trendwatching.com’s infographic 7 CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com’s infographic PRESUMERS
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Transcript of trendwatching.com’s infographic PRESUMERS
Monthly Trend Briefing - November 2012trendwatching.com | Infographics
Hong Kong based ZAOZAO, a "social pretailer" for fashion lovers.
Makeably: US-based marketplace for custom-made designed objects.
INNOVATIVE PRESUMPTION BRANDS
NICHE CROWDFUNDING PLATFORMS
Pie Corps: An artisanal pie company, launched in Brooklyn
Tink: a third-person action adventure game from Mimimi Productions
A hyper-local crowdfunding platform based in New York
A Netherlands-based crowdfunding platform for video games
The Porthole glass infusion vessel raised $730,000
DemoHour is China's first crowdfunding platform.
US-based Kickstarter had launched over 73,000 projects by September 2012.
Beijing bookstore One Way Street Library raised $37,000
MASS CROWDFUNDING PLATFORMS
*Based on September 2012 data on Kickstarter users by Quantcast
Connecting with cool products and services pre-launch means a great STATUS STORY to share.
Joining forces to fund and promote a pre-launch product means a sense of community.
Choice saturated con-sumers want more, faster, better now. What better way to get that than consuming in the future tense.
IMPLICATIONS
PRESUMERS have opened the lid on a new consumer experience. Want to get going with this trend? How about:
• Scan PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or should partner with.
• Establish a platform for new designs or products, and let PRESUMERS help you choose which ones to make and sell.
• Experiment with pre-sales models and special perks for enthusiastic PRESUMERS.
So start thinking PREDUCTION, consider becoming a PRETAILER, and get going! ;-)
⋯⋯
Online, consumers talk, par-ticipate, contribute, act. So why not offline, too?
The product, the story, the status: why consumer involvement with products and services pre-launch is set to go mainstream.
452April 2012
100
0.53B2009
1.4B2011
2.8B2012
2007
Number of crowdfunding platforms (worldwide):
Money raised on crowdfunding platforms:
*Source: Massolution/The Economist, May 2012
DRIVING THIS TREND:
PRESUMERSPRESUMERS
1. FIRSTISM: 2. STORIES:3. BELONGING:
4. OFF = ON:
Growth in crowdfunding platforms and the rise of small-time makers mean its easier than ever to be a PRESUMER.
5. NEW PLATFORMS:
WHO IS PRESUMING?
62% 38%
$ 50,000 45% earn more than
a year.
48% are educated.
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2014 PREMIUM SERVICEWant More?
2014 TREND REPORT
TREND APPLY TOOLKITMONTHLY SNAPSHOTSINNOVATIONS DATABASE
INDUSTRY UPDATESTREND FRAMEWORK