© 2012 Triangle Bike Share

The Triangle, NC’s premier bike share system operator. We consult, design, install and

operate fourth-generation bike share systems.

Presented by

Josh Bielick (954)552 4965

jBielick@gmail.com

© 2012 Triangle Bike Share

PROBLEM

Overburdened  infrastructure  

Rising  cost  of  gasoline  

Growing  urban  popula7on  –  growing  transit  

use  

Detriment  to  environment  by  exis7ng  op7ons  

© 2012 Triangle Bike Share

SOLUTION Public Bike Share

Transporta)on  

Health  

Environmental  

Social  &  Educa)onal  

Economic  Benefits:  

© 2012 Triangle Bike Share

MORE SYSTEMS WORLDWIDE

CITY   D.C.  /  Arlington  

Denver  B-­‐Cycle  

Boston  Hubway  

NY  City   Chicago  

Year  installed   2008   2009   2010   2012   2012  

Size   150/1,300   60/600   60/600   600/10,000   300/3000  

Operator   Alta  Bicycle  Share  

Denver  Bike  Share  

Alta  Bicycle  Share  

Alta  Bicycle  Share  

Alta  Bicycle  Share/  B-­‐cycle  

© 2012 Triangle Bike Share

PRODUCT: PUBLIC BIKE SHARE SYSTEM

© 2012 Triangle Bike Share

Central  Call  Center  /  Opera7ons  Center  

RFID  Wireless  GPRS/HSPA  

GPS  

© 2012 Triangle Bike Share

HOW IT WORKS

© 2012 Triangle Bike Share

MARKET

• Raleigh’s  demographics  reflect  favorably  • Triangle  urban  residen7al  pop  growing  Urban  Popula7on  Density  

• 7  universi7es  in  or  near  downtown  • NCSU  Bicycle  Plan    

Non-­‐ins7tu7onalized  Group  Quarter  Pop.  Density  

• RTP,  Hospitals,  Universi7es  all  nearby  • Vibrant  downtowns  in  Triangle  Job  Density  

• Sports,  events,  fes7vals,  arts  Tourist/Trip  Abractors  

• Increasing  number  of  bike  facili7es,  maps,  routes,  connec7ons  Regional  Transit  system  

plans  

• Many  poten7al  program  partners  and  sponsors  • BCBS,  YMCA,  hospitals,  Universi7es  

Healthy  corporate  and  non-­‐profit  community  

© 2012 Triangle Bike Share

PROVISIONAL MODEL

•  Membership and usage fees •  Sponsorships (system naming, station naming) •  Capital contributions •  Street furniture/advertising?

Source  of  Funds:  

© 2012 Triangle Bike Share

TEAM

Management  

Director   Josh  Bielick  

Opera7ons  Director   Seeking  

Genera7on  manager   Seeking  

Urban/City  Planner  —  GIS  Wizard   Seeking  

© 2012 Triangle Bike Share

MILESTONES

•  Initial research and data collection for feasibility study

•  Business plan written

•  BCBS NC entrant

•  entrant

© 2012 Triangle Bike Share

FINANCES

• Membership sales projections – FY01 : 13,066 memberships sold • $352,000 membership and usage revenue

•  Expenses – ~$2,239 per bike per year • FY01

–  Operations exp: $569,000 – G&A : $326,568

•  FY 01 NET Loss: $543,696

© 2012 Triangle Bike Share

CORPORATE SPONSORSHIP OPPORTUNITY

•  System Naming Rights

•  Reaching objectives in the interest of both parties

•  Furthering mission and impact of both organizations

•  Innovative, social & economic impact

•  High exposure

SYSTEM SPONSORSHIP STARTUP NEED :: $500,000 ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000

© 2012 Triangle Bike Share

REVOLUTIONIZING URBAN MOBILITY

•  Charlotte is now beginning a pilot program and feasibility study.

•  Bike share is coming to the triangle and we can make a lasting, significant impact on urban communities, transportation in the US, and fostering healthy lifestyles

© 2012 Triangle Bike Share

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© 2012 Triangle Bike Share

CITY PROFILES

0.00%  

5.00%  

10.00%  

15.00%  

20.00%  

25.00%  

30.00%  

35.00%  

40.00%  

%  Popula)on  enrolled  as  students  

 -­‐        

 5,000.00    

 10,000.00    

 15,000.00    

 20,000.00    

 25,000.00    

 30,000.00    

Pop  /  mi^2  

Popula)on  Densi)es  

© 2012 Triangle Bike Share

CITY PROFILES, CONT.

0.00%  

1.00%  

2.00%  

3.00%  

4.00%  

5.00%  

6.00%  

Employed:  Cycling  Commu)ng  Rate  

0.00%  

10.00%  

20.00%  

30.00%  

40.00%  

50.00%  

60.00%  

Employed:  Public  Transit  Ridership  

© 2012 Triangle Bike Share

STARTUP SYSTEM COSTS

•  40 Stations, 400 bicycles •  $38-50,000 per station •  $4,500 station installation •  Total: ~$1.48M

© 2012 Triangle Bike Share

TARGET MARKET

© 2012 Triangle Bike Share

MEMBERSHIP TYPES AND SALES PROJECTIONS

Membership  Type   Price  Point  

FY01  Projected  Volume   FY02  Projected  Volume  

24-­‐hour  Temporary   $6   11,266   18,958  

7-­‐day   $20   40   275  

30-­‐day   $30   75   155  

Annual   $80   1685   1,800  

© 2012 Triangle Bike Share

© 2012 Triangle Bike Share

SOURCES •  American Community Survey Data 2010

•  Bike Share – History, Impact and Prosivions –Paul DeMaio •  http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown •  Denver Bike Share 2010 Annual Report •  CommuterPageBlog.com, Paul DeMaio •  http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self-

sufficient.html •  IBISWorld.com Public Transportation Industry Report, June 2011 •  Transportation Research Part A – Bicycling renaissance in North America? •  US Census Bureau •  Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011) •  http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx •  Seattle Feasibility Study •  Department of Urban Design and Planning, University of Washington •  CityData.com •  SimplyMap.com •  Raleigh Bicycle Transportation Plan 2009 •  Minneapolis NiceRide Subscriber Survey 2010 •  Bike Sharing for the Triangle Region March 2, 2012 – Alta Planning and Design (Alta Bicycle Share) •  SmartBike DC Survey Results •  Case for Bike Share: Opportunities in NYC •  http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon-

credit-certification •  Philadelphia Bikeshare Concept Feasibility study (2010) •  http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php •  Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare”