Tribal Education & OutreachConsortium (TEOC)

Overview

Diddy Nelson, Executive Director, Oklahoma City Area Inter-Tribal Health Board (OCAITHB)

Dee Sabattus, THPS Director, United South and Eastern Tribes (USET)

TEOC Partners

• Northwest Portland Area Indian Health Board (NPAIHB)

• California Rural Indian Health Board (CRIHB)• Oklahoma City Area Inter Tribal Health Board

(OKCAITHB)• United South and Eastern Tribes (USET)

Purpose

• Create materials for outreach and education to Tribes about Health Insurance Exchanges.

• Make it possible to adapt materials by changing photos, artwork, contact information.

Formative Research• Forum at TSGAC Annual Meeting

• Forum at DST Annual Meeting

• Focus groups• American Indian men 21-35 y.o.• Clinic staff• Tribal leaders

• Individual interviews with consumers

• Dissemination meeting

Logo and Brand for TEOC

• Native Exchange with X

• Four colors: Indian feel

• Not specific to any region, culture

• Contemporary, bold

• Stands out from other materials

Materials Developed by TEOC

• Various media• Print, video, web

• Intended use• Consumer• Training• Tools

• See list of products

Consumer Strategies

• Message: “Go to your clinic to see if you qualify.”

• Print materials• Target: 21-64 y.o., low insurance literacy

• Social media materials• Target: 21-35 y.o. men• Short, humorous videos (1-2 minutes)

Tribal Health Directors

• Health Directors are key to communicating with Tribal Council.

• Give Health Directors tools for planning• Video of Fond du Lac experience• Case studies of Tribal Sponsorship• Tool for cost/benefit analysis of Tribal

Sponsorship

Other Materials

• Designed for use in context of training• Not stand alone pieces• Combine with explanations from

knowledgeable individuals

• Indian health focus

• Simplify complex issues

• Multi-purpose

• May need to be updated periodically

www.nativeexchange.org

• TEOC materials available to Tribal Health Directors on-line

• Website maintained by NPAIHB

• Consumers re-directed to other sites

• Password for Tribal Health Directors

Thank you!

2011 Canoe Journey participants,

for photographs.