Trends in Banking(part i)

Trends in BankingPart I

HDFC ‘s M-banking Traffic

HDFC Bank has seen more than “9 Fold growth” in Mobile Banking Transaction in Jan

2015 compared to Jan 2014

HDFC Bank recorded 1.49 Million

Transactions in Jan 2015 compared to 0.29

Million in Jan 2014

HDFC

The Bank is also launching a Mobile Banking Application that will be available on the “Apple Watch” to be launched in India in July end of 2015.HDFC is probably the 4th lender in the world to have such an app & the 1st Indian Bank to have it app on the Apple Watch. Currently 10 Txns are allowed on Watch

HDFC

Mobile Banking will overtake Internet Transactions by 2016.As of now, HDFC offers around 80 type of transactions on Mobile Banking platform & 175 on Internet BankingFY 15-63% Txns(Digital)FY 14-55% Txns(Digital)FY 13-44% Txns(Digital

Can

ara Bank

The Bank saw one of the biggest jumps in Mobile Banking Txns compared to Jan 2014.The value of its Mobile Banking Txns rose to Rs.883.47 Crores in Jan 2015 compared to Rs.7 Crores in Jan 2015

HDFC/Canara Bank’s success at Mobile Banking

SBI eyeing Top Spot in Value termsThe country’s largest Bank, State Bank of

India hopes to pip HDFC Bank to become the largest Mobile Banking player in value terms

At present even as SBI has the highest volume of Txns on M-Banking platform but in value

terms SBI remains at the 3rd position

SBI will soon launch ‘Corporate Internet Banking’ on Mobile

Platform & as soon as this happens SBI will catch up the numbers to the

top spot-says “Arundhati Bhattacharya”

According to RBI data;Bank Month Value(Cr)

HDFC April 2015

5,686.5

SBI April 2015

1,710

Total Txn in Mobile Banking sector =Rs.18,869 Crores

At present SBI is getting the retail segment on to the Mobile Platform. The moment

Corporate Internet Banking starts happening on mobile, the number in terms of Txns & Value will go up exponentially

After SBI has tied-up with big e-commerce players such as Amazon, Snapdeal,PayPal,MakeMyTrip,it will

shortly open a separate digital vertical to spur its business through the online

medium

Upto 30% of e-commerce Txns worldwide are now happening on Mobile devices. The degree to which online embrace mobile technology vastly differs across different markets.•Asian Shoppers conduct almost half of their online purchases on mobile devices •Consumers from the USA & other Western Markets use a mobile device in roughly 1 out of 4 online txns

Asians are the ‘Most Avid

Mobile Shoppers’

SBI’s over-the-top Strategy to go Digital

SBI RewardzIndia’s most rewarding enterprise-wide

Loyalty Program

Areas where SBI has targeted for Reward Points

Debit CardsInternet Banking Mobile Banking

Personal Banking

Loans

DEMAT Account

Rural Banking

SME Accounts

Debit Cards

oYou earn 1 Reward Point for every Rs.200 spent with your State Bank Debit Card

o Also, there is a large Max Get More network partner brands where State Bank Rewardz members earn EXTRA Reward Points for swiping their State Bank Debit Cards

DEMAT Accounts

Txn type Reward Points

Opening of Paid Account 125

1ST Trade 125

For every INR 500/- brokerage earned by SSL (points will be calculated in multiples of INR 500/- brokerage earned by SSL)

100

Internet BankingYou earn Reward Points on various Financial and

Non-financial Internet banking transactions on your computer as well as on State Bank anywhere App


Registration + First Transaction Via State Bank Anywhere App(First transaction within a month from activation date with minimum

transaction value of INR 75/-)

125

Registration + First financial transaction\(First transaction within a month from activation date with minimum

transaction value of INR 75/-)

125

First 15 financial transactions within 6 months of activation 8/txn

All financial transactions post 6 months of activation or completion of 1st 15 transactions, whichever is earlier

3/txn

First 10 Non Financial transactions within 6 months of activation 8/txn


Registration + First Financial Transaction (Minimum Transaction of INR 75 within 1 month of

registration)

200

Bill payments (SBI Life, SBI Card) 2/Transaction

Other Bills payments 1/Transaction

First third party transfer on NEFT/IMPS (Minimum Transaction of INR 5,000)

30

Subsequent third party transfers on NEFT/IMPS (Up to 10 Transactions; with Minimum Transaction Value INR 1,000)

3/Transaction

5 or more third party transfers on NEFT/IMPS during a quarter (Minimum Transaction of INR 1,000)

20

3 or more third party transfers on NEFT/IMPS during a month (Minimum Transaction of INR 1,000)

15

Mobile Banking


Savings Account/Salary Account/NRI Account

Online account opening with KYCs & min balance of INR 1,000 160

Account opening with all KYCs & min balance of INR 2,000 (SB and CSP)

100

First transaction through Demat account 100

No cheque book request in a year 20

Loading of Family NRI Card through INB 20/ INR 1,000

Contact details update up to once in a year (SB, CSP and NRI) 20

Pehla Kadam/Pehli Udaan Account opening, with all KYCs & min balance of INR 1000

100

Account opening with INB & MB and with min balance stipulation (INR 1,000 for online account opening and INR 2,000 for account opening through Branch)

100

SI for 12 months in the PPF account (Points will be rewarded after completion of last installment)

100

Personal Banking

Loans(Both Domestic & NRI)


Auto loan EMI repayment within monthly due date 2/ month/ INR 1,000

Education loan EMI repayment within monthly due date 2/ month/ INR 1,000

Personal loan EMI repayment within monthly due date 2/ month/ INR 1,000

Home Loan Timely repayment of EMI via Standing Instruction from SBI Account (Excluding Staff & Max Gain Accounts)

30

Home Loan Timely repayment of EMI by all other Customers (Excluding Staff & Max Gain)

15

You earn Reward Points on repayment of Home Loan, Auto Loan, Personal Loan and Education loan

Rural Banking


Applicable to KCC/ACC Accounts

Routing the proceeds of crop to KCC a/c (at least 3 credits in a year. Credit amount should be minimum 10% of outstanding) 150

Activation of State Bank Kisan Card(on RuPay platform) 75

(i) If the KCC/ACC account is renewed within 12 months from the date of disbursement/renewal

350

(ii) If the KCC/ACC account is renewed within 24 months from the date of disbursement/renewal

250

(iii) If the KCC/ACC account is renewed after 24 months from the date of disbursement/renewal

150

No overdue Agri Term Loan accounts within the Financial Year from April to March (Applicable to Agri Term Loans)

250

Get rewarded on Rural Banking Transactions from KCC accounts to Agri

Term Loans

SME Accounts


SME Current Account with QAB - INR 10,000/- 120

SME Current Account with QAB - INR 20,000/- 150

SME Current Account with QAB - INR 1,00,000/- 750

SME Current Account with QAB - INR 5,00,000/- 3000

Activation of SME Insta Deposit Card 20

Activation of SME Business Debit Card 20

First Transaction through CINB Saral 20

First Transaction on Insta Card or BDC Card 20

Activation of dormant proprietorship current account 20

SBI again hit the news-SBI’s Group Share in Debit

Card Payments touches 25% in FY 15

Riding on the Booming e-

commerce space & increasing adoption of non-cash txns, the combined share of

SBI & its five associate banks in the Debit Card space has touched 25% in

FY 15

E-Commerce/POS txns

Debit Card spends at POS & e-commerce

txns of the State Bank Group crossed Rs.30,000

Crores in FY 15 (increase of 38.8% of

Total debit Card spends)

Promotion of Channels

SBI has been actively promoting Debit Card

usage by running various promotional

& Cashback campaigns.SBI

Rewardz(enterprise Loyalty

Program is an example).In terms of the number of M-Banking txns, SBI continues to be a

market leader with a 46% share

Total Debit Card Issued

State Bank of Bikaner & Jaipur, State Bank of Hyderabad, State Bank of Travancore

& State Bank of Mysore form the SBI Group. As of March 2015,SBI Group has issued over 20.59

Crore Debit Cards(highest in the country)

SBIAchievements

Anup George RebelloAsst.Manager

The Catholic Syrian Bank Ltd

Trends in Banking(part i)

Data & Analytics

Transcript of Trends in Banking(part i)