Trevor Young -- Building Your Brand Like The Pros
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Transcript of Trevor Young -- Building Your Brand Like The Pros
![Page 1: Trevor Young -- Building Your Brand Like The Pros](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f0e3ab4c90580698b5557/html5/thumbnails/1.jpg)
Building your brand like the pros!(Leveraging the power of content marketing & social media communications)
WEB: www.trevoryoung.me
BOOK: www.microdominationbook.com
LINKEDIN: linkedin.com/in/trevoryoung
TWITTER: @trevoryoung
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@trevoryoung | trevoryoung.me | microdominationbook.com
Is this YOU?
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@trevoryoung | trevoryoung.me | microdominationbook.com
“A brand is what people say about you when
you’re not in the room.” -- Jeff Bezos, Amazon.com
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AUTHENTICITY is the ‘not-so-secret sauce’
@trevoryoung | trevoryoung.me | microdominationbook.com
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@trevoryoung | trevoryoung.me | microdominationbook.com
Why take control of your brand?
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@trevoryoung | trevoryoung.me | microdominationbook.com
Trust.Like.Know.
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@trevoryoung | trevoryoung.me | microdominationbook.com
Trusted source of information!
Trust.Like.Know.
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BUZZ!VISIBILITY
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@trevoryoung | trevoryoung.me | microdominationbook.com
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@trevoryoung | trevoryoung.me | microdominationbook.com
“Every connection is a potential business or social opportunity” – Iggy Pintado, author, The Connection Generation
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PLATFORM@trevoryoung | trevoryoung.me |
microdominationbook.com
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@trevoryoung | trevoryoung.me | microdominationbook.com
HOME BASE (blog)
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CONTENTCREATION
SOCIALPARTICIPATION
Media Relations
Events | Face-to-Face Activity
+ADDING VALUE via your platform
Be interesting!
Be relentless!
Be relevant!Be human!
@trevoryoung | trevoryoung.me| microdominationbook.com
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@trevoryoung | trevoryoung.me| microdominationbook.com
3 styles of content
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@trevoryoung | trevoryoung.me| microdominationbook.com
Utility-based content
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@trevoryoung | trevoryoung.me| microdominationbook.com
Thought leadership
content
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@trevoryoung | trevoryoung.me| microdominationbook.com
‘Human’content
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@trevoryoung | trevoryoung.me| microdominationbook.com
Thoughtleadershipcontent
Utility-basedcontent
‘Human’content
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XX
X
X
X
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@trevoryoung | trevoryoung.me | microdominationbook.com
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YOUR PLATFORM
SOCIAL
CONTENT
‘VILLAGE’ OF SUPPORT(community)
@trevoryoung | trevoryoung.me | microdominationbook.com
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@trevoryoung | trevoryoung.me | microdominationbook.com
Pick yourself!
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DIY social media marketing for small business - online training course
microdominationbook.com
www.thereachkit.com
WEB: www.trevoryoung.meTWITTER: @trevoryoungBLOG: www.prwarrior .com
THANK YOU!