TRENDS LOW TEMPERATURE WASHING - AISE
1
Modern detergents enable savings in energy and greenhouse gas emissions • Energy consumed by the washing machine to heat the water = Largest environmental impact of the detergent across all life cycle stages • Washing at lower temperatures : a pivotal driver to improve the overall sustainability profile of the laundry process • Detergent manufacturers and their suppliers have invested significant R&D efforts in recent years to improve the washing performance of modern detergents at low temperatures (30°C or less). • No burden shift as the key cleaning ingredients (e.g. surfactants, enzymes) are biodegradable and do not cause adverse effects on the environment. Engaging consumers is key • Adapt laundry habits and wash at reduced temperatures where appropriate • Detailed guidance on www.iprefer30.eu • Lower temperatures are also gentler for coloured items and for fabric care • Engagement is best achieved by a genuine multi-stakeholder collaboration A.I.S.E. promotes low temperature washing A.I.S.E. is committed to a circular economy and sustainability, aiming to reduce the environmental footprint all along the life cycle of detergents and maintenance products.This is achieved through the development and implementation of the following relevant activities: LOW TEMPERATURE WASHING SOURCING PRODUCTION USE END-OF-LIFE 2 KEY FACTS: In Europe, in 2017 • 40 billion wash loads every year; 1100 washes started every second • 40°C cycle is still the most popular program • Different consumer habits across EU regions: Scandinavia: 46,2°; Southern Europe: 39,7° 49° 42,6° T ° 1996 2017 AVERAGE EU WASH LIFE CYCLE ANALYSIS ENERGY USE PHASE Sustainable Design: Via the A.I.S.E. Charter for Sustainable Cleaning • Product criteria include low temperature requirements • Implemented by about 25% of the laundry detergent brands across Europe Sustainable consumption: • “Washright” campaign (1997-2001) • Cleanright best use panels (featured on billions of packs) since 1997 • www.cleanright.eu industry portal since 2008 • Unique “I prefer 30°” campaign (2014 -2016) jointly with other stakeholders, such as appliance and textiles industry, retailers, authorities - www.iprefer30.eu DESIGN ©A.I.S.E. December 2017 International Association for Soaps, Detergents and Maintenance Products www.aise.eu INDUSTRY INNOVATION TRENDS
Transcript of TRENDS LOW TEMPERATURE WASHING - AISE
Modern detergents enable savings in energy and greenhouse gas emissions
• Energyconsumedbythewashingmachinetoheatthewater=Largest environmental impactofthedetergentacrossalllifecyclestages
• Washingat lower temperatures : apivotaldrivertoimprovetheoverallsustainabilityprofileofthelaundryprocess
• Detergentmanufacturersandtheirsuppliershaveinvestedsignificant R&D efforts inrecentyearstoimprovethewashingperformanceofmoderndetergentsatlowtemperatures(30°Corless).
• No burden shift asthekeycleaningingredients(e.g.surfactants,enzymes)arebiodegradableanddonotcauseadverseeffectsontheenvironment.
Engaging consumers is key• Adaptlaundryhabitsandwash at reduced temperatureswhereappropriate• Detailedguidanceonwww.iprefer30.eu• Lowertemperaturesarealsogentlerforcoloureditemsandforfabriccare• Engagementisbestachievedbyagenuinemulti-stakeholder collaboration
A.I.S.E. promotes low temperature washingA.I.S.E.iscommittedtoacirculareconomyandsustainability,aimingtoreducetheenvironmentalfootprintallalongthelifecycleofdetergentsandmaintenanceproducts.Thisisachievedthroughthedevelopmentandimplementationofthefollowingrelevantactivities:
LOW TEMPERATURE WASHING
SouRcINg pRoDuctIoN uSE END-of-LIfE
2
KEy fActS:InEurope,in2017
• 40 billionwashloadseveryyear;1100washesstartedeverysecond
• 40°C cycleisstillthemostpopularprogram• DifferentconsumerhabitsacrossEUregions:Scandinavia:46,2°;SouthernEurope:39,7°
49°42,6°T°
1996
2017
AVERAGE EU WASH
LIFE CYCLEANALYSIS
ENERGY USE PHASE
Sustainable Design: ViatheA.I.S.E.CharterforSustainableCleaning• Productcriteriaincludelowtemperaturerequirements
• Implementedbyabout25% of the laundry detergent brandsacrossEurope
Sustainable consumption:• “Washright”campaign(1997-2001)• Cleanrightbestusepanels(featuredonbillionsofpacks)since1997
• www.cleanright.euindustryportalsince2008
• Unique“Iprefer30°”campaign(2014-2016)jointlywithotherstakeholders,suchasapplianceandtextilesindustry,retailers,authorities-www.iprefer30.eu
DESIgN
©A.I.S.E.December2017
International Association for Soaps,Detergents and Maintenance products
www.aise.eu
INDUSTRY INNOVATION TRENDS
