T R E N D SR E P O R T

FALL 2015 | VOLUME 3

TARGET NEWCOMERSBEFORE SHOPPING LOYALTIES DEVELOP

Become a sponsor of the Community Welcome Service program through the Champaign County Chamber of Commerce. Promote yourself to new Champaign County residents and receive essential demographic data that can be used for strategic and targeted marketing for your business. These residents receive gift boxes within a few weeks of arrival with information about the area, as well as coupons, free gifts and brochures provided by the program’s sponsors.

“The Champaign Park District strives to serve all members of the community through programming, events, and open spaces. It is especially important to reach out to new members of the

Champaign area who may not know the vast offerings we provide! The Community Welcome Service helps us expand our

reach and better serve C-U.” - Champaign Park District

HOW DO I GET SIGNED UP?To take advantage of this program, contact Karly Combest at the

Chamber, 217.359.1791 or KarlyC@champaigncounty.org.

Hear from a current sponsor...

Dear Chamber Members, Table of Contents:Economy........................................4Income & Poverty......................5 Workforce......................................6 Education......................................7 Population.................................8-9 Demographics..........................10Economic Development......11Real Estate..................................12Quick Facts.................................13Top Employers..........................13Tourism.........................................14Economic Gardening............15Transportation..........................16Agribusiness..............................17Recognitions..............................18

This publication was compiled by Megan Vasiliadis, intern to the Champaign County Chamber of Commerce.

We are pleased to provide your company with the third annual Trends Report. This publication is designed to provide our members with information and data that can be used in your daily business decision making.

One of the biggest challenges facing all business owners and managers is making the right decisions to grow your companies; expand your products and/or improve your services.

Using data, understanding trends, understanding the local marketplace and local demographics can be helpful to your company as you strategically plan for the future of your business.

Please take time to review the information provided. Our goal is to provide our members with data on an ongoing basis to help your company. Please take time to reach out to us and let us know if we are we missing information that would be invaluable to your particular industry?

We want to know what you need in order to help support those gut-made decisions – backed with data. Your feedback is encouraged to LauraW@champaigncounty.org.

We hope you find the Trends Publication helpful to your company.

Sincerely,

Laura WeisPresident & CEO

ECONOMYSources: Sperling’s Best Places (2013), City of Champaign (2013), Tax-Rates.org (2014), Bureau of Economic Analysis (2012)

4

Sales TaxProperty Tax 2 percent

State + County + City TotalUrbana

ChampaignRantoulOgdenSavoy

Saint JosephAll other cities

6.25 1.25 1.506.25 1.25 1.50

6.25 1.25 1.00

6.25 1.25 -------6.25 1.25 0.506.25 1.25 0.50

6.25 1.25 1.25

9.009.008.758.508.008.007.50

$revenue source

Cha

mpaign’s largest

COST OF LIVING: SURROUNDING COUNTIES 2014 *The United States is the index. It serves as a reference point.

CHAMPAIGN COUNTY TAXES

*WHAT THIS MEANS: Based off one dollar ($1.00) of what an average American spends on goods and services, The Cost of Living Index tells how much that same dollar will get you in your area. Say a gallon of milk costs $4.00 on average in America, that same gallon of milk will cost $3.64 based off the Cost on Living Index in Champaign County.

United States: $1.00 Champaign: $0.91

McLean: $0.96 Vermilion: $0.83

Peoria: $0.87 DuPage: $1.18

I ncom e & poverty

5

Sources: US Census (2008-2012), Bureau of Labor Statistics (2013), US Department of Housing and Urban Development (2014)

$45,808Median Household Income

$25,713Per Capita Income

*Income measured by annual mean wage

INCOME BY OCCUPATION*

QUICK FACTS

OCCUPATION 2013 2014Business & Finance $62,990 $62,770

Education & Training $77,590 $55,580

Architecture & Engineering $77,290 $72,320

Healthcare Practitioners $72,070 $61,970

Life, Physical, & Social Sciences $69,580 $63,650

Computers & Mathematics $77,290 $75,500

Construction & Extraction $55,640 $56,180

Protective Services $54,730 $54,730

Management $92,030 $90,780

Arts, Entertainment, Sports, & Media $48,050 $46,830

Installation, Maintenance & Repair $41,640 $43,810

Community & Social Services $38,330 $44,100

Office & Administrative Support $35,690 $33,130

Production $35,630 $34,920

Healthcare Support $33,720 $29,430

Sales $33,190 $33,400

Transportation $32,110 $32,720

Building Cleaning & Maintenance $28,400 $27,190

Personal Care & Services $25,650 $25,240

66

WorkforceSources: US Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics, US Chamber of Commerce

Labor Force

106,393 Outside Commuters

32,800

Outside Commuters:

32,800 Startups

158Job Opportunities

87,367

CHAMPAIGN COUNTY STATISTICS

Work and Live in

Champaign

54,489

2010 2014 2014

2014 2014

2006 - 102,215

2000 - 100,969

**From statistical abstract

Nationally, in 2012 an estimated 3 million jobs went unfilled

due to skills gap. By 2018 it is expected to

be 7 million jobs.

An increase in skilled workers would reduce

unemployment 2-3 percent.

For every job that requires a master’s degree, there are

two professional jobs requiring a university degree, and seven

jobs requiring a one-year certificate or a two-year degree.

WORKFORCE READINESS

*WHAT THIS MEANS: Comparing these numbers to “Population” (pgs 8 and 9), there is a direct correlation between jobs and workforce readiness to population growth. A strong economy and skilled workforce lead directly to more population in Champaign County.

Percentage of high school graduates = Percentage of Bachelor’s degree or higher =

2014

2010

7

Sources: US Census Bureau 2014 & 2010; 2013-2014 Illinois At-A-Glance Report Card

Education

93%

42%

94%

42%87%

16%

92%

17%

92%

27%

85%

14%

Vermilion

86%

13%

Champaign

92%

41%

McLean

93%

40%

Ford

87%

18%

DeWitt

90%

15%

Piatt

90%

23%

GRADUATION RATES

Cha

mpa

ign

Uni

t 4

Mah

omet

-Sey

mou

r Sch

ool D

istr

ict 3

Rant

oul S

choo

l Dis

tric

t 137

Tolo

no C

USD

7

St. J

osep

h Sc

hool

Dis

tric

t 169

Urb

ana

Scho

ol D

istr

ict 1

16

9,439

2,980

2,4211,386

4,077

1,731Rantoul

Champaign Mahomet

St. Joseph

UrbanaTolono

Asian

White

2+ Races

Hispanic

Black

STUDENT DEMOGRAPHIC BY DISTRICT (2013-2014)

NUMBER OF STUDENTS (2013-2014)

8

Source: US Census Bureau 2011-2014

Champaign

DeWitt

Douglas

Ford

McLean

Piatt

207,133

2014 2013 2012 2011204,897 203,276 202,405

16,284 16,420 16,463 16,528

19,889 19,887 19,853 19,889

13,688 13,832 14,008 13,969

174,061 174,647 172,281 170,739

16,431 16,433 16,504 16,681

Champaign

+3%

DeWitt

-1.7%

Douglas

- 0.5%

Ford

-2.8%

McLean

+2.6%

Piatt

-1.8%

POPULATION BY COUNTY

POPULATION PERCENT CHANGE 2010 - 2014

*WHAT THIS MEANS: While many communities in Central Illinois and statewide have seen population decreasing, more residents are moving to and staying in Champaign County. In fact, according the NerdWallet, Champaign County is the third fastest growing community in Illinois.

30000

40000

50000

30,000

40,000

50,000

2005 2007 2009 2011 2013 2015

38,454

39,120

39,786

40,239

40,964

41,497

202,405

16,528

19,889

13,969

170,739

16,681

Population

9

0

1000

2000

3000

4000

5000

0

1000

2000

3000

4000

5000

2013-2001

2001-201320132010200720042001

1,000

2,000

3,000

4,000

5,000

CHAMPAIGN COUNTY STUDENTS AT UIUC

UIUC TOTAL STUDENT POPULATION

Source: University of Illinois at Urbana-Champaign Division of Management Information

2,5672,775

3,164

4,014

2,593

*WHAT THIS MEANS: Since the peak in 2004, students who are from Champaign County have been on a sharp decline at the University of Illinois over the past 10 years down to a near all time low.

10

Demographics

RACE

AGE

SEX

70%

13%

10%

7%

15%

58%

27%

50%50%

65%

10% 6%

19%

White

Black

Asian

Hispanic

POLITICAL ASSOCIATION

2010 DEMOGRAPHICS

Independent

Republican

Democrat

18 - 65

Under 18

Under 5

Over 65

Women

Men

Source: US Census Bureau 2014

Political association:Republican - 26.5%

Democrat- 14%Independent - 59.5%

Race:White - 75%Black - 12 %

Hispanic - 4%Asian - 9 %

Sex:Women - 50%

Men - 50%

Demographics

FOREIGN DIRECT INVESTMENT (FDI) LOCATION DRIVERS IN US:

ATTRACTIVE COMMUNITY WORKFORCE ATTRIBUTES:

Source: The Site Selectors Guild 2015 Membership Survey

Economic development

11

0 10 20 30 40 50 60

attributes that best indicate an area’s ability to provide and sustain a skilled and su�cient workforce

Competitive stregnths expcted to drive domestic and FDI location investment to the US

0 10 20 30 40 50 60 70 80

*Competitive strengths expected to drive domestic and FDI location investment to the US

0 10 20 30 40 50 60

attributes that best indicate an area’s ability to provide and sustain a skilled and su�cient workforce

Competitive stregnths expcted to drive domestic and FDI location investment to the US

0 10 20 30 40 50 60 70 80

Market Access/Logistics

Availability of Skills/Technical Talent

Energy Costs

Total Operating Costs

Low Business Risk

IP and Legal Protection

Quality Infrastructure

Tax Climate

Real Estate

Labor Costs

State and Local Incentives

Regulatory Environment

Living Conditions

Business Services and Amenities

*Attributes that best indicate an area’s ability to provide and sustain a skilled and sufficient workforce

Ability to Develop Skills Locally

Quality of Local Community/Vo-Tech

Presence of Other Companies with Similar Skill Sets

Ability to Attract Talent from Outside the Local Market

Living Conditions that attract and retain talent

Diversity of Companies and Job

Training Programs and Incentives

Quality of Local Universities

Salary and Wages

Quality of Local Primary Education

12

Sources: Champaign County Association of Realtors (2013-2014), Realty Trac (2013-2014)

CHAMPAIGN COUNTY HOUSING SALES

Real Estate

CHAMPAIGN COUNTY FORECLOSURES 2014 - 2015

0

5

10

15

20

25

30

35

40

July ‘14 Sept. ‘14 Nov. ‘14 Jan ‘15 March ‘15 May ‘15

$127,000

2013

2013

2,933

2014

2,998

2015*

2,537 - 2,863

$130,000

2014

$128,750

2015*

AVER

AGE

MED

IAN

SA

LES

PRIC

EH

OM

ES S

OLD

ON

AV

ERAG

E

*ILLINOIS FORECASTS

*WHAT THIS MEANS: Champaign County’s housing market has been on a steady incline on par with the rest of the nation recovering from the 2008 housing bubble crash. While 2015 is pro-jected to see slightly fewer houses sold, prices and listings are up 30 percent or nearly $40,000 per home sold.

13

Champaign County Quick facts

Carle Foundation19,8444,500

Kraft Foods Inc.

Unit 4 School District

Carle Physician Group 1,920

1,2801,203

Presence Covenant Medical CenterChampaign County

Christie Clinic

Urbana School District #116

1,000825771675650Plastipak Packaging

Top Chamber employers

66%of people over the age of 85 are women

29.7is the overall median age,

the youngest in all 102 Illinois counties

16.5%of people fall in the 20-24 age

bracket

Sources: US Census Bureau 2014, The News-Gazette

University of Illinois at Urbana-Champaign

14

2,520 jobs created

2,570 jobs created

$306.6M in direct visitor

spending

$323.5M in direct visitor

spending

$1,300 saved in

taxes

$1,300 saved in

taxes

Illinois travel & tourism saves the average

household on taxes

Tourism supports local jobs and puts money

into the pockets of residents

Visitors create millions in direct visitor

spending

Tourism

Saves taxes GeneratesPayroll

Increases spending

2014

2013

2012

2011

In 2014, Champaign County’sVisitor industry brought

$5.3 million In local tax revenue.

$1,100 saved in

taxes

$298.5M in direct visitor

spending

$283M in direct visitor

spending

2,500 jobs created

2,460 jobs created

$1,100 saved in

taxes

Source: Visit Champaign County

15

Economic gardening

TOTAL STARTUP ESTABLISHMENTS:

-536

3343

-4312

1323

3142

2009 2010 2011 2012 2013

-4,000

-2,000

0

2,000

10773593

770 812 865

20112010 2012 20132009

WHAT IS ECONOMIC GARDENING?

• Helps existing companies in the community grow larger

• Offers those companies critical strategic information that is customized to their needs

• It is about leveraging research using sophisticated business intelligence tools and databases that growth companies either aren’t aware of or cannot afford

WHY IS IT IMPORTANT?

Between 1995 and 2012, second-stage companies represented only

11.6 percent of U.S. establishments, but

generated nearly

34.5 percent

of jobs and about

34.5 percentof sales

according toYourEconomy.org.

BOTTOM LINESupporting these growth entrepreneurs means positive payoffs when it comes to economic growth and prosperity. Economic

Gardening also provides a key balance between company attraction and small business support, and growing from within

and supporting existing second-stage businesses.

STARTUPS JOB GROWTH:

20112010 2012 20132009

NEW STARTUPS TO JOBS CREATED:

2.53 2.291.69 3.80 7.66

Source: Visit Champaign County Sources: Edward Lowe Foundation, YourEconomy.org

in Champaign County

in Champaign County

Net: 53 new

Net: 1819 new

-536

3343

-4312

1323

3142

2009 2010 2011 2012 2013

-4,000

-2,000

0

2,000

20112010 2012 20132009

3000

0

-4000

-536

3343

1323

3142

-4312

18

Transportation

*WHAT THIS MEANS: Transportation and infrastructure are vital to a robust economy. Locally, our transportation system has seen exponential growth, with mass transit ridership increasing every year the past five years and our commute time being well below the national average. In fact, according to Obrella.com, the City of Champaign is the 7th best commuter city in Illinois and Urbana is the 8th best commuter city in Illinois.

Sources: Willard Airport, CUMTD, bestplaces.net

16

COMMUTE TIMENational Average: 25 minutes

MIN SEC

TIME

MASS TRANSIT - 6.1%

CAR POOL - 9.43%

BIKE - 2.52%

WALK - 8.74%WORK AT

HOME - 4.87%

AUTO (ALONE) - 68.34%

COMMUTE MODE

20C-U MTD RIDERSHIP

9000000

12000000

15000000

9000000

12000000

15000000

FY10

RID

ES P

ER F

ISC

AL Y

EAR

10,134,19410,549120

11,107,631

12,028,172

13,309,332

13,551,784

FY11 FY12 FY13 FY14 FY15

6,813

5,2352008

2010

2012

20154,664

4,614

ANNUAL FLIGHTS out of Champaign-Urbana Willard Airport

Sources: US Census of Agriculture; Illinois Society of Professional Farm Managers & Rural Appraisers

*WHAT THIS MEANS: Agriculture is a thriving industry in Champaign County with land values on a steady incline while farm sizes are growing and yields are increasing. In fact, according to the USDA, corn and soybean yields in Illinois are the highest ever on record.

Agribusiness

17

AVG. FARM SIZE

ES

T. MARKET VALUE

ES

T. MARKET VALUE

TOTAL FARMS

2002: 449 2007: 3962012: 470

2002: 132,373 2007: 176,4442012: 376,927

2002: 130,928 2007: 224,2352012: 323,295

in acres

in dollars

in dollars

2002: 1,2852007: 1,3892012: 1,312

of m

achinery and equipm

en

t

of agricultural products

so

ld

4000

6000

8000

10000

12000$12,000

$10,000

$8,000

$6,000

$4,0002010 2011 2012 2013 2014

Excellent

Good

Average

Fair

LAND VALUES SUMMARY BY CLASS

FarmlandClassification

Total Value per Acre

Change from prior yr.

Avg. Rent Cost per Acre

Change from prior yr.

Excellent $10,400 - $12,800 5-10% $360 10%

Good $7,500 - $10,200 5-10% $320 10%

Average $6,500 - $8,200 5-10% $275 No change

17th50 cities w/ the most Doctoral D

egre

es

Champaign

Onl

ine

PhD

Pr

ogra

m

2014-2015 Recognitions32nd: ranked as one of the best cities for Black entrepreneurs (Champaign-Urbana) GoodCall

15th: university degrees that are most likely to land you a job in Silicon Valley (University of Illinois at Urbana-Champaign) Business Insider

25th: 2015 Best Places in the U.S. for EMTs and Paramedics, out of 750 total cities assessed (Champaign-Urbana) GoodCall

6th: among top community colleges in Illinois for student success rates (Parkland College) Reboot Illinois

14th

best city for biking

Champaign-Urbana

The

Atla

ntic

best ice cream in Illinois

Jar

ling’s Custard Cup

1st

Busin

ess

Insid

er

2014 Illinois Chamber of th

e Yea

r

Cha

mpa

ign County Chamber

1st

IAC

CE

4thbest engineering university w

orld

wid

e

University of Illinois

Aca

dem

ic R

anki

ng

of

Wor

ld

Uni

vers

ities

4thbest engineering university w

orld

wid

e

University of Illinois

Aca

dem

ic R

anki

ng

of

Wor

ld

Uni

vers

ities

RECOGNITIONS

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