Trends Trade Fairs Forcasting

7/23/2019 Trends Trade Fairs Forcasting

1/20

T h e I m p o r t a n c e a n dP u r p o s e o f T r a d e

F a i r s , F o r e c a s t i n ga n d T r e n d s I n

T e x t i l e s


2/20

We are going to look at

how, why, where, what, when and who

makes fashion


3/20

Trend forecastingis all about being inspirationaland innovative.Research is done into tracking trends globally and looking into

consumer behaviour. These are all translated into future concepts.

http!!www.k"aer#global.com!forecasting.htm

http!!www.$iew#publications.com!

Trend forecasters are a small group of

people from a $ariety of creati$e

backgrounds. They are conceptual thinkers,

fine artists, philosophers, product designers,textile artists, photographers, researchers,

anthropologists, art historians, architects,

marketers, specialists in technology and

people with a holistic and intuiti$e approach

to the future.

http!!www.design#options.com!color.html


4/20

Forecasting is a highly intricate % complex process.

The idea is to interpret information and communicate

it clearly through a combining of text and $isuals.

To expressthoughts and philosophies in strong

visuals with colours, materials, surfaces and shapes.


5/20

&$ery design company in &urope and the 'nited (tates of

)merica uses trend forecasting ser$ices to gather $ital trend

information.

Textile Viewis one of the leading international trendmaga*ines that show colour and design predictions.

+arns, wo$en, printed and knitted fabrics for the three

following seasons are shown in the form of trend collages,

sketched, photos and concise explanations. This

information is complemented by examples of important

trend setting styling- ideas for the ready#to#wear industry

as well as themes and designs for home textiles.

It is an inspirational "ournal showing professional high

uality information and a comprehensi$e $iew of fashion

de$elopments, including lifestyle reports, artistic trends,

interior design tendencies and information about the

international art and design world.


6/20

Forecasters and trend books are sold at International Trade

showsand work 18 months in advanceof the seasons.

/esigners and manufactures pay a lot of attention to the forecasts as

these will dictate what will be hot and what will not-.

Pantone colour palates are then put together by colour forecasting

ser$ices. /esigner and manufactures in$est thousands of pounds in these

as they help achie$e improved sales, increased profits and greatermarket penetration.


7/20

Textile trade showsare a $ital link for designers,manufacturers and industry to gather new ideas and gain growth.

They pro$ide platforms to show the latest de$elopments in fibres,

fabrics and yarn technologies.

Trade shows are international affairs and bring together e$eryone in

the textile industry to foster textile research and inno$ation in design.


8/20

Paris Pole 0ode 1 offering di$erse, creati$e yarns

and fabric accessories for more than 23,333

professionals from the clothing trade

Premier 4ision 1 holding all the key trends andpredictions for the coming 56 months

&xpofil 1 specialising in new fibres and yarns on

offer worldwide

0od-)mount 1 putting the new creations of

functional and decorati$e accessories on the market

Indigo 1 where fashion professionals meet

designers from all o$er the world to showcase533,333 of new designs

The most famous of these is remier Vision!held in Paristwice a year for the (pring!(ummer collections and the

)utumn!Winter collections. The trade show is made up of fi$e

salons- comprising


9/20

The internetis now a ma"or source of trend information fordesigners. www.wgsn.com, the "orth #lobal $t%le &etwork!,

is an online business#to#business news and information ser$icefor the fashion and style industry. 'nfortunately it reuires a

membership fee, but students studying fashion and textiles at

'ni$ersity can often ha$e access to it through their course.

It is a fast#mo$ing up#to#date resource on

e$erything that trend has to offer. It is a

global pro"ect that pro$ides the latest

access to catwalks, trend analysis, retailreports and industry resources all at the

touch of a button. This is crucial in the

fickle world of fashion.


10/20

F a d The hotpants of the 5783s. Fadcycles catch on well and peak uickly

9 l a s s i c The little black dress. 9lassic fashion

is practical, easy to wear and always

in style

( t a n d a r d The mini skirt. )n example of a

standard fashion cycle that lasts about

two years

) product cycleis the way that designers and manufacturersidentify how well a particular product is doing and decide when to

replace it


11/20

Fashion fads come and go, they are always short lived and often remembered. In

1964 the New York and ! disco scene was "in#. $high%high skirts and bright calf%

level &o%&o boots with a broad heel were the thing to wear. $hey originated from

the 'arisian collection of !ndre (o)rreges, and that year his collection

overshadowed many seasoned designers like (oco (hanel.It was the year that Nancy *inatra to++ed m)sic charts with her smash hit These

Boots Are Made For Walking-. $he record sold almost fo)r million co+ies and she

will always be remembered alongside the go%go boots fashion.

y the s+ring of 196/, go%go boots began to fall o)t of fashion with designers

showing shorter skirts and higher boots.

F a d o r F u n k y :


12/20

9lassic- is a fashion style. It comes from a simple, chic and impeccably dressed

wardrobe of key pieces. Think ;ackie a$ing lasting significance or worth? enduring

http!!www.chanel.com!

http!!www.fennwrightmanson.com!

http!!www.gap.com!

THE CLASSICS

Little Black Dress

Three-Piece Suit

Navy Blazer

White Shirt

Khaki Slacks

Cashmere Sweater

JeansTrench Coat


13/20

( t a n d a r d

) standard fashion cycle generally lasts twoyears. It normally passes through four

stages. From the time that a style leader

buys a new exclusi$e design, through to the

style follower who buys into the look when

it becomes better known, simpler and costs

less. Then the a$erage consumer buys it

when the style is readily a$ailable, simpler

still and lower cost. Finally the decline

laggards will buy the style in the sales whenthe popularity has passed its peak.


14/20

9 o u t u r e 1 >igh fashion, 9atwalk

9 u l t u r a l 1 +outh Intelligence, 9ultural Identity

P o l i t i c a l 1 War, Peace, 9onser$ati$e, 9ommunist

0 e d i a 1 9elebrities, Fashion Icons, 0o$ies, 0usic

I n f l u e n c e s


15/20

http!!www.alexandermcueen.net!flash.html

http!!www.dior.com!pcd!International!;(P!>ome!prehome."sp

http!!www."eanpaul#gaultier.com!

F a s h i o n 9 o u t u r e

Haute couture@French for =high sewing=A is a common term for highfashion as produced in Paris and imitated in other fashion capitals such as Bew

+ork, Condon, and 0ilan. (ometimes it is used only to refer to French fashion?at other times it refers to any uniue stylish design made to order for wealthy

and high#status clients.

prt--porter @French for ready to wear-A&$ery haute couture house also markets prDt#E#porter

collections, which typically deli$er a higher return

on in$estment than their custom clothing. Failing

re$enues ha$e forced a few couture houses to

abandon their less profitable couture di$ision and

concentrate solely on the less prestigious prDt#E#porter, perfumes, licensing and accessories.


16/20

0 e d i a

)s seen on any best dressed list-, stars of stage and screen

know the need for stylist=s and designer expertise in order to

look their best. /esigners often get famous celebrity=s to

wear their latest collections as PR and marketing strategies.

)long with red carpet nights, famous faces also adorn the

pages of maga*ines, for example (arah ;essica Parker for

ap and, more recently, 0adonna for 4ersace.


17/20

P o l i t i c a l I n f l u e n c e

Politics plays and important role in the influence

of fashion and can be seen through the ages toreflect the feeling of the times.

The abolition of corsets championed by the

suffragette mo$ement and pioneered as far back

as 573G by the designer Paul Poiret.

The freedom enhanced shortening of skirts forthe flapper look of the 57H3s.

The Bew Cook- from 9hristian /ior in 5728

was a backlash from the (econd World War-s

stringency and rationing. It was defined by

generous use of luxurious fabrics, a wasp#

waisted silhouette and widely flared skirts.

+ou only ha$e to look at the recent fashion for

camouflage prints and military wear to connect,

@as it has been attributed in the pressA to the

current climate of war.


18/20

Fashion is $ery fickle, especially in the teen market. 'outh intelligenceis a biggrowth area for fashion and there is an entire trend#prediction ser$ice de$oted to this

area of the apparel industry. )s this market is $ery fast mo$ing, companies like

)bercrombie and Fitch employ young cool hunters- to figure out what is going to be

the next big thing-.

They hang out in Ibi*a, go to lastonbury, and generally ha$e a cool time while

checking out all the latest street trends and predicting what will be up and coming street

trends.

9 u l t u r a l

% ( t r e e t

F a s h i o n

9ool >unter 1 Cee -)ctually it=s a triangle. )t the top of the triangle there=s the inno$ator, which islike two to three percent of the population. 'nderneath them is the trend#setter, which we would say is

about 58 percent. )nd what they do is they pick up on ideas that the inno$ators are doing and they kind

of claim them as their own. 'nderneath them is an early adopter, which is uestionable exactly what

their percentage is, but they kind of are the layer abo$e mainstream, which is about 63 percent. )nd

what they do is they take what the trend#setter is doing and they make it palatable for mass consumption.

They take it, they tweak it, they make it more acceptable, and that=s when the mass consumer picks up

on it and runs with it and then it actually kills it-.


19/20

Botes

9ha$s 1 Jurberry 1 ilfiger 1

baggy street wear 1 "eans 1 track suits


20/20

Trends Trade Fairs Forcasting

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