Tribune datasolutions kristinsullivan
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Helping Advertisers (and Consumers) Navigate Today’s Media Rollercoaster August 2011
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Emailvision - The Roundtable on Strategic Marketing - August 2011 - Kristin Sullivan
Transcript of Tribune datasolutions kristinsullivan
Helping Advertisers (and Consumers) Navigate Today’s Media Rollercoaster
August 2011
3 Concepts Needed to Navigate the Ride Ahead….
Simplicity
Scale
Effectiveness
The Ride Will Be Bumpy At Times
In Order To Ride Forward, There Is A Need to Stay Upright and Balanced At All Times.
There Are Many External Forces To Contend With, So Continual Adjustments Will Need to Be Made Over Time.
Key Components to Consider
FREEWAY
HIGHWAY
CITY STREET
Types of Advertisers
Large Advertisers
Mid-Size Advertisers
Small Advertisers
NATIONAL DECENTRALIZED
NATIONAL CENTRALIZED
STRATEGIC ALLIANCE
Three Approaches - Large Advertisers
Tribune Data Consortium
Test & Learn
Assess
Analyze
Test
Roll Out
Improve
Evaluate
SIMPLICITY
SCALE EFFECTIVENESS
Kristin Sullivan-Stoesser Director of Data Solutions
Tribune365
(312) 222-3376 [email protected]
CONFIDENTIAL AND PROPRIETARY INFORMATION. This presentation and the information and concepts contained herein are the exclusive property of Tribune Direct Marketing, Inc. ©2011 Tribune Direct Marketing, Inc.
