Trends of the Cannes Festival

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Roberto Fernandex, Executive Creative Director, David The Agency #DMC2014

Transcript of Trends of the Cannes Festival

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BetoFernandez

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I Learned WithCannes?

What Have

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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2009

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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2010

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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Stop The Violence. Drive Safe.

Ecovia

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Other People Make Mistakes.

Slow Down.NZ Transports

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As Goof Offroad As An Offroader

In The CitySmart

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When Did You Stop Thinking You

Are BeautifulDove

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Love It. Hate It. Just Don’t Forget It.

Marmite

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The Number One Of Billboard Hits

EveryoneBillboard

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Books Never Go Offline

Math Paper Press

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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#1 Multi-platform Ideas #2 Innovations #3 Global Hit Before the Festival #4 Investment X Reputation #5 Argument #6 Social Experiments #7 For Good With Real Results

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Thanks!