Trenton Steeltown Centennial Park Campground
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Transcript of Trenton Steeltown Centennial Park Campground
Trenton Steeltown Centennial Park Campground
Presented by:
Krista Beck
Ann Frances Cameron
Tara Hawes
Sarah MacKinnon
November 27, 1997
Our Goals for 1998 To increase awareness of the existence of
the Park among residents of Pictou County and neighbouring counties.
To improve the image of the park as a wholesome, family-oriented recreational experience.
To generate increased visitor traffic and revenue from camping, mini golf, our pool and the take out/canteen
Increasing...# Pool Prices $1.50# Mini Golf Prices by 50 cents# Take Out / Restaurant Revenue by
15%# Campground Revenue by 20%
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
$180,000.00
$200,000.00
1994 1995 1996 1997
Canteen/Restaurant
Campground
Mini-Golf
Pool
Equipment Rentals
Facility Rentals
Total
Daily and Weekly Newspaper Advertisements
# Daily– 1 Full Page Ad Every 12 days– $1,000 Cost Per Day– $12,000 Total Expense
# Weekly– 1 Full Page Ad Every 24 weeks– $600 Cost Per Week– $14,400 Total Expense
Radio Advertisements
# 4 times a week # For 7 months # $24 each for 30 second advertisement# $2,688 Total Expense
Trenton Park Brochures
# 5000 Brochures# $2.00 cost per Brochure# $425 Distribution Costs# $10,425 Total Expense
Trenton Park Website
# New Technology will allow us to reach potential visitors from all over the world!!
# Reservations can be made via our Javascript constructed form ONLINE!