Tricks to get content strategy adopted in your company
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Transcript of Tricks to get content strategy adopted in your company
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Living the content dream
Tricks to get you from theory to practice
Kate Kenyon
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This is me
@kate_kenyon #csforum14
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #1: Audit your audience
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Name & Dept
Impact of content problem
Impact of content solution
Benefit for them
Cost for them
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #2: Tell people what you’re going to fix, not how
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #3: Find your influencers
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Tool #4: Pain and pleasure go together
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #5: Tell them a story
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #6: Spark imagination
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #7: Sell your success
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #8: Keep listening
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #9: Play a long game
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14
Trick #10: Belief (lots and lots of it)
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@kate_kenyon #csforum14
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@kate_kenyon #csforum14