Trends in Group Travel: Spring 2015 Edition

13

Transcript of Trends in Group Travel: Spring 2015 Edition

Introduction At Travefy our mission is to bring people joy in the way they plan, experience, and remember their trips together. Beyond our travel planning tools we constantly seek out user insights and broader travel trends to help guide innovation to meet the needs of current and future Travefy users. While much of this feedback and insight loop is qualitative, we also look for and analyze industry and internal data. As data lovers ourselves, we wanted to share this rich – and sanitized – report with the broader travel community. From a sample of over 97,000 Travefy users and data on both places visited and trip costs, the insights are fascinating. We’ve also taken a deeper look at the bachelor and bachelorette party segment. Some findings are unsurprising – like the fact that 18% of bachelorette parties and 20% of bachelor parties travelled to Las Vegas or that New York City is the top visited city. Others exhibit an innate user bias, like the fact that 60% of all user added places are in the U.S. (Travefy is a U.S. based company). Other findings, however, are downright captivating. For instance, we’ve uncovered the average Travefy bachelorette party cost (not including flight) is $244 per person. All taken together, we’ve found this deep dive interesting and hope you do too! Safe travels, The Travefy Team

WHAT IS TRAVEFY? Travefy is the easiest online and mobile group travel planner! Through Travefy, groups can plan together and pay together with the ability to collaborate on trip details, build a rich itinerary, and collect shared expenses so no one is stuck with the bill. Travefy is free to consumers at Travefy.com with integrated white-label Pro versions available for travel agents, websites, and brands. Travefy has been featured in Fast Company, U.S. News and World Report, Network World, Entrepreneur, Tnooz and Skift among other publications and has won numerous awards.  

97,606 Individuals

Who have collectively curated 86,946 unique trips with an average (arithmetic mean) trip length of 6 days, and a median trip length of 4 days.

7,107 Group Trips

As defined by any trip with 2 or more engaged users with average (arithmetic mean) trip size of 5 and a median trip size of 3.

28,771 Trip Ideas Added

Including places added to all 50 states and over 537 unique cities, towns, and villages across the globe

Note: For all rankings of the frequency of trip ideas added, data related to Nebraska and Nebraska based cities have been removed for quality assurance purposes to account for auto-generated / sponsored trips.

Demographics Data used in this report comes from sanitized sample data collected on Travefy between January 2013 and March 2015. The sample includes…

From over 85,000 trips, and tens of thousands of places added, below are the top destinations added to trips…

United States United Kingdom France Italy Spain Other

Top Destinations

1. New York City (8%)

2. Las Vegas (4%)

3. Paris (3%)

4. San Francisco (3%)

5. New Orleans (2%)

6. London (2%)

7. Washington, DC (2%)

8. Chicago (2%)

9. Los Angeles (2%)

10. San Diego (1%)

Top U.S. States & Territories Top Global Cities

1. California (17%)

2. New York (15%)

3. Florida (10%)

4. Nevada (7%)

5. Texas (5%)

6. Louisiana (4%)

7. Illinois (4%)

8. Washington, DC (4%)

9. Hawaii (3%)

10. Tennessee (3%)

60.3% 5.0% 3.5% 2.5% 2.4%

26.2%

Top Countries

Favorite Places The Northeast

Top Sites & Destinations

1. Times Square New York, NY

2. Central Park New York, NY

3. Statue of Liberty New York, NY

4. Empire State Building New York, NY

5. Chinatown New York, NY

Most Frequented Restaurants & Places to Eat

What’s the top non-NYC destination? Independence Hall in Philadelphia, PA

1. Sofia’s of Little Italy New York, NY

2. Chelsea Market New York, NY

3. Carnegie Deli New York, NY

4. Shake Shack New York, NY

5. Serendipity 3 New York, NY

Favorite Places The Southeast

Top Sites & Destinations

1. Walt Disney World Lake Buena Vista, FL

2. Universal Studios Orlando, FL

3. World of Coca-Cola Atlanta, GA

4. Bourbon Street New Orleans, LA

5. SeaWorld Orlando, FL

Most Frequented Restaurants & Places to Eat

1. Café Du Monde New Orleans, LA

2. Margaritaville Panama City, FL

3. Universal City Walk Orlando, FL

4. Commander’s Palace New Orleans, LA

5. The Court of Two Sisters New Orleans, LA

Favorite Places The Midwest

Top Sites & Destinations

1. Cloud Gate (“The Bean”) Chicago, IL

2. Navy Pier Chicago, IL

3. The Art Institute of Chicago Chicago, IL

4. John G. Shedd Aquarium Chicago, IL

5. Millennium Park Chicago, IL

Most Frequented Restaurants & Places to Eat

1. Portillo’s Hot Dogs Chicago, IL

2. Giordano’s Chicago, IL

3. Girl & The Goat Chicago, IL

4. House of Blues Chicago, IL

5. Oklahoma Joe’s BBQ Kansas City, KS

What’s the top non-Chicago destination? Mount Rushmore in Keystone, South Dakota

Favorite Places The Southwest

Top Sites & Destinations

1. South Padre Island Beach South Padre Island, TX

2. Old Town Albuquerque, NM

3. The Alamo San Antonio, TX

4. Grand Canyon National Park Williams, AZ

5. Medieval Times Dallas, TX

Most Frequented Restaurants & Places to Eat

1. Franklin Barbeque Austin, TX

2. The Oasis on Lake Travis Austin, TX

3. Magnolia Café South Austin, TX

4. Lambert’s Downtown BBQ Austin, TX

5. Uchi Austin, TX

Favorite Places The West

Top Sites & Destinations

1. Universal Studios Hollywood Universal City, CA

2. Disneyland Anaheim, CA

3. Golden Gate Bridge San Francisco, CA

4. Hollywood Walk of Fame Hollywood, CA

5. Alcatraz San Francisco, CA

Most Frequented Restaurants & Places to Eat

1. Jaleo Las Vegas, NV

2. Pizza Rock Las Vegas, NV

3. Wicked Spoon Las Vegas, NV

4. Café Bellagio Las Vegas, NV

5. House of Blues Las Vegas, NV

Favorite Places International

Top Sites & Destinations

1. Louvre Museum Paris, France

2. Eiffel Tower Paris, France

3. British Museum London, England

4. Notre Dame Cathedral Paris, France

5. Westminster Abbey London, England

Most Frequented Restaurants & Places to Eat

1. Old Jameson Distillery Dublin, Ireland

2. Chocolateria San Gines Madrid, Spain

3. Lauduree Paris, France

4. Mango Deck Restaurant Cabo San Lucas, Mexico

5. Thai Lounge Cancun, Mexico

% Of Bachelorette Parties

1. Las Vegas, NV 18%

2. New York, NY 8% 3. New Orleans, LA 5% 4. Miami, FL 5% 5. San Diego, CA 4%

Bachelor & Bachelorette Parties From a sample of 1,000 bachelor and bachelorette parties clear trends have emerged…

DEEPER INSIGHTS:

Bachelorette Parties

Top Destinations

Average Trip Cost Per Person* $244

* Average trip costs typically does not include airfare. Typical costs include shared housing and group expenditures like shared meals and tickets for activities. The above average represents the median trip cost. The arithmetic mean across trips is $199.82.

% Of Bachelor Parties

1. Las Vegas, NV 21%

2. New Orleans, LA 7% 3. Miami, FL 6% 4. New York, NY 4% 5. Nashville, TN 4%

Bachelor & Bachelorette Parties From a sample of 1,000 bachelor and bachelorette parties clear trends have emerged…

DEEPER INSIGHTS:

Bachelor Parties

Top Destinations

Average Trip Cost Per Person* $208

* Average trip costs typically does not include airfare. Typical costs include shared housing and group expenditures like shared meals and tickets for activities. The above average represents the median trip cost. The arithmetic mean across trips is $201.95.