TRENDS IN SEED INDUSTRY

APRESENTATION

BYDR.L.K.PANDEY

INTRODUCTION “SUBEEJAM SUKSHETRE JAYATE

SAMPADDYATE”. “GOOD QUALITY SEED SOWN IN

GOOD FIELD YIELDS IN PLENTY”.

NOTHING CAN IMPROVE IF SEED IS NOT GOOD.

ALL PRODUCTIVITY MOVES AROUND SEEDS POTENTIALS.

INDIAN SEED INDUSTRY

40% PUBLIC SECTOR

60% PVT SECTOR75%

ORGANISED 25%

UNORGANISED

70% SAVED S

EEDS

30% MARKETED S

EEDS

Size=Rs.14000 crore seed industry

Indian Seed Market

INDIAN SEED INDUSTRY(MARKET SEGMETATION)

PVT SMALL MEDIUM, 14

PVT UNORGANISED

, 25PVT LARGE MEDIUM, 21

PUBLIC SECTOR, 40

PRIVATE SECTOR60%

involved in seed trading

20% have R&D, production & marketing

Over 300 Private seed companies

20% in production & marketing

Hybrids of cereals, oil seed, fiber crops and vegetable are major focus

“SEED”AS PER SEED ACT1966

Any of the following classes of seeds used for sowing or planting,-

(I) Seeds of food crops including edible oilseeds and seeds of fruits and vegetables;

(ii) Cotton seeds; (iii) Seeds of cattle fodder; (iv) Jute seeds, and includes seedlings,

tubers, bulbs, Rhizomes, roots, cuttings all types of grafts and other Vegetative propagated material

of food crops or cattle fodder

EVOLUTION OF SEED TECHNOLOGY

MASS

SELECTION

GMO SEEDS

HYBRID SEEDS

IMPROVEDVARIETIES

HYBRID SEEDS

W

ITH VALUE

ADDITION

SYNTHETICS

Business Process

DIS-TRIBU-TION

PACKING

CUSTOMERQUALITY

R&DPROD

PROCESS

TESTING

SALE

USAGE

FEEDBACK

SEED “A MATURE OVULE CONSISTING OF AN

EMBRYONIC PLANT TOGETHER WITH A STORE OF FOOD,ALL SURROUNDED BY PROTECTIVE COAT”.

A “CARRIER OF GENES” IS A MAJOR “INPUT” OF AGRICULTURE.

A MAJOR “TECHNOLOGICAL TOOLS” TO FEED GROWING POPULATION.

A SEED IS “LIFE” IN FOLDED FORM WAITING FOR RIGHT OPPORTUNITY.

SEED IS “POWER” GOING TO BE MAJOR POLITICAL TOOL.

SEED INDUSTRY-FUTURE BIOTECHNOLOGY AND

GENETIC ENGINEERING ANSWER MANY PROBLEMS OF RESEARCH.

MORE CROPS GMO.

“SEED” AS PER SEED ACT1966 Any of the following classes of

seeds used for sowing or planting,-

(i)Seeds of food crops including edible oilseeds and seeds of fruits and vegetables; (ii)cotton seeds; (iii)seeds of cattle fodder;(iv)jute seeds, and includes seedlings, tubers, bulbs, rhizomes, roots, cuttings, all types of grafts and other vegetatively propagated material, of food crops or cattle fodder;

EVOLUTION OF SEED TECHNOLOGY

GMO SEEDS WITH PROTECTOR GENE

GMO SEEDS

HYBRID SEEDS WITH VALUE ADDITION

HYBRID SEEDS

SYNTHETICS

IMPROVED VARIETIES

MASS SELECTION

EVOLUTION OF SEED INDUSTRY FARMERS OWN SOURCE PRIVATE SECTOR PUBLIC SECTOR GLOBAL PLAYERS FUTURE TREND OF

ACQUISITIONS, MERGERS AND ALLIANCES

BIOTECH SEEDS

mid 1980s - 1990s

Seed industry boomed as a result of several Govt. initiatives

Foreign direct investment allowed and encouraged

Imports of improved varieties and breeding lines liberalized

Trade regulations liberalized

Current statusThough nascent, yetprivate sector accounts for 70% turnover in seed domestically and is internationally recognised

Due to varied agroclimatic conditions and natural resources, R&D hubs are being created. Almost 1/3 companies have a global technology/ financial partner

Private seed companies are spending 10-12% of their turnover in R&D

R&D budget of medium sized companies is growing @ 20% p.a.

1960s – mid 1980s

Minimal private sector partici-pation

R&D in public domain

Restrictions on germplasm exchange, foreign ownership, etc.

Evolution of the Indian seed industry

Decision MakingDecision Making

Changing NeedsChanging Needs

Quality Management Quality Management

PricingPricing

ForecastingForecasting

Proactive ResearchProactive Research

Timely AvailabilityTimely Availability

After Sales ServiceAfter Sales Service Complaint HandlingComplaint Handling

BURNING ISSUES BURNING ISSUES

SEED INDUSTRY- FUTURE

HIGH COST TECHNOLOGY AND INSTANT RESULT WILL DOMINATE THE SCENARIO.

VALUE ADDITION WILL BECOME PERMANENT FEATURE OF BUSINESS.

FOOD PROCESSING ORIENTED FARMING WILL BE ENCOURAGED.

SEED INDUSTRY COMPANIES WITH CORE

COMPETENCIES AND PATENT RIGHTS WILL SURVIVE.

DISTRIBUTION CHANNELS -REVERSED.

INPUTS SUPPLY AT FARMERS’ DOORSTEPS.

SEED INDUSTRY INCREASING SRR. FAST HYBRIDIZATION . MORE GMO CROPS. HYBRIDS MUST BE DISEASE

RESISTANT BESIDE OTHER VALUE ADDITION.

AWARENESS AMONG FARMERS INCREASING.

FOCUS ISSUES OF FUTURE QUANTITY vs. QUALITY VOLUME vs. VALUE GMO vs. NON GMO SUBSISTENCE vs.

COMMERCIAL AGRICULTURE vs. INDUSTRY

IDEAL SEED COMPANY-FUTURISTIC CUSTOMER-CENTRED DYNAMIC ORGANIZATION INNOVATIVE & PROACTIVE RESEARCH AGGRESSIVE MARKETING

STRATEGIES EFFICIENT PRODUCTION AND

QUALITY MANAGEMENT ATTRACTIVE PACKAGING EXECUTION EXCELLENCE

SALES PROMOTION

ADVERTISING/PUBLICITY MEDIA-PRINT,ELECTRONIC, TV, RADIO BANNERS/POSTERS/ WALL PAINTINGS,

JEEP CAMPAIGNING/ROADSHOWS SALES PROMOTION SCHEMES-, CASH

INCENTIVES, DISCOUNTS, GIFTS, TOUR PACKAGES

COMMUNICATION

RETAILER’S MEET

FIELD DAY

PRODUCT TRIAL

PRODUCTSELECTION

SEED INDUSTRY