Triton Digital Case Study: Radio One Lebanon
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Reliable Streaming and Mobile Apps Multiply the Audience for Radio One Lebanon Radio One Case Study, 2012 TritonDigital.com 1 514 448 4037 | [email protected] | Background Radio One Lebanon is consistently one of the top English broadcasters in the country. In the group, there is one terrestrial station and five online only genre-specific stations. When Triton Digital began working with them, Radio One had been experiencing frequent technical problems streaming audio to its listeners. The signal was unreliable and instead of growing the audience numbers and increasing the stations’ reach, the opposite was happening. Integrated players on Radio One’s web player and Facebook page were drawing few listeners. While the streams were reaching international audiences the numbers were small. Challenge Make believers out of Radio One. Because of the previous unreliable stream, the group decided to start slow. They chose only the terrestrial station, RadioOne and the Club One Dot FM online webcast for the conversion to Triton Digital’s Delivery Platform. It was also critical to bring back the listeners, improve the reach and keep the audience engaged. Solution Triton Digital deployed the Delivery Platform for the two stations, built new web players to integrate into the web sites and Facebook, and mobile apps for iPhone/iPod, Android and Blackberry operating systems. Results Radio One Lebanon could not be more pleased with the results. In the span of 12 months, the audience has more than doubled. “Our audience appreciates the improved listener experience from the reliable stream, improved audio quality, and its availability on multiple devices. We see this in the deeper engagement and loyalty activity of our listeners.” Raymond Gaspar Owner/Chairman & CEO Radio One SAL
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Transcript of Triton Digital Case Study: Radio One Lebanon
Reliable Streaming and Mobile Apps Multiply the Audience for Radio One Lebanon
Radio One Case Study, 2012
TritonDigital.com1 514 448 4037 | [email protected] |
BackgroundRadio One Lebanon is consistently one of the top English broadcasters in the country. In the group, there is one terrestrial station and five online only genre-specific stations. When Triton Digital began working with them, Radio One had been experiencing frequent technical problems streaming audio to its listeners. The signal was unreliable and instead of growing the audience numbers and increasing the stations’ reach, the opposite was happening.
Integrated players on Radio One’s web player and Facebook page were drawing few listeners. While the streams were reaching international audiences the numbers were small.
ChallengeMake believers out of Radio One. Because of the previous unreliable stream, the group decided to start slow. They chose only the terrestrial station, RadioOne and the Club One Dot FM online webcast for the conversion to Triton Digital’s Delivery Platform. It was also critical to bring back the listeners, improve the reach and keep the audience engaged.
SolutionTriton Digital deployed the Delivery Platform for the two stations, built new web players to integrate into the web sites and Facebook, and mobile apps for iPhone/iPod, Android and Blackberry operating systems.
ResultsRadio One Lebanon could not be more pleased with the results. In the span of 12 months, the audience has more than doubled.
“Our audience appreciates the improved listener experience from the reliable stream, improved audio quality, and its availability on multiple devices. We see this in the deeper engagement and loyalty activity of our listeners.”
Raymond GasparOwner/Chairman & CEO
Radio One SAL
Radio One Case Study, 2012
TritonDigital.com1 514 448 4037 | [email protected] |
With the reliability of the streams for online and mobile delivery, Radio One now has an average of 35,000 concurrent users in its home country of Lebanon, up from 13,500. The reach has increased too with big audience growth around the world: Saudi Arabia, UK, US, Canada, France, Qatar, UAE, Iraq and Germany. The reliability of the stream has brought listeners back to the brand and allowed new listeners to find it.
Loyalty and engagement soared as the audience encountered the superior listening experience. In the last five months, Radio One’s Facebook page has garnered 81,000 “Likes”, which places it as Lebanon’s number one station on Facebook. The interaction between individual listeners and the station strengthen the personal connection; many of the song requests come from the requests posted on the wall.
This accomplishment was recognized with and award for “Best Facebook Interactive and Design Application” at a gala ceremony in Dubai in April 2012.
Triton Digital can provide this level of reliability because we own every part of the infrastructure from one end to the other. Multiple points of presence support your local and global listeners. As Radio One Lebanon has shown, reliability and user experience are the foundation for building audience, loyalty and engagement. Web players and mobile apps are already in development for the other Radio One stations.
