Triangle Bike Share - Pitch Presentation

download Triangle Bike Share - Pitch Presentation

of 22

  • date post

  • Category


  • view

  • download


Embed Size (px)


15 minute pitch slide deck

Transcript of Triangle Bike Share - Pitch Presentation

  • 1. The Triangle, NCs premier bike share systemoperator. We consult, design, install andoperate fourth-generation bike share systems. Presented by Josh Bielick(954)552 4965 2012 Triangle Bike Share

2. PROBLEM Overburdened infrastructure Detriment to Rising cost of environment by gasoline exis7ng op7ons Growing urban popula7on growing transit use 2012 Triangle Bike Share 3. SOLUTIONPublic Bike Share Transporta)on Health Environmental Social & Educa)onal Benets: Economic 2012 Triangle Bike Share 4. MORE SYSTEMS WORLDWIDECITY D.C. / Denver B- Boston NY City Chicago Arlington Cycle Hubway Year installed 2008 2009 2010 2012 2012 Size 150/1,300 60/600 60/600 600/10,000 300/3000 Operator Alta Bicycle Denver Bike Alta Bicycle Alta Bicycle Alta Bicycle Share Share Share Share Share/ B- cycle 2012 Triangle Bike Share 5. PRODUCT: PUBLIC BIKE SHARE SYSTEM 2012 Triangle Bike Share 6. GPS Central Call Center / Opera7ons Center RFID Wireless GPRS/HSPA 2012 Triangle Bike Share 7. HOW IT WORKS 2012 Triangle Bike Share 8. MARKETRaleighs demographics reect favorably Urban Popula7on Density Triangle urban residen7al pop growing Non-ins7tu7onalized Group 7 universi7es in or near downtown Quarter Pop. Density NCSU Bicycle Plan RTP, Hospitals, Universi7es all nearby Job Density Vibrant downtowns in Triangle Tourist/Trip Abractors Sports, events, fes7vals, arts Regional Transit system Increasing number of bike facili7es, maps, routes, connec7ons plans Healthy corporate and non- Many poten7al program partners and sponsors prot community BCBS, YMCA, hospitals, Universi7es 2012 Triangle Bike Share 9. PROVISIONAL MODEL Source of Funds: Membership and usage feesSponsorships (system naming, station naming)Capital contributionsStreet furniture/advertising? 2012 Triangle Bike Share 10. TEAM Management Director Josh Bielick Opera7ons Director Seeking Genera7on manager Seeking Urban/City Planner GIS Wizard Seeking 2012 Triangle Bike Share 11. MILESTONES Initial research and data collection for feasibility study Business plan written BCBS NC entrantentrant 2012 Triangle Bike Share 12. FINANCES Membership sales projectionsFY01 : 13,066 memberships sold $352,000 membership and usage revenue Expenses~$2,239 per bike per year FY01 Operations exp: $569,000 G&A :$326,568 FY 01 NET Loss:$543,696 2012 Triangle Bike Share 13. CORPORATE SPONSORSHIP OPPORTUNITY System Naming Rights Reaching objectives in the interest of both parties Furthering mission and impact of both organizations Innovative, social & economic impact High exposureSYSTEM SPONSORSHIP STARTUP NEED :: $500,000ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000 2012 Triangle Bike Share 14. REVOLUTIONIZING URBAN MOBILITY Charlotte is now beginning a pilot program and feasibility study. Bike share is coming to the triangle and we can make a lasting, signicant impact on urban communities, transportation in the US, and fostering healthy lifestyles 2012 Triangle Bike Share 15. This slide intentionally left blank 2012 Triangle Bike Share 16. CITY PROFILESPopula)on Densi)es 30,000.00 25,000.00 Pop / mi^2 20,000.00 15,000.00 10,000.00 5,000.00 - % Popula)on enrolled as students 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 2012 Triangle Bike Share 17. CITY PROFILES, CONT. Employed: Cycling Commu)ng Rate 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% Employed: Public Transit Ridership 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 2012 Triangle Bike Share 18. STARTUP SYSTEM COSTS 40 Stations, 400 bicycles $38-50,000 per station $4,500 station installation Total: ~$1.48M 2012 Triangle Bike Share 19. TARGET MARKET 2012 Triangle Bike Share 20. MEMBERSHIP TYPES AND SALES PROJECTIONSMembership Type Price FY01 Projected Volume FY02 Projected Volume Point 24-hour Temporary $6 11,266 18,958 7-day $20 40 275 30-day $30 75 155 Annual $80 1685 1,800 2012 Triangle Bike Share 21. 2012 Triangle Bike Share 22. SOURCES American Community Survey Data 2010 Bike Share History, Impact and Prosivions Paul DeMaio Denver Bike Share 2010 Annual Report, Paul DeMaio sucient.html Public Transportation Industry Report, June 2011 Transportation Research Part A Bicycling renaissance in North America? US Census Bureau Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011) Seattle Feasibility StudyDepartment of Urban Design and Planning, University of Washington Raleigh Bicycle Transportation Plan 2009 Minneapolis NiceRide Subscriber Survey 2010 Bike Sharing for the Triangle Region March 2, 2012 Alta Planning and Design (Alta Bicycle Share) SmartBike DC Survey Results Case for Bike Share: Opportunities in NYC credit-certication Philadelphia Bikeshare Concept Feasibility study (2010) Capital Bike Share How Jurisdictions Can Join Capital Bikeshare 2012 Triangle Bike Share