Trina Isakson: Social Media at the Top of the Engagement
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Transcript of Trina Isakson: Social Media at the Top of the Engagement
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Social Media at the Top of the Engagement Pyramid
Trina Isakson27 Shift@telleni
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Enjoyment
Timing
Certainty
Money
Flickr: James E. Petts
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Enjoyment
Timing
Certainty
Money
Flickr: James E. Petts
Just in time
Not our
best
Isolation
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No fundin
g
Not a fad
Engage supporters
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Abundance is not something we acquire. It is something we tune
into.Wayne Dyer
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When we lead others
When we engage supporters
we get
StrategyExperts
Group brainSocial capital
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Current social media
volunteer positions
Doers
Do-it-all ers
Targeted help
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Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
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Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
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Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
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Leading
Owning
Contributing
Endorsing
Following
Observing
Source: Groundwire
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Content-a-thon
Curators
Blog/SM action day
Advisors
Strategists
Project leaders
Featured bloggers
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VIRTUAL MICROVOLUNTEERS• Ongoing source of social
media content.
• Success:• Sample tweets, interesting
articles related to mission: camping, mental health etc.
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SOCIAL MEDIA STRATEGIST• Had a marketing plan
and did social media. Integration?
• Success:• Examined current activities• Helped set goals• Strategic recommendations
on how to leverage activities
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CEO SOCIAL MEDIA COACH• What do you spend time doing now that you
could do better via social?
• What other executive directors in your field that you respect, follow or and feel inspired by are using social creatively?
• What are your strengths and preferences and what is the best match in terms of social channels?
• How will social improve things you already KNOW and value?
Source: Beth Kanter
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Use “I wonder” to create high impact volunteer roles
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Use “I wonder” to create high impact volunteer roles
I wonder what
platforms our youth clients
are using?
I wonder how I could
automate some of my social media activities?
I wonder how I can connect our social
media followers into our database?
I wonder how to hire well when I
don’t know what I’m
looking for?
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Lead others to lead.
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“I can honestly say this was one of the most engaging volunteer experiences I have ever had.
“This project definitely changed the way I thought about volunteering and was different from my volunteer experiences in the past.
“For me, the responsibility I was given with this project was a sign of trust and respect for my knowledge and my experience.
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LOCAL RESOURCES• thevantagepoint.ca• pm-volunteers.org• nettuesday.ca
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Flickr: melissayoungern
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Social Media at the Top of the Engagement Pyramid
Trina Isakson27 Shift@telleni