Trends Report / FSL
116
WORK-LIFE BALANCE VIVIAN GRIECO AVNISH MEHTA JENNIFER PARKER MARCO SPADAFORA
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A look into Design Research methods and their Trend Reporting techniques conducted under course Final Synthesis Laboratory.
Transcript of Trends Report / FSL
WORK-LIFE BALANCE
VIVIAN GRIECOAVNISH MEHTA JENNIFER PARKER
MARCO SPADAFORA
WORK-LIFE BALANCE
IN SOCIETYIN DESIGN
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
VIDEO: HAPPY MOMENTS
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
VIDEO: HAPPY MOMENTS
CONCLUSIONS:
WORK-LIFE BALANCE
SUPERFICIAL, BASED ON STEREOTYPES EXAGGERATED REPRESENTATION OF REALITY
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
VIDEO: HAPPY MOMENTS
CONCLUSIONS:
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
BELIEF
PRACTISE
ANCIENT
MEDIEVAL
MODERN
CONTEMPORARY
Slavery : Individuals sold themselves to eat!
Fear of GOD + Fear of HUNGER
Work as SACRED DUTY for SINFUL mankind
Source of WEALTH & COMFORT
GOD wanted you to WORK!
If LABOUR was enjoyable, then it is NOT WORK!
Replacement of ‘MOTIVE’by ‘TARGETS’
PHYSICAL HARDSHIPS replaced byPSYCHOLOGICAL HARDSHIPS
‘BRAND LOYALTY’ & ‘TEAMWORK’as COMPULSION
8 hr day Work
10 hr day Work
Child Labour Abolished
AMENDMENTS
Shorter working week
Downsizing
Part-time / Freelancing
Generous Mat / Pat Leaves
CHANGES
DEFINING WORKDictionary: EXPENDITURE OF ENERGYInherent Element: COMPULSION
timeline
PROMISE OF WORKHARD WORK was supposed to bring Wealth, Satisfaction.
Instead, It brought Worry, Illness, Poverty and Debt?
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE OUR DEFINITIONS:
THE MEANING OF WORK? EVERYTHING WE DO THAT IS OBLIGATORYTHE MEANING OF LIFE? EVERYTHING WE DO THAT IS NOT OBLIGATORY
THE KEY PARAMETER IS FREEDOM / FREE WILL
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE DICTIONARY DEFINITIONS:
WORK? 1. EXERTION OR EFFORT DIRECTED TO PRODUCE OR ACCOMPLISH SOMETHING; LABOUR; TOIL2. EMPLOYMENT, AS IN SOME FORM OF INDUSTRY, ESP. AS A MEANS OF EARNING ONE’S LIVELIHOODLIFE?1. THE CONDITION THAT DISTINGUISHES ORGANISMS FROM INORGANIC OBJECTS AND DEAD ORGANISMS.2. THE ANIMATE EXISTENCE OR PERIOD OR ANIMATE EXISTENCE OF AN INDIVIDUAL.3. A CORRESPONDING STATE, EXISTENCE, OR PRINCIPLE OR EXISTENCE CONCEIVED OF AS BELONGING TO THE SOUL.
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE REDEFINITION
WORK-LIFE BUSINESS-LEISURE
BUSINESS1. AN OCCUPATION, PROFESSION, OR TRADE
LEISURE1. FREEDOM FROM THE DEMANDS OF WORK OR DUTY
CLOSER TO PERCEPTIONS OF WORK VS. LIFE
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE WORK-LIFE BALANCE IN PRACTICE: RISE OF THE SABBATICAL TREND
STEFAN SAGMEISTER: CLOSES DESIGN STUDIO FOR 1 YEAR EVERY 7 YEARS TO REFRESH CREATIVE OUTLOOK
FROM ‘THE POWER OF TIME OFF’ (TED TALK)
WORK WORK WORK WORK WORK WORKLEARN RETIRE
WORK RETIRELEARN
0 25 65 80
0 25 70 80
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
PRODUCT-SERVICE-SYSTEM: A LIFE 4 SALEIN JUNE 2008 IAN USHER, AGE 45, SOLD HIS LIFE ON EBAY FOR AU$399, 300 INCLUDED LIFESTYLE, HOUSE, JOB, FRIENDS, POSSESSIONS‘I INTEND TO TO WALK OUT OF MY FRONT DOOR WITH MY WALLETIN ONE POCKET AND MY PASSPORT IN THE OTHER, AND GET ON THE TRAIN,WITH NO IDEA WHERE I AM GOING OR WHAT THE FUTURE HOLDS FOR ME’
ALIFE4SALE.COM
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
PRODUCT: ATTITUDE CHAIR INSPIRED BY ‘THE SIMPSONS’
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
PRODUCT: TATA SAFARI DICOR 2.2 SUVDESIGNED TO APPEAL TO WHITE COLLAR WORKERS LOOKING FORHIGHER CONTRAST BETWEEN WORK AND LIFE
EXCITEMENT OF DRIVING SUV AS AN ESCAPE FROM THE ‘TRAP’ OF MUNDANE WORK
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
ADVERTISEMENT: VIDEO ‘RECLAIM YOUR LIFE’FEATURES PEOPLE EXPRESSING DREAMS UNFULFILLED DUE TO CONSTRAINTS OF WORK OFFERS VIEWER THE CHANCE TO ‘RECLAIM’ THESE OPPORTUNITIES WITH THE PRODUCT
WATCH VIDEO
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
DESIGN INTERACTION: ‘NUISANCE MACHINES’BY DESIGN INTERACTIONS STUDENT, ROYAL COLLEGE OF ART DESIGNED TO TRIGGER NEW SOCIAL NETWORKS BETWEEN PEOPLE IN THE WORKPLACEPROVOKE A REACTION FROM USERS BY DRIPPING DYE ON THEIR CLOTHES, INTERRUPTING THEIR CONVERSATIONS OR HITTING THEM ON THEIR HEELS AS THEY WALK ALONG THE CORRIDOR
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
5 PERSONAS:STREET SELLERTHE FOOD SERVERTHE ACADEMICTHE STREET ENTERTAINERTHE PASSIONATE RESTAURANTEUR
CONTEXT ONE : STREET SELLER
ABDUL | 29 GREW UP IN DHAKA | BANGLADESH
MOVED TO MILAN WITH 2 FRIENDS IN 2002WORKED IN RESTAURANT FOR 4 YEARS THEN
LICENSE FOR STREET SELLINGIT CLOSED DOWN AND HE GOT THE
HE LIVES AND WORKS IN BOVISA
RUNS THE STALL WITH HIS FRIENDS IN SHIFTS
THEY HAVE SHIFTS FOR COOKING
7.30 - 18.00 FROM MON-SAT7.30 - 12.00 ON SUNDAY
BODY ASDISPLAY OPPORTUNITY
IMPROVISEDSELLING TOOLS
FINDINGMINIMAL COMFORT
SOME FORMALITY TO EXPRESS ‘NO BARGAINING’
DEDICATEDWORK/LIFEINVESTMENT
SERVICE PROVIDED
MOVING EFFECT
MORE IMPORTANTTHAN PRODUCTS
MAIN HAPPY MOMENTSARE SOCIAL
INTERACTIONS
HE DOESN’T MAKE A LOT OF MONEY, SO WHY DOES HE DO IT?
MACRO OBSERVATIONS
WORK PATTERN
EVERY 1 EURO HE EARNS FEEDS HIS FAMILY IN BANGLADESH FOR 1 DAY
HIS FAMILY’S SUSTENANCE IS MORE IMPORTANT TO HIM THAN HIS OWN
SOON HE’S GOING BACK TO BANGLADESH TO GET MARRIED (1ST TIME
QUALITY OF LIFE
IT’S A TEMPORARY VISION, HE PLANS TO MOVE BACK HOME ONE DAYWHEN HE EARNS ENOUGH MONEY
IN 7 YEARS) THEN WILL RETURN TO MILAN
WORK LIFE
LIFE POSTPONEMENTPEOPLE ARE WILLING TO SACRIFICE PRIME YEARS OF THEIR LIFE FOR WORK IN ORDER TO HAVE A BETTER QUALITY OF LIFE AFTERWARDS
TREND
CONTEXT TWO : THE FOOD SERVER
VOLKAN | 27 GREW UP IN ANKARA | TURKEY
MOVED TO MILAN IN 2005TO WORK IN HIS COUSIN’S KEBAB RESTAURANT
HE PREPARES FOOD AND SERVES CUSTOMERS
HE LIVES ABOVE THE RESTAURANT
HE WORKS IN SHIFTS UNTIL LATE AT NIGHT
HE SOCIALISES WHEN FRIENDS VISIT HIMAS THEIR FREE MOMENTS ARE HIS WORK MOMENTS
RITUAL OF REFRESHING HIMSELF AFTER WORKAT NEARBY FOUNTAIN
REMINESCENT OF ABLUTION TRADITION
DECOR REMINISCENT OF HIS CULTURE
ARABIC IMAGES SIGNIFY THE IMPORTANCE OF RELIGIONIN HIS LIFE AND WORK
DRESS CODE FOR EFFICIENCY NOT FORMALITY
IT IS A MUNDANE JOB, SO WHY DOES HE DO IT?
MACRO OBSERVATIONS
WORK PATTERN
HE WANTED TO MOVE FROM TURKEY TO ITALY TO HAVE A DIFFERENT LIFE
AS AN IMMIGRANT HIS OPPORTUNITIES FOR EMPLOYMENT WERE LIMITED
IN THIS JOB HE FEELS COMFORTABLE AND CAN RETAIN HIS HERITAGE AND SENSE OF IDENTITY
THE WAY HE FEELS IN HIS WORK IS MORE IMPORTANT THAN THE TYPE OF WORK
WORK LIFE
WORK
IDENTITY ASSERTIONPEOPLE ARE BECOMING MORE WILLING (AND MORE FREE) TO EXPRESS THEIR IDENTITY, CULTURE AND SOCIAL BACKGROUND IN THEIR WORK ENVIRONMENT
TREND
CONTEXT THREE: THE ACADEMIC
CARLO | 30 BORN IN NAPLES | MOVED TO MILAN FOR UNIVERSITY
PURSUED INDUSTRIAL DESIGN CONTINUING WITH HIS PHD. IN DESIGN SUSTAINABILITY
WORKING IN AN ACADEMICALLY ENVIRONMENT HIGH SKILLED PROFESSIONAL
LIVES IN GALLARATE COMMUTES TO BOVISA DAILY
IT IS A EARLY STAGE OF HIS CAREER PLANS FOR AN AMBITIOUS CAREER AS A DESIGN RESEARCH
PLANNING TO SET IN MILAN THOUGH MISSES THE “SOUTHERN SPIRIT”
LATEST POSSESSION | KINDLE READER
WITH VARIETY OFMEDIUM
MULTI-TASKING
OF WORK SPACEPERSONALISATION
IN THE OFFICE WITH HIMWORKS WITH HIS GIRLFRIEND
+ PLASTIC WATER BOTTLE MESSES WITH WORKAFTER FINISHING ITS CONTENTS
MIXES SNACKS/FOOD WITH FILES ON DESK
DESKMENAGEMENT
COMPLEX
WITH SOCIAL NETWORKING IN BETWEEN WORKMAIN HAPPY MOMENTS ARRIVE
IT IS A HIGHLY SKILLED YET LOW PAID JOB, SO WHY DOES HE DO IT?
MACRO OBSERVATIONS
WORK PATTERN
HE REGARDS IT AS THE FIRST STEP IN HIS CAREER PATH
HE FINDS WORK IN THE FIELD OF SUSTAINABILITY INSTRINSICALLY FULFILLING
IT IS MORE IMPORTANT TO HIM TO MAKE A POSITIVE IMPACT ON THE ENVIRONMENT THAN TO EARN A HIGH SALARY
LWWWWWWLEARN
LEARN
THE ETHIC FACTORPEOPLE ARE NOT ONLY LOOKING FOR WORK WITH THE ‘X FACTOR’, THEY ARE LOOKING FOR WORK WITH THE ‘ETHIC FACTOR’ WORK THAT SATISFIES THEIR MORALS AS WELL AS THEIR DESIRES
(RELATED TO FCL TRENDS: FAIR EXTENSION, EXPANDED ENVIRONMENT)
TREND
CONTEXT FOUR : STREET ENTERTAINER
SALVATORE| 36HE IS SICILIAN | ITALY
MOVED NORTHWARDS TO ROME AND THEN MILAN
STUDIED PHILOSOPHY AND DEVELOPED AN
HAS TRIED MANY DIFFERENT JOBS BUT NEVER FELT SATISFIED
ECCENTRIC VIEW OF THE WORLD
SPENT A PART OF HIS LIFE CONFUSED AND FRUSTRATED
REALISED THAT “TO AMUSE” PEOPLE IS WHERE HIS HEART LIES
HAS COME IN TERMS WITH LIFE – ‘A BIT OF SACRIFICE AND A BIT OF LIFE’
WORKS LONG HOURSWITHOUT A BREAK
SO HE DOES NOT COMPROMISEHIS IMAGE
TRAVELS TO WORKWITH A SUITCASE
TO CARRY HIS STANDAND MONEY BOX
AS HE WORKSIN THE PUBLIC SPACE,
HE HAS TO USE THETOILETS OF NEARBY BARS
UNCONNECTED LIVING
CARRIES NO CELL PHONE, CONNECTS TO THE INTERNET
IN THE NIGHT ONLY
HIS MAIN HAPPY MOMENTSARE MAKING PEOPLE
STOP AND SMILE
IT IS A PHSYICALLY DEMANDING AND LOW PAID JOB, SO WHY DOES HE DO IT?
MACRO OBSERVATIONS
WORK PATTERN
HE FEELS TRAPPED IN THE CONFINES OF AN OFFICE,HE LOVES WORKING IN THE OUTDOOR ENVIRONMENT
HE IS A DEEP THINKER AND LOVES PEOPLE WATCHING
HIS WORK MAKES HIM FEELS CONNECTED TO HIS COMMUNITY
HE IS HIS OWN BOSS – HE DECIDES WHEN, WHERE AND HOW HE WORKS
CREATIVE EXPRESSION AND FREEDOM MEAN MORE TO HIM THAN MONEY
LIFE WORK
FREELANCE FREEDOMTREND
IN A WORLD OVERFLOWING WITH OFFICE WORKERS, MORE PEOPLEWANT TO BREAK FREE OF THE NORM AND LEAD AN ALTERNATIVE
LIFESTYLE
CONTEXT FIVE : THE PASSIONATE RESTAURANTEUR
GIOVANNI | 67HAS LIVED IN MILAN HIS WHOLE LIFE AND ALL OF HIS FAMILY ARE THERE
LOVES HIS FAMILY AND IS STILL MOTIVATED TO PROVIDE FOR THEM
OWNS RESTAURANT IN STUDENT AREA TO ENJOY THE COMPANY OF YOUNG PEOPLE
HE IS VERY CREATIVE AND SPENDS HIS EVENINGS AND WEEKENDS INVENTING NEW RECIPES
HE HOPES THE BUSINESS WILL STAY IN THE FAMILY FOR YEARS TO COME
BELIEVES THAT THERE IS NO AGE TO RETIRE!
WITH HIS SHOP SHOWS HOW IMPORTANT PAINTING OF OWNER
HIS WORK IS IN HIS LIFE
BRINGS FAMILY LIFE PHOTO OF GRAND-DAUGHTER
AND ATMOSPHERE INTO WORK ENVIROMENT
SHOWS THAT HE TAKES PRIDE TRADITIONAL UNIFORM
IN HIS WORK
ON OFFER SHOWS VARIETY OF HOMEMADE FOODS
THAT PASSION AND CREATIVITY GO INTO THE WORK
WORKING TOGETHER FATHER AND SON
LIFE AND WORK MERGE
IT IS A HIGHLY TIME CONSUMING JOB, SO WHY DOES HE DO IT?
MACRO OBSERVATIONS
WORK PATTERN
HE FEELS THAT WORKING IN THE COMPANY OF YOUNG PEOPLEKEEPS HIM YOUNG
HE HAS ALWAYS LED A BUSY, ACTIVE LIFE AND WOULDN’T KNOW WHAT TO DO WITH ALL THE FREE TIME OF RETIREMENT
FOOD IS HIS PASSION AND WITHOUT HIS RESTAURANTHE WOULDN’T BE ABLE TO SHARE IT WITH THE WORLD
L W W W W WL L L L L
RETIREMENT REJECTIONPEOPLE WORKING VOLUNTARILY BEYOND RETIREMENT AGE TO KEEP THEIR MIND AND BODIES ACTIVE
TREND
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
5 PERSONAS: THE STREET SELLERTHE FOOD SERVERTHE ACADEMICTHE STREET ENTERTAINERTHE PASSIONATE RESTAURANTEUR
WORK-LIFE BALANCE
IN THE MEDIAIN SOCIETYIN DESIGNIN REAL LIFE
5 PERSONAS: THE STREET SELLERTHE FOOD SERVERTHE ACADEMICTHE STREET ENTERTAINERTHE PASSIONATE RESTAURANTEUR
COMPARISON:
THE PASSIONATE RESTAURANTEUR THE PASSIONATE RESTAURANTEUR
THE PASSIONATE RESTAURANTEUR THE PASSIONATE RESTAURANTEUR
THE STREET SELLER THE STREET SELLER
THE STREET SELLERTHE STREET SELLER
THE STREET ENTERTAINER THE STREET ENTERTAINER
THE STREET ENTERTAINER THE STREET ENTERTAINER
THE FOOD SERVER THE FOOD SERVER
THE FOOD SERVER THE FOOD SERVER
THE ACADEMIC THE ACADEMIC
THE ACADEMIC THE ACADEMIC
SKILLS CHALLENGE
RESPONSIBILITY SATISFACTION
TO BE CONTINUED..THANK YOU
AVNISH MEHTA
MARCO SPADAFORA
VIVIAN GRIECO
JENNIFER PARKER
