Trends in the automotive apps market

29
PRIORI DATA TRENDS IN THE AUTOMOTIVE APPS MARKET ConnecteDriver, Brussels, Jan 29, 2014 WWW.PRIORIDATA.COM

description

Priori Data presented at the Connected Driver Conference in Brussels on 29 January, 2014. We discussed the mobile apps for the automotive and the difficulties of sizing the market. We also shared our insights into the global market trends for iOS and compared consumer trends in Germany, Japan and the U.S.

Transcript of Trends in the automotive apps market

Page 1: Trends in the automotive apps market

PRIORI DATA

TRENDS IN THE AUTOMOTIVE APPS MARKETConnecteDriver, Brussels, Jan 29, 2014

WWW.PRIORIDATA.COM

Page 2: Trends in the automotive apps market

AGENDA

ABOUT PRIORI Introduction Our vision & mission statement Our database

MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: OVERVIEW Mobile apps in automotive Mobile apps – disrupting traditional automotive Recent industry developments Main challenges: technology, quality and safety risks, market complexity

MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: MARKET INSIGHTS Apps market for automotive : global supply and demand; Apps for automotive in Germany, Japan and the U.S.

2

Page 3: Trends in the automotive apps market

ABOUT PRIORI

Page 4: Trends in the automotive apps market

PRIORI DATA – INTRODUCTION

Priori Data is a Berlin-based mobile app store data provider.

We manage one of the largest independent databases of mobile app information.

We use unique technologies for sourcing, indexing, and processing publicly available app stores records for more than 2 million apps and 250 thousand app publishers.

We use AppArchitecture – Priori Data’s proprietary app taxonomy – for a more refined definition of the relevant mobile app market.

Page 5: Trends in the automotive apps market

5

Our vision is to become the data backbone of the mobile app industry.

We bring transparency into the rapidly expanding and poorly understood market for mobile apps.

We use our data to help leading stakeholders spot

opportunities, benchmark vs. the competition, and make sound decisions.

OUR VISION & MISSION STATEMENT

Page 6: Trends in the automotive apps market

PRODUCTSMETHODOLOGY

2,000,000+ appsevery app, every price change, every version

250,000+ publishersfrom hobby developers to public

companies

Collect publicly available information from app stores

Source, index and sort app data

Convert numbers into useful information and insights

30 countrieslocal content, local monetization, local leaders

3 platformsGoogle Play (Android), App Store

(iOS), Windows Phone

Custom Data Service

Premium Global Market Insights Report

Priori Consumer Trends Tool (Beta)

6

OUR DATABASE

Page 7: Trends in the automotive apps market

MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: OVERVIEW

Page 8: Trends in the automotive apps market

8

• auto manufacturers use apps to:– offer a wider range of technical, navigation and

infotainment solutions; and– exploit new revenue streams and create revenue sharing

opportunities; Apps have become the most powerful platform ever for conducting commerce and managing customer relationships.

• drivers use apps to:– better control their vehicles; – enhance experience while driving; and – stay connected to the world and informed about external

world.

• car dealers use apps to:– move customer service to the palm of clients’ hands; – drive traffic to showrooms; and– manage customer relationships.

MOBILE APPS IN AUTOMOTIVE

Page 9: Trends in the automotive apps market

9

EXAMPLES OF MOBILE APPS IN AUTOMOTIVE

Vehicle performance and drivers support:- searchable driver manuals;- car diagnostics and

problem notification;- real-time vehicle technical

status: fuel and oil reserves, tire pressure, battery capacity;

- engine tuning;- pollution indicator;- service reminders;- navigation;- parking assistance; and- driving safety. 

Infotainment and driving experience: - enhance experience in the

car:- roadside services;- weather, road and traffic

conditions; and- in-car entertainment. Roadside assistance and insurance:- accident detection and

reporting;- roadside repair availability;

and- evidence collection for

insurance and legal claims.

Page 10: Trends in the automotive apps market

MOBILE APPS – DISRUPTING TRADITIONAL AUTOMOTIVE

DriveNow and Uber re-define vehicle ownership:

Waze and Google Maps crowd-source navigation and outsmart traffic:

Page 11: Trends in the automotive apps market

MOBILE APPS – DISRUPTING TRADITIONAL AUTOMOTIVE

AccuFuel and RepairPal find best prices for fuel and tech assistance:

iWrecked and Witness

Driving streamline accident reporting and evidence collection for insurance claims

Page 12: Trends in the automotive apps market

12

“Ford Announces Automotive App Developer Conference.”“Ford introduces nine new apps for the car at CES 2013.”“2015 Hyundai Genesis gets Verizon Wireless on top of Google Glass in new deal.”“Google unveiled a partnership with General Motors, Audi, Honda and Hyundai in a new partnership to bring the Android mobile system to vehicles in a new Open Automotive Alliance.”

RECENT INDUSTRY HIGHLIGHTS

Page 13: Trends in the automotive apps market

13

Embedded model: apps are downloaded into the vehicle and run by the cars’ own system (GM);

External model: apps live in a smartphone or tablet, which can connect to the car's system. It tethers a device into a car via Bluetooth or a USB port.

Hybrid model: apps are accessed through a built-in technology, but are subscribed for through a personal SIM

MAIN CHALLENGES: TECHNOLOGY

Page 14: Trends in the automotive apps market

14

Auto manufacturers are concerned with:

- safety and reliability of mobile app solutions; - security of the open app eco system; and- app data privacy

MAIN CHALLENGES: QUALITY, SAFETY, AND PRIVACY RISKS

Page 15: Trends in the automotive apps market

15

MAIN CHALLENGES: MARKET COMPLEXITY• App market for automotive is complex: there's no clear

dominant app ecosystem in automotive, nor is there an established market definition

• Mobile apps for cars and driving are scattered across at least the following app store categories:– Navigation;– Travel;– Lifestyle;– Utilities;– Entertainment;– Newsstand; and– Weather

Page 16: Trends in the automotive apps market

MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: MARKET INSIGHTS, December 2013iOS

Page 17: Trends in the automotive apps market

17

APPS FOR AUTOMOTIVE – SIZING THE MARKET

By the logic of the AppStore, automotive apps appear in (at least) 7 different categories

Total # of apps in these categories? 346,630

App Name Native App Store Category

greenMeter Lifestyle

Car Minder Plus - Car Maintenance and Gas Log (MPG) Productivity

iWrecked - Auto Accident Assistant Lifestyle

Speedometer Navigation

ParkatmyHouse parking for drivers Navigation

Waze Social GPS, Maps & Traffic Navigation

RepairPal: Auto Repair Expert Utilities

INRIX Traffic Maps, Routes & Alerts Navigation

gMeter Sports

TomTom U.S. & Canada Navigation

ROXIMITY Lifestyle

Aha Radio Music

CARWINGS Lifestyle

XLR8 Entertainment

Take Me To My Car Navigation Data: global, iOS, December 2013

Page 18: Trends in the automotive apps market

18

APPS FOR AUTOMOTIVE – SIZING THE MARKETApp Name Native App Store Category

greenMeter Lifestyle

Car Minder Plus - Car Maintenance and Gas Log (MPG) Productivity

iWrecked - Auto Accident Assistant Lifestyle

Speedometer Navigation

ParkatmyHouse parking for drivers Navigation

Waze Social GPS, Maps & Traffic Navigation

RepairPal: Auto Repair Expert Utilities

INRIX Traffic Maps, Routes & Alerts Navigation

gMeter Sports

TomTom U.S. & Canada Navigation

ROXIMITY Lifestyle

Aha Radio Music

CARWINGS Lifestyle

XLR8 Entertainment

Take Me To My Car Navigation

Priori Sub-Category

Speed Meters

Car Refueling

Accident Advisors

Speed Meters

Car Parking

Driving Assistance

Cars and Automotive

Driving Assistance

Speed Meters

Maps and Directions

Daily and Local Deals

Internet Radio

Car Themed

Car Trivia

Car Parking

Data: global, iOS, December 2013

Page 19: Trends in the automotive apps market

19

APPS FOR AUTOMOTIVE – GLOBAL SUPPLY (NUMBER OF APPS), DECEMBER 2013

Total number of apps: 30,162

Data: global, iOS, December 2013

Page 20: Trends in the automotive apps market

20

APPS FOR AUTOMOTIVE – GLOBAL DEMAND (NUMBER OF DOWNLOADS), DECEMBER 2013

~18.5 million global app downloads in December

Data: global, iOS, December 2013

Page 21: Trends in the automotive apps market

21

APPS FOR AUTOMOTIVE – AVERAGE DOWNLOADS PER APP, DECEMBER 2013

Data: global, iOS, December 2013

Page 22: Trends in the automotive apps market

22

APPS FOR AUTOMOTIVE – BUSINESS MODEL COMPARISON, DECEMBER 2013

Data: global, iOS, December 2013

Page 23: Trends in the automotive apps market

23

APPS FOR AUTOMOTIVE: MONTHLY ACTIVE USERS, DECEMBER 2013

~156 million Monthly Active Users in December

Data: global, iOS, December 2013

Page 24: Trends in the automotive apps market

24

APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013

DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US

Taxi Find-ing and Booking

Mass Transit Routes

and Schedules

Accident Advisors

Cars and Automo-

tive

Car Re-fuelling

Car Themed

Car Parking Speed Me-ters

Driving Assistance

Maps and Directions

Car Trivia City and Local Info

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Data: country-level, iOS, December 2013

Page 25: Trends in the automotive apps market

25

APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013

DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US

Taxi Find-ing and Booking

Mass Transit Routes

and Schedules

Accident Advisors

Cars and Automotive

Car Re-fuelling

Car Themed

Car Parking Speed Me-ters

Driving Assistance

Maps and Directions

Car Trivia City and Local Info

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Data: country-level, iOS, December 2013

Page 26: Trends in the automotive apps market

26

APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013

DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US

Taxi Find-ing and Booking

Mass Transit Routes

and Schedules

Accident Advisors

Cars and Automo-

tive

Car Re-fuelling

Car Themed

Car Parking Speed Me-ters

Driving Assistance

Maps and Directions

Car Trivia City and Local Info

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Data: country-level, iOS, December 2013

Page 27: Trends in the automotive apps market

27

APPS FOR AUTOMOTIVE – AVERAGE PER DEVICE IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013

Monthly Active Users (in millions) Average per iOS Device

0.45

2.01

0.22

Data: country-level, iOS, December 2013

Page 28: Trends in the automotive apps market

28

HOW BIG IS DISRUPTIVE?

App Title All-Time Downloads

Monthly Active Users In the News

Waze Social GPS, Maps &

Traffic28,671,847 8,472,500

“Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business” -Techcrunch

Uber 870,547 390,624“Leaked Uber Numbers, Which We've Confirmed, Point To Over

$1B Gross Bookings, $213M Revenue” – Techcrunch

DriveNow Carsharing 56,918 21,107

“BMW DriveNow ready to expand to US cities with more freedom

than San Francisco” – autobloggreen

Data: global, iOS, December 2013

Page 29: Trends in the automotive apps market

CONTACT INFORMATION

PRIORI DATA GMBHMarkgrafenstrasse 36

10117 Berlin, Germany

PHONE: +1-650-614-1681

EMAIL: [email protected]

WWW.PRIORIDATA.COM

PATRICK [email protected]

@pdkane