Tribes by Seth Godin

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Transcript of Tribes by Seth Godin

  • We all belong. We all

    want to belong. The

    groups we belong to and

    want to belong to are

    called tribes. Every day

    more and more tribes are

    forming around new ideas

    that want to change the

    world and our place in it.

    Tribes want to change the

    status quo and to walk

    out of the factory once

    and for all. Seth Godins

    Tribes is not a how to

    manual as to join a tribe,

    but more manifesto for

    change. Godin believes

    that the increasing num-

    bers of tribes in our socie-

    ty, connected more and

    more efficiently through

    tools, need leaders like

    you. He is asking for your

    help, in other words, to

    create a movement by

    leading a tribe of people.

    This you can do by giving

    to the tribe without asking

    for anything in return.

    The only currency that

    Godin puts stock in is

    change. He wants to help

    as many people as he can

    by being able to answer

    the question How was

    your day? with a better

    answer than fine. If

    your answer was fine you

    may be stuck in an organ-

    ization that is resisting

    change. A factory trying

    to keep the status quo

    because it is safe, it pays

    and it is there. But make

    no mistake, the time is

    now for safe to fade

    away.

    Summary

    Clarifying Concepts

    A tribe is a group of people

    connected to one another,

    connected to a leader, and

    connected to an idea.

    Godin says for millions of

    years we humans have

    belonged to one tribe or

    another. One of our most

    powerful ways of surviv-

    ing is to contribute to a

    tribe, a group of like-

    minded people. He says

    a group only needs two

    things to be a tribe: a

    shared interest and a way

    to communicate. Concur-

    rently, in his mind we be-

    long not to just one tribe,

    but to many. Belonging to

    a tribe makes our lives bet-

    ter. Leading, is best of all.

    Tribes are about faith

    and belief in an idea and

    in a community. And

    they are grounded in re-

    spect and admiration for

    the leader of the tribe and

    for the other members as

    well( p.9). Tribes need

    leaders, and leaders help

    increase the effectiveness

    of the tribe by transform-

    ing the shared interest

    into a passionate goal and

    desire for change, provid-

    ing tools to allow mem-

    bers to tighten their com-

    munications and leverag-

    ing the tribe to allow it to

    grow and gain new mem-

    bers (p.25). Godin is

    very specific with his

    elements of leadership

    for what is required to

    lead a tribe, but he

    doesnt believe their were

    traits we are born with,

    but learned behavior.

    Tribes: We Need You to Lead Us Tribes: We Need You to Lead Us Tribes: We Need You to Lead Us

    Executive Brief by Chris JamesExecutive Brief by Chris JamesExecutive Brief by Chris James

    TRIBES:

    Clarifying

    Concepts

    p.1

    Key

    Messages of

    Tribes p.2

    Tribal

    Leaders p. 3-

    5

    Tribal Tools

    p.6

    Communica-

    tion p. 6

    Leadership

    Elements p.7

    Thesis p.7

    Analysis p.8

    Pictured here, Seth Godin believes

    that now is the time for you to start a

    movement by leading a tribe. He is

    the author of 18 books , and writes

    about the post-industrial revolution,

    the way ideas spread, marketing,

    leadership and changing everything.

    WE NEED YOU NOW! November 2015 TRIBES by Seth Godin

  • If your answer is FINE than you should start thinking about that, according to our author. Life is too short to suf-

    fer through mediocrity and fear. To say fine means you were probably not enjoying your time today changing the

    world around you.

    TRIBES KEY MESSAGES

    The Factory

    The Heretics

    Page 2 Tribes: We Need You to Lead Us

    Seth Godin explores some of the basic motivations people have in tribes and outside of tribes. Fear, Faith and Reli-

    gion are examined. The F word, FEAR, is, according to the author, the reason people are stuck in the status quo

    existence of the factory. The fear of upsetting people with a new idea, or getting criticisms in the feedback of its

    pitch stops a lot of people of doing much of anything at all. The only thing holding you back from transforming into a

    person who affects societal change is lack of faith. Godin claims faith is what separates us from all other species

    and is what helped our ancestors mentally deal with the mysteries of their world. Faith and religion often get mixed

    together ideologically. Faith is necessary for innovation. Religion constructs a strict set of rules and lays in on top

    of our faith. Religion supports the status quo, enabling everyone to fit in.

    Godin describes the factory as any organization or company that produces a product or service trying to out-

    put more and reduce costs over time. It is any occupation where someone is telling you what to do. Godin has

    made a career analyzing our post industrial world and it shows as the idea of the factory is central here. The

    factory is safe because it is steady work, it pays and there are no surprises. Godin cites Dan Pink book Free

    Agent Nation, about the future of working for yourself, while discussing the fact that organizations dont need to

    be factories anymore. In future organizations, he foresees a smart multidimensional workforce on missions

    fueled by ideas. That requires leadership, and you only find those amongst the heretics. Godin says three

    things have happened simultaneously that benefits his thesis. A lot of individuals are beginning to realize that

    spending your time working on something you believe in is a lot more fun. The factory system does not yield

    the profits it once did. Finally, consumers have decided to spend money on stories and ideas they believe in.

    How was your day?

    Heresy was a main justification for the Inquisition, as any non-Catholics were seen as a threat, and any thought,

    like Galileos that the Earth was not at the center of the universe, if declared contrary to Holy Scripture was at-

    tacked. However, movements like the Cathar heresy movement still managed to spread through their belief. Defi-

    nition wise, nothing much has changed. Godin defines heretics as true believers, who have constructed a clear

    plan to implement their vision of how to change the status quo. When a heretics ideas, plan and vision are inter-

    esting and new enough, tribes start forming, following and contributing. They are energized because they are not

    leading a movement to profitability, but to change and that is fun.

    Faith

    Marketing

    Another topic in Godins wheelhouse is how marketing changed everything when it came to individuals and ideas.

    Godin believes that marketing creates leverage for your tribe, changed the status quo and freed the tribe. It is

    simply the act of telling stories about the things we make. Marketing used to be about advertising, but today it

    is about interaction with the tribe and creating the stories told to spread. Blake Mycoskies TOMS organization is

    a perfect example of storytelling ideas that spread. If someone asks you about the pair of shoes you are wearing

    you are enabled to retell Blakes story and spread his ideas. You are a member of a tribe. You communicate.

  • Joel Spolsky is Changing the World

    Even though Joel runs a small software company in New York City, he has changed

    the way many smart people think about finding, hiring and managing program-

    mers. He has assembled a large and influential tribe of people. His passion is talk-

    ing about how to run a small software company.

    Jacqueline Novogratz is the Chief Executive Officer at the Acumen Fund. This or-

    ganization states that it is changing the way the world tackles poverty. She chal-

    lenges people in different countries to join a movement. Godin states that Jacquel-

    ine is changing the nature of philanthropy and has amassed a tribe of essential sup-

    porting characters who rely on her for direction and motivation. Godin calls No-

    vogratz a hero, someone who teaches him through her actions. She goes to work

    every day and tries to change the world for the better. For Seth Godin, she molds

    the paradigm for what a leader should be.

    TRIBAL LEADERS

    Tribes Used to Be Local

    Long Strange Trip

    Do you know what 2-14-70 means? If you do you are proba-

    bly a Dead Head and therefore should be able to participate in

    the secret seven second handshake that exemplifies an insid-

    er status in the tribe. Godin tells us that The Grateful dead

    not only changed the musical industry, but every industry be-

    cause they showed us how tribes intercommunicate.

    Page 3 Tribes: We Need You to Lead Us

    I believe that we have a

    chance to build a world

    in which all human be-

    ings can live with digni-

    ty, freedom and choice.

    It starts with imagining

    that world and then

    working together.

    How Was That Syr