: Nov. 15Street Date: January 15

Pepperpot Issue :

Editorial & Advertisement Deadline: Feb. 1Late Submission Deadline: Feb. 15Street Date: April 15

Express Yourself Issue :

Editorial & Advertisement Deadline: June 1Late Submission Deadline: June 15Street Date: July 15

Signs Of The Times Issue :

Editorial & Advertisement Deadline: Aug. 1Late Submission Deadline: Aug. 15Street Date: October 15

Have a question, need some information or do you want to write for us?

Drop us a line.

Questions & Information: [email protected]

Advertisement Placement: [email protected]

Sponsorship and Endorsements: [email protected]

Public Relations & Marketing: [email protected]

Editorials: [email protected]

Publishing & Circulation: [email protected]

TROD Magazine is published and distributed by One Trod Publishing. All content displayed in TROD Magazine is protected under Jamaica’s intellectual property and copyright laws. Reprinting, copying and distribution of TROD Magazine material without the written permission of One Trod Publishing will be subject to prosecution under the full extent of the law.

Photo By Jovian Blair

© TROD Magazine 2010.

© TROD Magazine 2010.

TROD Magazine: Exploring the Caribbean Style of Life.

Photo By Jovian Blair

TROD Magazine is a publication of the One Trod Publishing Company.

‘Moving your publications forward’

www.onetrodpublishing.co.cc

TROD Magazine Media Kit 2010 - 2011

Documents

Transcript of TROD Magazine Media Kit 2010 - 2011