Trends and Specific Strategies to ... - Ragan Communications€¦ · 2. Utilize Omni-Channel...
Transcript of Trends and Specific Strategies to ... - Ragan Communications€¦ · 2. Utilize Omni-Channel...
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Trends and Specific Strategies to Engage the
Modern Workforce (including Mobile)
9.14.18
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Agenda Who is RMG Internal Communications: What’s at stake? What’s Aspirational? Critical industry trends / priorities: Source – RMG/Ragan Survey Top 5 obstacles / 5 solutions companies employ to overcome
challenges Detail “dive” on mobile role in addressing issues Strategies to address dispersed work-forces Tactics to gain Executive Buy-in Q & A
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Who is RMG Global leader in Internal Communications 50+ / 100 of Fortune 100 are RMG customers Services
• Consulting• Software / Systems• Mobile App• Omni-channel focus• Creative Services / Content
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What’s the potential: Benefits of Company’s with Engaged Employees
Data Sources1 Harvard Business Review2 Hay Group
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Gallup global study, 2016 1Safety Incidents 1
48% Fewer
Productivity 1
22% Higher
Revenue Growth 2
2.5X
Turnover 1
65% Lower
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Profile: Survey on Internal Communications Today…. Share results Trends, directions and priorities of Internal Communications 258 FULL respondents Company size – larger companies
o 67% over 1,000 employees• 38% (of 67%) over 5,000 employees• 25% (of 67%) over 10,000 employees
Industry Cross SectionName % Name % Name % Name %
Health Care, Pharma 18% Government 9% Financial Services 14% Education 9%
Business Services 6% Energy / Utilities 5% Manufacturing 5% Media & Entertainment 2%
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Current + Future TotalIncrease employee engagement 97.68% 2.33% 6 258Measure IC's performance with key metrics 89.53% 10.47% 27 258Promote two-way feedback with employees 87.60% 12.40% 32 258Prioritize messages to reduce information overload 86.04% 13.95% 36 258Improve IC's ability to send targeted messages 78.30% 21.71% 56 258Improve IC's ability to “push” content to mobile devices 76.35% 23.64% 61 258Improve timeliness of employee receipt and actions taken 75.58% 24.42% 63 258Launch a new communication channel 72.10% 27.91% 72 258
2580Skipped
Q2a. For each of the following statements please select if it is a current + future goal or not applicable.
N/A
Answered
123
Total Respondents
The State of Internal Communications
Q1. How satisfied are you with the internal communications in your company?
Answer ChoicesResponsesTop 2 Box
Extremely satisfied5.43%1446.13%
Satisfied40.70%105
Neither satisfied nor dissatisfied19.38%50
Dissatisfied28.29%73
Extremely dissatisfied6.20%16
Answered258
Skipped0
Q2. For each of the following statements please select if it is a current goal, future goal or not applicable.
Current GoalFuture GoalN/ATotal
Promote two-way feedback with employees56.59%14631.01%8012.40%32258
Measure internal communications' performance with key metrics54.26%14035.27%9110.47%27258
Increase employee engagement89.15%2308.53%222.33%6258
Improve timeliness of employee receipt and actions taken51.55%13324.03%6224.42%63258
Improve internal communications’ ability to send targeted messages45.35%11732.95%8521.71%56258
Improve internal communications' ability to “push” content to mobile devices25.19%6551.16%13223.64%61258
Prioritize messages to reduce information overload68.60%17717.44%4513.95%36258
Launch a new communication channel31.01%8041.09%10627.91%72258
Answered258
Skipped0
Q3. What are the biggest challenges facing your internal communications department? Please select all that apply.
Answer ChoicesResponses
Choosing the right channel22.09%57
Proving the value of internal communications37.21%96
Communicating only the most relevant information32.95%85
Employees acting on important information in a timely manner31.40%81
Budget restrictions41.09%106
Having consistent messaging26.74%69
Timely approval27.13%70
Launching new initiatives22.87%59
Lack of employee engagement46.90%121
Not enough staff53.49%138
Email overload56.20%145
Lack of support from senior leadership29.07%75
Other (please specify)12.79%33
Answered258
Skipped0
Q4. Which of the following channels does your internal communications department currently use? Please select all that apply.
Answer ChoicesResponses
Digital signage48.45%125
Email98.45%254
Electronic publications56.59%146
Internal social networking tools31.40%81
Intranet79.84%206
“Pushed” content to desktop (i.e., desktop alerts)12.40%32
Video61.24%158
Social media39.53%102
Print publications32.95%85
Text/SMS messaging12.79%33
Mobile application13.18%34
Company/team meetings87.60%226
Other (please specify)6.59%17
Answered258
Skipped0
Q5. How frequently does your internal communications department update or push content through the following channels?
DailyWeeklyMonthlyQuarterlyLess than quarterly/neverTotalWeighted Average
Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19
Email33.86%8648.82%12412.99%331.57%42.76%72541.91
Electronic publications11.64%1745.89%6727.40%4010.27%154.79%71462.51
Internal social networking tools44.44%3629.63%2414.81%122.47%28.64%7812.01
Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76
“Pushed” content to desktop (i.e., desktop alerts)9.38%318.75%621.88%715.63%534.38%11323.47
Video2.53%422.78%3644.94%7122.78%366.96%111583.09
Social media54.90%5637.25%381.96%20.00%05.88%61021.65
Print publications0.00%00.00%00.00%00.00%00.00%000
Text/SMS messaging12.12%421.21%733.33%116.06%227.27%9333.15
Mobile application41.18%1438.24%138.82%32.94%18.82%3342
Company/team meetings0.00%00.00%00.00%00.00%00.00%000
[Insert text from Other]0.00%00.00%00.00%00.00%00.00%000
Answered257
Skipped1
Answer ChoicesResponses
Yes13.18%34
No76.36%197
Unsure10.47%27
Answered258
Skipped0
6/7 Interesting Discrepancy
Q7. How important is it to be able to push content from a single source to multiple devices including desktops, mobile or digital signage?
Answer ChoicesResponsesTop 2 Box
Extremely important22.48%5865.12%
Important42.64%110
Neither important nor unimportant28.68%74
Unimportant6.20%16
Extremely unimportant0.00%0
Answered258
Skipped0
Q8. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach groups of employees?
Answer ChoicesResponses
Yes39.53%102
No51.55%133
Unsure8.91%23
Answered258
8/9 Interesting Discrepancy Skipped0
Q9. How important is it to personalize content to effectively reach groups of employees?
Answer ChoicesResponsesTop 2 Box
Extremely important35.66%9282.95%
Important47.29%122
Neither important nor unimportant13.57%35
Unimportant3.49%9
Extremely unimportant0.00%0
Answered258
Skipped0
Q10. Which of the following channels does your internal communications department generate personalized content for? Please select all that apply.
Answer ChoicesResponses
Digital signage17.65%18
Email83.33%85
Electronic publications21.57%22
Internal social networking tools15.69%16
Intranet37.25%38
“Pushed” content to desktop (i.e., desktop alerts)6.86%7
Video17.65%18
Social media13.73%14
Print publications0.00%0
Text/SMS messaging9.80%10
Mobile application8.82%9
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.90%5
Answered102
Skipped156
Q11. Does your internal communications department currently have the ability to measure effectiveness across channels?
Answer ChoicesResponses
Yes26.74%69
No62.40%161
Unsure10.85%28
Answered258
11/12 MOST Interesting Discrepancy Skipped0
Q12. How important is it to measure the effectiveness of internal communications across channels?
Answer ChoicesResponsesTop 2 Box
Extremely important48.06%12493.41%
Important45.35%117
Neither important nor unimportant4.26%11
Unimportant1.94%5
Extremely unimportant0.39%1
Answered258
Skipped0
Q13. Which of the following channels does your internal communications department measure?
Answer ChoicesResponses
Digital signage5.80%4
Email75.36%52
Electronic publications44.93%31
Internal social networking tools20.29%14
Intranet63.77%44
“Pushed” content to desktop (i.e., desktop alerts)4.35%3
Video40.58%28
Social media30.43%21
Print publications0.00%0
Text/SMS messaging10.14%7
Mobile application1.45%1
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.35%3
Answered69
Skipped189
Q14. Thinking about mobile applications, what are the biggest concerns or challenges facing your internal communications department? Select all that apply.
Answer ChoicesResponses
Access to personal phones/devices39.53%102
Security43.80%113
IT support55.43%143
Hourly employees/labor laws30.62%79
Adoption and roll-out48.45%125
Productivity loss8.53%22
Proprietary information/sharing27.52%71
Cost48.06%124
Executive support/buy-in32.56%84
Integration with other company platforms44.19%114
Other (please specify)8.14%21
Answered258
Skipped0
Q15. Which of the following best describes the annual budget for your internal communications department?
Answer ChoicesResponses
< $10,00033.72%87
$10,001 - $50,00022.48%58
$50,001 - $100,00014.34%37
$100,001 - $250,00012.40%32
$250,001 - $500,00011.24%29
$500,001 - $750,0002.33%6
$750,001 - $1,000,0000.39%1
$1,000,000+3.10%8
Answered258
Skipped0
Q16. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?
Answer ChoicesResponses
Hire incremental staff34.50%89
Purchase software to help track internal communications metrics13.57%35
Invest in a mobile solution12.02%31
Invest in social media0.78%2
Invest in new communication channels18.60%48
Purchase software to automate communication6.20%16
Hire a PR firm1.16%3
Invest in team training6.98%18
Other (please specify)6.20%16
Answered258
Skipped0
Q17. Which of the following industries best describes your organization?
Answer ChoicesResponses
Agriculture & Mining0.78%2
Business Services6.20%16
Computers & Electronics1.16%3
Consumer Services1.94%5
Education8.91%23
Energy & Utilities5.04%13
Financial Services13.95%36
Government8.91%23
Healthcare, Pharmaceuticals, & Biotech18.22%47
Hospitality1.55%4
Manufacturing5.04%13
Media & Entertainment2.33%6
Non-Profit7.36%19
Real Estate & Construction0.78%2
Retail1.94%5
Software & Internet1.55%4
Telecommunications0.39%1
Transportation & Storage1.94%5
Travel, Recreation & Leisure1.55%4
Wholesale & Distribution1.55%4
Other (please specify)8.91%23
Answered258
Skipped0
Q18. How many full-time, contract, and freelance employees does your organization employ?
Answer ChoicesResponses
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TotalImprove IC's ability to “push” content to mobile devices 51.16% 132 258Launch a new communication channel 41.09% 106 258Measure IC's performance with key metrics 35.27% 91 258Improve IC's ability to send targeted messages 32.95% 85 258Promote two-way feedback with employees 31.01% 80 258Improve timeliness of employee receipt and actions taken 24.03% 62 258Prioritize messages to reduce information overload 17.44% 45 258Increase employee engagement 8.53% 22 258
2580
Q2b. For each of the following statements please select if it is a future goal or not applicable.
AnsweredSkipped
Future Goal
Total Respondents
The State of Internal Communications
Q1. How satisfied are you with the internal communications in your company?
Answer ChoicesResponsesTop 2 Box
Extremely satisfied5.43%1446.13%
Satisfied40.70%105
Neither satisfied nor dissatisfied19.38%50
Dissatisfied28.29%73
Extremely dissatisfied6.20%16
Answered258
Skipped0
Q2. For each of the following statements please select if it is a current goal, future goal or not applicable.
Current GoalFuture GoalN/ATotal
Promote two-way feedback with employees56.59%14631.01%8012.40%32258
Measure internal communications' performance with key metrics54.26%14035.27%9110.47%27258
Increase employee engagement89.15%2308.53%222.33%6258
Improve timeliness of employee receipt and actions taken51.55%13324.03%6224.42%63258
Improve internal communications’ ability to send targeted messages45.35%11732.95%8521.71%56258
Improve internal communications' ability to “push” content to mobile devices25.19%6551.16%13223.64%61258
Prioritize messages to reduce information overload68.60%17717.44%4513.95%36258
Launch a new communication channel31.01%8041.09%10627.91%72258
Answered258
Skipped0
Q3. What are the biggest challenges facing your internal communications department? Please select all that apply.
Answer ChoicesResponses
Choosing the right channel22.09%57
Proving the value of internal communications37.21%96
Communicating only the most relevant information32.95%85
Employees acting on important information in a timely manner31.40%81
Budget restrictions41.09%106
Having consistent messaging26.74%69
Timely approval27.13%70
Launching new initiatives22.87%59
Lack of employee engagement46.90%121
Not enough staff53.49%138
Email overload56.20%145
Lack of support from senior leadership29.07%75
Other (please specify)12.79%33
Answered258
Skipped0
Q4. Which of the following channels does your internal communications department currently use? Please select all that apply.
Answer ChoicesResponses
Digital signage48.45%125
Email98.45%254
Electronic publications56.59%146
Internal social networking tools31.40%81
Intranet79.84%206
“Pushed” content to desktop (i.e., desktop alerts)12.40%32
Video61.24%158
Social media39.53%102
Print publications32.95%85
Text/SMS messaging12.79%33
Mobile application13.18%34
Company/team meetings87.60%226
Other (please specify)6.59%17
Answered258
Skipped0
Q5. How frequently does your internal communications department update or push content through the following channels?
DailyWeeklyMonthlyQuarterlyLess than quarterly/neverTotalWeighted Average
Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19
Email33.86%8648.82%12412.99%331.57%42.76%72541.91
Electronic publications11.64%1745.89%6727.40%4010.27%154.79%71462.51
Internal social networking tools44.44%3629.63%2414.81%122.47%28.64%7812.01
Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76
“Pushed” content to desktop (i.e., desktop alerts)9.38%318.75%621.88%715.63%534.38%11323.47
Video2.53%422.78%3644.94%7122.78%366.96%111583.09
Social media54.90%5637.25%381.96%20.00%05.88%61021.65
Print publications0.00%00.00%00.00%00.00%00.00%000
Text/SMS messaging12.12%421.21%733.33%116.06%227.27%9333.15
Mobile application41.18%1438.24%138.82%32.94%18.82%3342
Company/team meetings0.00%00.00%00.00%00.00%00.00%000
[Insert text from Other]0.00%00.00%00.00%00.00%00.00%000
Answered257
Skipped1
Answer ChoicesResponses
Yes13.18%34
No76.36%197
Unsure10.47%27
Answered258
Skipped0
6/7 Interesting Discrepancy
Q7. How important is it to be able to push content from a single source to multiple devices including desktops, mobile or digital signage?
Answer ChoicesResponsesTop 2 Box
Extremely important22.48%5865.12%
Important42.64%110
Neither important nor unimportant28.68%74
Unimportant6.20%16
Extremely unimportant0.00%0
Answered258
Skipped0
Q8. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach groups of employees?
Answer ChoicesResponses
Yes39.53%102
No51.55%133
Unsure8.91%23
Answered258
8/9 Interesting Discrepancy Skipped0
Q9. How important is it to personalize content to effectively reach groups of employees?
Answer ChoicesResponsesTop 2 Box
Extremely important35.66%9282.95%
Important47.29%122
Neither important nor unimportant13.57%35
Unimportant3.49%9
Extremely unimportant0.00%0
Answered258
Skipped0
Q10. Which of the following channels does your internal communications department generate personalized content for? Please select all that apply.
Answer ChoicesResponses
Digital signage17.65%18
Email83.33%85
Electronic publications21.57%22
Internal social networking tools15.69%16
Intranet37.25%38
“Pushed” content to desktop (i.e., desktop alerts)6.86%7
Video17.65%18
Social media13.73%14
Print publications0.00%0
Text/SMS messaging9.80%10
Mobile application8.82%9
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.90%5
Answered102
Skipped156
Q11. Does your internal communications department currently have the ability to measure effectiveness across channels?
Answer ChoicesResponses
Yes26.74%69
No62.40%161
Unsure10.85%28
Answered258
11/12 MOST Interesting Discrepancy Skipped0
Q12. How important is it to measure the effectiveness of internal communications across channels?
Answer ChoicesResponsesTop 2 Box
Extremely important48.06%12493.41%
Important45.35%117
Neither important nor unimportant4.26%11
Unimportant1.94%5
Extremely unimportant0.39%1
Answered258
Skipped0
Q13. Which of the following channels does your internal communications department measure?
Answer ChoicesResponses
Digital signage5.80%4
Email75.36%52
Electronic publications44.93%31
Internal social networking tools20.29%14
Intranet63.77%44
“Pushed” content to desktop (i.e., desktop alerts)4.35%3
Video40.58%28
Social media30.43%21
Print publications0.00%0
Text/SMS messaging10.14%7
Mobile application1.45%1
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.35%3
Answered69
Skipped189
Q14. Thinking about mobile applications, what are the biggest concerns or challenges facing your internal communications department? Select all that apply.
Answer ChoicesResponses
Access to personal phones/devices39.53%102
Security43.80%113
IT support55.43%143
Hourly employees/labor laws30.62%79
Adoption and roll-out48.45%125
Productivity loss8.53%22
Proprietary information/sharing27.52%71
Cost48.06%124
Executive support/buy-in32.56%84
Integration with other company platforms44.19%114
Other (please specify)8.14%21
Answered258
Skipped0
Q15. Which of the following best describes the annual budget for your internal communications department?
Answer ChoicesResponses
< $10,00033.72%87
$10,001 - $50,00022.48%58
$50,001 - $100,00014.34%37
$100,001 - $250,00012.40%32
$250,001 - $500,00011.24%29
$500,001 - $750,0002.33%6
$750,001 - $1,000,0000.39%1
$1,000,000+3.10%8
Answered258
Skipped0
Q16. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?
Answer ChoicesResponses
Hire incremental staff34.50%89
Purchase software to help track internal communications metrics13.57%35
Invest in a mobile solution12.02%31
Invest in social media0.78%2
Invest in new communication channels18.60%48
Purchase software to automate communication6.20%16
Hire a PR firm1.16%3
Invest in team training6.98%18
Other (please specify)6.20%16
Answered258
Skipped0
Q17. Which of the following industries best describes your organization?
Answer ChoicesResponses
Agriculture & Mining0.78%2
Business Services6.20%16
Computers & Electronics1.16%3
Consumer Services1.94%5
Education8.91%23
Energy & Utilities5.04%13
Financial Services13.95%36
Government8.91%23
Healthcare, Pharmaceuticals, & Biotech18.22%47
Hospitality1.55%4
Manufacturing5.04%13
Media & Entertainment2.33%6
Non-Profit7.36%19
Real Estate & Construction0.78%2
Retail1.94%5
Software & Internet1.55%4
Telecommunications0.39%1
Transportation & Storage1.94%5
Travel, Recreation & Leisure1.55%4
Wholesale & Distribution1.55%4
Other (please specify)8.91%23
Answered258
Skipped0
Q18. How many full-time, contract, and freelance employees does your organization employ?
Answer ChoicesResponses
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Answer ChoicesEmail overload 56.20% 145Not enough staff 53.49% 138Lack of employee engagement 46.90% 121Budget restrictions 41.09% 106Proving the value of internal communications 37.21% 96Communicating only the most relevant information 32.95% 85Employees acting on important information in a timely manner 31.40% 81Lack of support from senior leadership 29.07% 75Timely approval 27.13% 70Having consistent messaging 26.74% 69Launching new initiatives 22.87% 59Choosing the right channel 22.09% 57Other (please specify) 12.79% 33
Answered 258Skipped 0
Responses
Q3. What are the biggest challenges facing your internal communications department? Please select all that
apply.
1
23
45
Total Respondents
The State of Internal Communications
Q1. How satisfied are you with the internal communications in your company?
Answer ChoicesResponsesTop 2 Box
Extremely satisfied5.43%1446.13%
Satisfied40.70%105
Neither satisfied nor dissatisfied19.38%50
Dissatisfied28.29%73
Extremely dissatisfied6.20%16
Answered258
Skipped0
Q2. For each of the following statements please select if it is a current goal, future goal or not applicable.
Current GoalFuture GoalN/ATotal
Promote two-way feedback with employees56.59%14631.01%8012.40%32258
Measure internal communications' performance with key metrics54.26%14035.27%9110.47%27258
Increase employee engagement89.15%2308.53%222.33%6258
Improve timeliness of employee receipt and actions taken51.55%13324.03%6224.42%63258
Improve internal communications’ ability to send targeted messages45.35%11732.95%8521.71%56258
Improve internal communications' ability to “push” content to mobile devices25.19%6551.16%13223.64%61258
Prioritize messages to reduce information overload68.60%17717.44%4513.95%36258
Launch a new communication channel31.01%8041.09%10627.91%72258
Answered258
Skipped0
Q3. What are the biggest challenges facing your internal communications department? Please select all that apply.
Answer ChoicesResponses
Email overload56.20%145
Not enough staff53.49%138
Lack of employee engagement46.90%121
Budget restrictions41.09%106
Proving the value of internal communications37.21%96
Communicating only the most relevant information32.95%85
Employees acting on important information in a timely manner31.40%81
Lack of support from senior leadership29.07%75
Timely approval27.13%70
Having consistent messaging26.74%69
Launching new initiatives22.87%59
Choosing the right channel22.09%57
Other (please specify)12.79%33
Answered258
Skipped0
Q4. Which of the following channels does your internal communications department currently use? Please select all that apply.
Answer ChoicesResponses
Digital signage48.45%125
Email98.45%254
Electronic publications56.59%146
Internal social networking tools31.40%81
Intranet79.84%206
“Pushed” content to desktop (i.e., desktop alerts)12.40%32
Video61.24%158
Social media39.53%102
Print publications32.95%85
Text/SMS messaging12.79%33
Mobile application13.18%34
Company/team meetings87.60%226
Other (please specify)6.59%17
Answered258
Skipped0
Q5. How frequently does your internal communications department update or push content through the following channels?
DailyWeeklyMonthlyQuarterlyLess than quarterly/neverTotalWeighted Average
Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19
Email33.86%8648.82%12412.99%331.57%42.76%72541.91
Electronic publications11.64%1745.89%6727.40%4010.27%154.79%71462.51
Internal social networking tools44.44%3629.63%2414.81%122.47%28.64%7812.01
Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76
“Pushed” content to desktop (i.e., desktop alerts)9.38%318.75%621.88%715.63%534.38%11323.47
Video2.53%422.78%3644.94%7122.78%366.96%111583.09
Social media54.90%5637.25%381.96%20.00%05.88%61021.65
Print publications0.00%00.00%00.00%00.00%00.00%000
Text/SMS messaging12.12%421.21%733.33%116.06%227.27%9333.15
Mobile application41.18%1438.24%138.82%32.94%18.82%3342
Company/team meetings0.00%00.00%00.00%00.00%00.00%000
[Insert text from Other]0.00%00.00%00.00%00.00%00.00%000
Answered257
Skipped1
Answer ChoicesResponses
Yes13.18%34
No76.36%197
Unsure10.47%27
Answered258
Skipped0
6/7 Interesting Discrepancy
Q7. How important is it to be able to push content from a single source to multiple devices including desktops, mobile or digital signage?
Answer ChoicesResponsesTop 2 Box
Extremely important22.48%5865.12%
Important42.64%110
Neither important nor unimportant28.68%74
Unimportant6.20%16
Extremely unimportant0.00%0
Answered258
Skipped0
Q8. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach groups of employees?
Answer ChoicesResponses
Yes39.53%102
No51.55%133
Unsure8.91%23
Answered258
8/9 Interesting Discrepancy Skipped0
Q9. How important is it to personalize content to effectively reach groups of employees?
Answer ChoicesResponsesTop 2 Box
Extremely important35.66%9282.95%
Important47.29%122
Neither important nor unimportant13.57%35
Unimportant3.49%9
Extremely unimportant0.00%0
Answered258
Skipped0
Q10. Which of the following channels does your internal communications department generate personalized content for? Please select all that apply.
Answer ChoicesResponses
Digital signage17.65%18
Email83.33%85
Electronic publications21.57%22
Internal social networking tools15.69%16
Intranet37.25%38
“Pushed” content to desktop (i.e., desktop alerts)6.86%7
Video17.65%18
Social media13.73%14
Print publications0.00%0
Text/SMS messaging9.80%10
Mobile application8.82%9
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.90%5
Answered102
Skipped156
Q11. Does your internal communications department currently have the ability to measure effectiveness across channels?
Answer ChoicesResponses
Yes26.74%69
No62.40%161
Unsure10.85%28
Answered258
11/12 MOST Interesting Discrepancy Skipped0
Q12. How important is it to measure the effectiveness of internal communications across channels?
Answer ChoicesResponsesTop 2 Box
Extremely important48.06%12493.41%
Important45.35%117
Neither important nor unimportant4.26%11
Unimportant1.94%5
Extremely unimportant0.39%1
Answered258
Skipped0
Q13. Which of the following channels does your internal communications department measure?
Answer ChoicesResponses
Digital signage5.80%4
Email75.36%52
Electronic publications44.93%31
Internal social networking tools20.29%14
Intranet63.77%44
“Pushed” content to desktop (i.e., desktop alerts)4.35%3
Video40.58%28
Social media30.43%21
Print publications0.00%0
Text/SMS messaging10.14%7
Mobile application1.45%1
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.35%3
Answered69
Skipped189
Q14. Thinking about mobile applications, what are the biggest concerns or challenges facing your internal communications department? Select all that apply.
Answer ChoicesResponses
Access to personal phones/devices39.53%102
Security43.80%113
IT support55.43%143
Hourly employees/labor laws30.62%79
Adoption and roll-out48.45%125
Productivity loss8.53%22
Proprietary information/sharing27.52%71
Cost48.06%124
Executive support/buy-in32.56%84
Integration with other company platforms44.19%114
Other (please specify)8.14%21
Answered258
Skipped0
Q15. Which of the following best describes the annual budget for your internal communications department?
Answer ChoicesResponses
< $10,00033.72%87
$10,001 - $50,00022.48%58
$50,001 - $100,00014.34%37
$100,001 - $250,00012.40%32
$250,001 - $500,00011.24%29
$500,001 - $750,0002.33%6
$750,001 - $1,000,0000.39%1
$1,000,000+3.10%8
Answered258
Skipped0
Q16. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?
Answer ChoicesResponses
Hire incremental staff34.50%89
Purchase software to help track internal communications metrics13.57%35
Invest in a mobile solution12.02%31
Invest in social media0.78%2
Invest in new communication channels18.60%48
Purchase software to automate communication6.20%16
Hire a PR firm1.16%3
Invest in team training6.98%18
Other (please specify)6.20%16
Answered258
Skipped0
Q17. Which of the following industries best describes your organization?
Answer ChoicesResponses
Agriculture & Mining0.78%2
Business Services6.20%16
Computers & Electronics1.16%3
Consumer Services1.94%5
Education8.91%23
Energy & Utilities5.04%13
Financial Services13.95%36
Government8.91%23
Healthcare, Pharmaceuticals, & Biotech18.22%47
Hospitality1.55%4
Manufacturing5.04%13
Media & Entertainment2.33%6
Non-Profit7.36%19
Real Estate & Construction0.78%2
Retail1.94%5
Software & Internet1.55%4
Telecommunications0.39%1
Transportation & Storage1.94%5
Travel, Recreation & Leisure1.55%4
Wholesale & Distribution1.55%4
Other (please specify)8.91%23
Answered258
Skipped0
Q18. How many full-time, contract, and freelance employees does your organization employ?
Answer ChoicesResponses
-
Answer Choices T Extremely important 22.48% 58Important 42.64% 110Neither important nor unimportant 28.68% 74Unimportant 6.20% 16Extremely unimportant 0.00% 0
Answered 258Skipped 0
Responses
Q6. How important is it to be able to push content from a single source to multiple devices including desktops,
mobile or digital signage?
65.12%
Answer ChoicesYes 13.18% 34No 76.36% 197Unsure 10.47% 27
Answered 258Skipped 0
Responses
Q7. Does your internal communications department have the ability to push content from a single source to employee’s desktops, mobile devices, and digital
displays?
86.83%
Juxtaposition #1
Total Respondents
The State of Internal Communications
Q1. How satisfied are you with the internal communications in your company?
Answer ChoicesResponsesTop 2 Box
Extremely satisfied5.43%1446.13%
Satisfied40.70%105
Neither satisfied nor dissatisfied19.38%50
Dissatisfied28.29%73
Extremely dissatisfied6.20%16
Answered258
Skipped0
Q2. For each of the following statements please select if it is a current goal, future goal or not applicable.
Current GoalFuture GoalN/ATotal
Promote two-way feedback with employees56.59%14631.01%8012.40%32258
Measure internal communications' performance with key metrics54.26%14035.27%9110.47%27258
Increase employee engagement89.15%2308.53%222.33%6258
Improve timeliness of employee receipt and actions taken51.55%13324.03%6224.42%63258
Improve internal communications’ ability to send targeted messages45.35%11732.95%8521.71%56258
Improve internal communications' ability to “push” content to mobile devices25.19%6551.16%13223.64%61258
Prioritize messages to reduce information overload68.60%17717.44%4513.95%36258
Launch a new communication channel31.01%8041.09%10627.91%72258
Answered258
Skipped0
Q3. What are the biggest challenges facing your internal communications department? Please select all that apply.
Answer ChoicesResponses
Email overload56.20%145
Not enough staff53.49%138
Lack of employee engagement46.90%121
Budget restrictions41.09%106
Proving the value of internal communications37.21%96
Communicating only the most relevant information32.95%85
Employees acting on important information in a timely manner31.40%81
Lack of support from senior leadership29.07%75
Timely approval27.13%70
Having consistent messaging26.74%69
Launching new initiatives22.87%59
Choosing the right channel22.09%57
Other (please specify)12.79%33
Answered258
Skipped0
Q4. Which of the following channels does your internal communications department currently use? Please select all that apply.
Answer ChoicesResponses
Digital signage48.45%125
Email98.45%254
Electronic publications56.59%146
Internal social networking tools31.40%81
Intranet79.84%206
“Pushed” content to desktop (i.e., desktop alerts)12.40%32
Video61.24%158
Social media39.53%102
Print publications32.95%85
Text/SMS messaging12.79%33
Mobile application13.18%34
Company/team meetings87.60%226
Other (please specify)6.59%17
Answered258
Skipped0
Q5. How frequently does your internal communications department update or push content through the following channels?
DailyWeeklyMonthlyQuarterlyLess than quarterly/neverTotalWeighted Average
Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19
Email33.86%8648.82%12412.99%331.57%42.76%72541.91
Electronic publications11.64%1745.89%6727.40%4010.27%154.79%71462.51
Internal social networking tools44.44%3629.63%2414.81%122.47%28.64%7812.01
Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76
“Pushed” content to desktop (i.e., desktop alerts)9.38%318.75%621.88%715.63%534.38%11323.47
Video2.53%422.78%3644.94%7122.78%366.96%111583.09
Social media54.90%5637.25%381.96%20.00%05.88%61021.65
Print publications0.00%00.00%00.00%00.00%00.00%000
Text/SMS messaging12.12%421.21%733.33%116.06%227.27%9333.15
Mobile application41.18%1438.24%138.82%32.94%18.82%3342
Company/team meetings0.00%00.00%00.00%00.00%00.00%000
[Insert text from Other]0.00%00.00%00.00%00.00%00.00%000
Answered257
Skipped1
Q7. Does your internal communications department have the ability to push content from a single source to employee’s desktops, mobile devices, and digital displays?
Answer ChoicesResponses
Yes13.18%34
No76.36%197
Unsure10.47%27
Answered258
Skipped0
6/7 Interesting Discrepancy
Q6. How important is it to be able to push content from a single source to multiple devices including desktops, mobile or digital signage?
Answer ChoicesResponsesTop 2 Box
Extremely important22.48%5865.12%65.12%
Important42.64%110
Neither important nor unimportant28.68%74
Unimportant6.20%16
Extremely unimportant0.00%0
Answered258
Skipped0
Q8. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach groups of employees?
Answer ChoicesResponses
Yes39.53%102
No51.55%133
Unsure8.91%23
Answered258
8/9 Interesting Discrepancy Skipped0
Q9. How important is it to personalize content to effectively reach groups of employees?
Answer ChoicesResponsesTop 2 Box
Extremely important35.66%9282.95%
Important47.29%122
Neither important nor unimportant13.57%35
Unimportant3.49%9
Extremely unimportant0.00%0
Answered258
Skipped0
Q10. Which of the following channels does your internal communications department generate personalized content for? Please select all that apply.
Answer ChoicesResponses
Digital signage17.65%18
Email83.33%85
Electronic publications21.57%22
Internal social networking tools15.69%16
Intranet37.25%38
“Pushed” content to desktop (i.e., desktop alerts)6.86%7
Video17.65%18
Social media13.73%14
Print publications0.00%0
Text/SMS messaging9.80%10
Mobile application8.82%9
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.90%5
Answered102
Skipped156
Q11. Does your internal communications department currently have the ability to measure effectiveness across channels?
Answer ChoicesResponses
Yes26.74%69
No62.40%161
Unsure10.85%28
Answered258
11/12 MOST Interesting Discrepancy Skipped0
Q12. How important is it to measure the effectiveness of internal communications across channels?
Answer ChoicesResponsesTop 2 Box
Extremely important48.06%12493.41%
Important45.35%117
Neither important nor unimportant4.26%11
Unimportant1.94%5
Extremely unimportant0.39%1
Answered258
Skipped0
Q13. Which of the following channels does your internal communications department measure?
Answer ChoicesResponses
Digital signage5.80%4
Email75.36%52
Electronic publications44.93%31
Internal social networking tools20.29%14
Intranet63.77%44
“Pushed” content to desktop (i.e., desktop alerts)4.35%3
Video40.58%28
Social media30.43%21
Print publications0.00%0
Text/SMS messaging10.14%7
Mobile application1.45%1
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.35%3
Answered69
Skipped189
Q14. Thinking about mobile applications, what are the biggest concerns or challenges facing your internal communications department? Select all that apply.
Answer ChoicesResponses
Access to personal phones/devices39.53%102
Security43.80%113
IT support55.43%143
Hourly employees/labor laws30.62%79
Adoption and roll-out48.45%125
Productivity loss8.53%22
Proprietary information/sharing27.52%71
Cost48.06%124
Executive support/buy-in32.56%84
Integration with other company platforms44.19%114
Other (please specify)8.14%21
Answered258
Skipped0
Q15. Which of the following best describes the annual budget for your internal communications department?
Answer ChoicesResponses
< $10,00033.72%87
$10,001 - $50,00022.48%58
$50,001 - $100,00014.34%37
$100,001 - $250,00012.40%32
$250,001 - $500,00011.24%29
$500,001 - $750,0002.33%6
$750,001 - $1,000,0000.39%1
$1,000,000+3.10%8
Answered258
Skipped0
Q16. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?
Answer ChoicesResponses
Hire incremental staff34.50%89
Purchase software to help track internal communications metrics13.57%35
Invest in a mobile solution12.02%31
Invest in social media0.78%2
Invest in new communication channels18.60%48
Purchase software to automate communication6.20%16
Hire a PR firm1.16%3
Invest in team training6.98%18
Other (please specify)6.20%16
Answered258
Skipped0
Q17. Which of the following industries best describes your organization?
Answer ChoicesResponses
Agriculture & Mining0.78%2
Business Services6.20%16
Computers & Electronics1.16%3
Consumer Services1.94%5
Education8.91%23
Energy & Utilities5.04%13
Financial Services13.95%36
Government8.91%23
Healthcare, Pharmaceuticals, & Biotech18.22%47
Hospitality1.55%4
Manufacturing5.04%13
Media & Entertainment2.33%6
Non-Profit7.36%19
Real Estate & Construction0.78%2
Retail1.94%5
Software & Internet1.55%4
Telecommunications0.39%1
Transportation & Storage1.94%5
Travel, Recreation & Leisure1.55%4
Wholesale & Distribution1.55%4
Other (please specify)8.91%23
Answered258
Skipped0
Q18. How many full-time, contract, and freelance employees does your organization employ?
Answer ChoicesResponses
-
Answer ChoicesYes 39.53% 102No 51.55% 133Unsure 8.91% 23
Answered 258 Skipped 0
Responses
Q9. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach
groups of employees?
60.46%
Answer Choices T Extremely important 35.66% 92Important 47.29% 122Neither important nor unimportant 13.57% 35Unimportant 3.49% 9Extremely unimportant 0.00% 0
Answered 258
82.95%
Responses
Q8. How important is it to personalize content to effectively reach groups of employees? Juxtaposition
#2
Total Respondents
The State of Internal Communications
Q1. How satisfied are you with the internal communications in your company?
Answer ChoicesResponsesTop 2 Box
Extremely satisfied5.43%1446.13%
Satisfied40.70%105
Neither satisfied nor dissatisfied19.38%50
Dissatisfied28.29%73
Extremely dissatisfied6.20%16
Answered258
Skipped0
Q2. For each of the following statements please select if it is a current goal, future goal or not applicable.
Current GoalFuture GoalN/ATotal
Promote two-way feedback with employees56.59%14631.01%8012.40%32258
Measure internal communications' performance with key metrics54.26%14035.27%9110.47%27258
Increase employee engagement89.15%2308.53%222.33%6258
Improve timeliness of employee receipt and actions taken51.55%13324.03%6224.42%63258
Improve internal communications’ ability to send targeted messages45.35%11732.95%8521.71%56258
Improve internal communications' ability to “push” content to mobile devices25.19%6551.16%13223.64%61258
Prioritize messages to reduce information overload68.60%17717.44%4513.95%36258
Launch a new communication channel31.01%8041.09%10627.91%72258
Answered258
Skipped0
Q3. What are the biggest challenges facing your internal communications department? Please select all that apply.
Answer ChoicesResponses
Email overload56.20%145
Not enough staff53.49%138
Lack of employee engagement46.90%121
Budget restrictions41.09%106
Proving the value of internal communications37.21%96
Communicating only the most relevant information32.95%85
Employees acting on important information in a timely manner31.40%81
Lack of support from senior leadership29.07%75
Timely approval27.13%70
Having consistent messaging26.74%69
Launching new initiatives22.87%59
Choosing the right channel22.09%57
Other (please specify)12.79%33
Answered258
Skipped0
Q4. Which of the following channels does your internal communications department currently use? Please select all that apply.
Answer ChoicesResponses
Digital signage48.45%125
Email98.45%254
Electronic publications56.59%146
Internal social networking tools31.40%81
Intranet79.84%206
“Pushed” content to desktop (i.e., desktop alerts)12.40%32
Video61.24%158
Social media39.53%102
Print publications32.95%85
Text/SMS messaging12.79%33
Mobile application13.18%34
Company/team meetings87.60%226
Other (please specify)6.59%17
Answered258
Skipped0
Q5. How frequently does your internal communications department update or push content through the following channels?
DailyWeeklyMonthlyQuarterlyLess than quarterly/neverTotalWeighted Average
Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19
Email33.86%8648.82%12412.99%331.57%42.76%72541.91
Electronic publications11.64%1745.89%6727.40%4010.27%154.79%71462.51
Internal social networking tools44.44%3629.63%2414.81%122.47%28.64%7812.01
Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76
“Pushed” content to desktop (i.e., desktop alerts)9.38%318.75%621.88%715.63%534.38%11323.47
Video2.53%422.78%3644.94%7122.78%366.96%111583.09
Social media54.90%5637.25%381.96%20.00%05.88%61021.65
Print publications0.00%00.00%00.00%00.00%00.00%000
Text/SMS messaging12.12%421.21%733.33%116.06%227.27%9333.15
Mobile application41.18%1438.24%138.82%32.94%18.82%3342
Company/team meetings0.00%00.00%00.00%00.00%00.00%000
[Insert text from Other]0.00%00.00%00.00%00.00%00.00%000
Answered257
Skipped1
Q7. Does your internal communications department have the ability to push content from a single source to employee’s desktops, mobile devices, and digital displays?
Answer ChoicesResponses
Yes13.18%34
No76.36%19786.83%
Unsure10.47%27
Answered258
Skipped0
6/7 Interesting Discrepancy
Q6. How important is it to be able to push content from a single source to multiple devices including desktops, mobile or digital signage?
Answer ChoicesResponsesTop 2 Box
Extremely important22.48%5865.12%65.12%
Important42.64%110
Neither important nor unimportant28.68%74
Unimportant6.20%16
Extremely unimportant0.00%0
Answered258
Skipped0
Q9. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach groups of employees?
Answer ChoicesResponses
Yes39.53%102
No51.55%13360.46%
Unsure8.91%23
Answered258
Skipped0
Q9. How important is it to personalize content to effectively reach groups of employees?
Answer ChoicesResponsesTop 2 Box
Extremely important35.66%9282.95%
Important47.29%122
Neither important nor unimportant13.57%35
Unimportant3.49%9
Extremely unimportant0.00%0
Answered258
Skipped0
Q10. Which of the following channels does your internal communications department generate personalized content for? Please select all that apply.
Answer ChoicesResponses
Digital signage17.65%18
Email83.33%85
Electronic publications21.57%22
Internal social networking tools15.69%16
Intranet37.25%38
“Pushed” content to desktop (i.e., desktop alerts)6.86%7
Video17.65%18
Social media13.73%14
Print publications0.00%0
Text/SMS messaging9.80%10
Mobile application8.82%9
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.90%5
Answered102
Skipped156
Q11. Does your internal communications department currently have the ability to measure effectiveness across channels?
Answer ChoicesResponses
Yes26.74%69
No62.40%161
Unsure10.85%28
Answered258
11/12 MOST Interesting Discrepancy Skipped0
Q12. How important is it to measure the effectiveness of internal communications across channels?
Answer ChoicesResponsesTop 2 Box
Extremely important48.06%12493.41%
Important45.35%117
Neither important nor unimportant4.26%11
Unimportant1.94%5
Extremely unimportant0.39%1
Answered258
Skipped0
Q13. Which of the following channels does your internal communications department measure?
Answer ChoicesResponses
Digital signage5.80%4
Email75.36%52
Electronic publications44.93%31
Internal social networking tools20.29%14
Intranet63.77%44
“Pushed” content to desktop (i.e., desktop alerts)4.35%3
Video40.58%28
Social media30.43%21
Print publications0.00%0
Text/SMS messaging10.14%7
Mobile application1.45%1
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.35%3
Answered69
Skipped189
Q14. Thinking about mobile applications, what are the biggest concerns or challenges facing your internal communications department? Select all that apply.
Answer ChoicesResponses
Access to personal phones/devices39.53%102
Security43.80%113
IT support55.43%143
Hourly employees/labor laws30.62%79
Adoption and roll-out48.45%125
Productivity loss8.53%22
Proprietary information/sharing27.52%71
Cost48.06%124
Executive support/buy-in32.56%84
Integration with other company platforms44.19%114
Other (please specify)8.14%21
Answered258
Skipped0
Q15. Which of the following best describes the annual budget for your internal communications department?
Answer ChoicesResponses
< $10,00033.72%87
$10,001 - $50,00022.48%58
$50,001 - $100,00014.34%37
$100,001 - $250,00012.40%32
$250,001 - $500,00011.24%29
$500,001 - $750,0002.33%6
$750,001 - $1,000,0000.39%1
$1,000,000+3.10%8
Answered258
Skipped0
Q16. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?
Answer ChoicesResponses
Hire incremental staff34.50%89
Purchase software to help track internal communications metrics13.57%35
Invest in a mobile solution12.02%31
Invest in social media0.78%2
Invest in new communication channels18.60%48
Purchase software to automate communication6.20%16
Hire a PR firm1.16%3
Invest in team training6.98%18
Other (please specify)6.20%16
Answered258
Skipped0
Q17. Which of the following industries best describes your organization?
Answer ChoicesResponses
Agriculture & Mining0.78%2
Business Services6.20%16
Computers & Electronics1.16%3
Consumer Services1.94%5
Education8.91%23
Energy & Utilities5.04%13
Financial Services13.95%36
Government8.91%23
Healthcare, Pharmaceuticals, & Biotech18.22%47
Hospitality1.55%4
Manufacturing5.04%13
Media & Entertainment2.33%6
Non-Profit7.36%19
Real Estate & Construction0.78%2
Retail1.94%5
Software & Internet1.55%4
Telecommunications0.39%1
Transportation & Storage1.94%5
Travel, Recreation & Leisure1.55%4
Wholesale & Distribution1.55%4
Other (please specify)8.91%23
Answered258
Skipped0
Q18. How many full-time, contract, and freelance employees does your organization employ?
Answer ChoicesResponses
-
Answer ChoicesYes 27.72% 56No 62.38% 126Unsure 9.90% 20
Answered 202Skipped 0
Responses
Q12. Does your internal communications department currently have the ability to measure IC effectiveness across
channels?
72.28%
Answer Choices T Extremely important 48.06% 124Important 45.35% 117Neither important nor unimportant 4.26% 11Unimportant 1.94% 5Extremely unimportant 0.39% 1
Answered 258Skipped 0
Q11. How important is it to measure the effectiveness of internal communications across channels?
93.41%
Responses
Juxtaposition #3
Total Respondents
The State of Internal Communications
Q1. How satisfied are you with the internal communications in your company?
Answer ChoicesResponsesTop 2 Box
Extremely satisfied5.43%1446.13%
Satisfied40.70%105
Neither satisfied nor dissatisfied19.38%50
Dissatisfied28.29%73
Extremely dissatisfied6.20%16
Answered258
Skipped0
Q2. For each of the following statements please select if it is a current goal, future goal or not applicable.
Current GoalFuture GoalN/ATotal
Promote two-way feedback with employees56.59%14631.01%8012.40%32258
Measure internal communications' performance with key metrics54.26%14035.27%9110.47%27258
Increase employee engagement89.15%2308.53%222.33%6258
Improve timeliness of employee receipt and actions taken51.55%13324.03%6224.42%63258
Improve internal communications’ ability to send targeted messages45.35%11732.95%8521.71%56258
Improve internal communications' ability to “push” content to mobile devices25.19%6551.16%13223.64%61258
Prioritize messages to reduce information overload68.60%17717.44%4513.95%36258
Launch a new communication channel31.01%8041.09%10627.91%72258
Answered258
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Q3. What are the biggest challenges facing your internal communications department? Please select all that apply.
Answer ChoicesResponses
Choosing the right channel22.09%57
Proving the value of internal communications37.21%96
Communicating only the most relevant information32.95%85
Employees acting on important information in a timely manner31.40%81
Budget restrictions41.09%106
Having consistent messaging26.74%69
Timely approval27.13%70
Launching new initiatives22.87%59
Lack of employee engagement46.90%121
Not enough staff53.49%138
Email overload56.20%145
Lack of support from senior leadership29.07%75
Other (please specify)12.79%33
Answered258
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Q4. Which of the following channels does your internal communications department currently use? Please select all that apply.
Answer ChoicesResponses
Digital signage48.45%125
Email98.45%254
Electronic publications56.59%146
Internal social networking tools31.40%81
Intranet79.84%206
“Pushed” content to desktop (i.e., desktop alerts)12.40%32
Video61.24%158
Social media39.53%102
Print publications32.95%85
Text/SMS messaging12.79%33
Mobile application13.18%34
Company/team meetings87.60%226
Other (please specify)6.59%17
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Q5. How frequently does your internal communications department update or push content through the following channels?
DailyWeeklyMonthlyQuarterlyLess than quarterly/neverTotalWeighted Average
Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19
Email33.86%8648.82%12412.99%331.57%42.76%72541.91
Electronic publications11.64%1745.89%6727.40%4010.27%154.79%71462.51
Internal social networking tools44.44%3629.63%2414.81%122.47%28.64%7812.01
Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76
“Pushed” content to desktop (i.e., desktop alerts)9.38%318.75%621.88%715.63%534.38%11323.47
Video2.53%422.78%3644.94%7122.78%366.96%111583.09
Social media54.90%5637.25%381.96%20.00%05.88%61021.65
Print publications0.00%00.00%00.00%00.00%00.00%000
Text/SMS messaging12.12%421.21%733.33%116.06%227.27%9333.15
Mobile application41.18%1438.24%138.82%32.94%18.82%3342
Company/team meetings0.00%00.00%00.00%00.00%00.00%000
[Insert text from Other]0.00%00.00%00.00%00.00%00.00%000
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Answer ChoicesResponses
Yes13.18%34
No76.36%197
Unsure10.47%27
Answered258
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6/7 Interesting Discrepancy
Q7. How important is it to be able to push content from a single source to multiple devices including desktops, mobile or digital signage?
Answer ChoicesResponsesTop 2 Box
Extremely important22.48%5865.12%
Important42.64%110
Neither important nor unimportant28.68%74
Unimportant6.20%16
Extremely unimportant0.00%0
Answered258
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Q8. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach groups of employees?
Answer ChoicesResponses
Yes39.53%102
No51.55%133
Unsure8.91%23
Answered258
8/9 Interesting Discrepancy Skipped0
Q9. How important is it to personalize content to effectively reach groups of employees?
Answer ChoicesResponsesTop 2 Box
Extremely important35.66%9282.95%
Important47.29%122
Neither important nor unimportant13.57%35
Unimportant3.49%9
Extremely unimportant0.00%0
Answered258
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Q10. Which of the following channels does your internal communications department generate personalized content for? Please select all that apply.
Answer ChoicesResponses
Digital signage17.65%18
Email83.33%85
Electronic publications21.57%22
Internal social networking tools15.69%16
Intranet37.25%38
“Pushed” content to desktop (i.e., desktop alerts)6.86%7
Video17.65%18
Social media13.73%14
Print publications0.00%0
Text/SMS messaging9.80%10
Mobile application8.82%9
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.90%5
Answered102
Skipped156
Q11. Does your internal communications department currently have the ability to measure effectiveness across channels?
Answer ChoicesResponses
Yes26.74%69
No62.40%161
Unsure10.85%28
Answered258
11/12 MOST Interesting Discrepancy Skipped0
Q12. How important is it to measure the effectiveness of internal communications across channels?
Answer ChoicesResponsesTop 2 Box
Extremely important48.06%12493.41%
Important45.35%117
Neither important nor unimportant4.26%11
Unimportant1.94%5
Extremely unimportant0.39%1
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Q13. Which of the following channels does your internal communications department measure?
Answer ChoicesResponses
Digital signage5.80%4
Email75.36%52
Electronic publications44.93%31
Internal social networking tools20.29%14
Intranet63.77%44
“Pushed” content to desktop (i.e., desktop alerts)4.35%3
Video40.58%28
Social media30.43%21
Print publications0.00%0
Text/SMS messaging10.14%7
Mobile application1.45%1
Company/team meetings0.00%0
[Insert text from Other]0.00%0
None of the above (please comment)4.35%3
Answered69
Skipped189
Q14. Thinking about mobile applications, what are the biggest concerns or challenges facing your internal communications department? Select all that apply.
Answer ChoicesResponses
Access to personal phones/devices39.53%102
Security43.80%113
IT support55.43%143
Hourly employees/labor laws30.62%79
Adoption and roll-out48.45%125
Productivity loss8.53%22
Proprietary information/sharing27.52%71
Cost48.06%124
Executive support/buy-in32.56%84
Integration with other company platforms44.19%114
Other (please specify)8.14%21
Answered258
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Q15. Which of the following best describes the annual budget for your internal communications department?
Answer ChoicesResponses
< $10,00033.72%87
$10,001 - $50,00022.48%58
$50,001 - $100,00014.34%37
$100,001 - $250,00012.40%32
$250,001 - $500,00011.24%29
$500,001 - $750,0002.33%6
$750,001 - $1,000,0000.39%1
$1,000,000+3.10%8
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Q16. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?
Answer ChoicesResponses
Hire incremental staff34.50%89
Purchase software to help track internal communications metrics13.57%35
Invest in a mobile solution12.02%31
Invest in social media0.78%2
Invest in new communication channels18.60%48
Purchase software to automate communication6.20%16
Hire a PR firm1.16%3
Invest in team training6.98%18
Other (please specify)6.20%16
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Q17. Which of the following industries best describes your organization?
Answer ChoicesResponses
Agriculture & Mining0.78%2
Business Services6.20%16
Computers & Electronics1.16%3
Consumer Services1.94%5
Education8.91%23
Energy & Utilities5.04%13
Financial Services13.95%36
Government8.91%23
Healthcare, Pharmaceuticals, & Biotech18.22%47
Hospitality1.55%4
Manufacturing5.04%13
Media & Entertainment2.33%6
Non-Profit7.36%19
Real Estate & Construction0.78%2
Retail1.94%5
Software & Internet1.55%4
Telecommunications0.39%1
Transportation & Storage1.94%5
Travel, Recreation & Leisure1.55%4
Wholesale & Distribution1.55%4
Other (please specify)8.91%23
Answered258
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Q18. How many full-time, contract, and freelance employees does your organization employ?
Answer ChoicesResponses
-
Ragan / RMG IC Survey: 5 Key Findings / Actions1. Need to personalize messages to better
engage employees2. Utilize Omni-Channel communications to
best reach employees3. Requirement to measure effectiveness (build
ROI) to gain support / budget-increases4. Employ more two-way communications to
engage today’s millennials5. Leverage mobile to reach employees “where
they are” and to achieve other key goals
-
Elements How To
Contemporary
Practical
Compelling
Fresh
Connected
• Address short attention span and immediacy• Provide news feed like Facebook• All Apps – ONE User Interface
o Employees – ease of use
• Personalize content
• Frequent updates of content (from employees)
• Mobile to Digital Signage to OMNI-CHANNEL
• Provide real-time metricsProductivity
Measurable
Key strategies deployed by companies “winning” in Mobile*
• Provide Apps that drive user adoption
o IT – ease to administer
• Track and prove impact / results
-
Mobile Demonstration
-
Tactics to Gain Executive Buy-in Gain agreement on “What’s at Stake” (via Employee
Engagement) Identify / engage executive “sponsors” Secure key departmental KPIs for real-time presentation Create ROI “calculators” Measure results Include advocate content
-
Strategies to address dispersed workforces ID applications (only available) that “make employees’ lives
better Provide relevant content Personalized Departmental Geographic
Regular cadence of refreshed content Real-time metrics
-
Elements How ToStrategies to
promote results:
1. Show improved IC effectiveness
2. Improve future engagement performance
3. “Listen-to” and respondto employees
4. Show CFO productivity& performance growth
5. Increase budget and get promoted
• Measure reach, timeliness and effectiveness
• Test different message (for all key audiences)
• Play messages proven to perform
• Regular use of surveys to providefeedback / actions in response
• Real-time performance metrics:Team / individual goals / leaderboards – all depts.
• Illustrate how new IC efforts are driving employee engagement and company performance
-
Access From Any Device Platform All Employee CommsCustomized Messages Real-time
Next Generation Internal Communications Expands Employee Engagement and Impact
Next Generation
-
Q&A
Bob MichelsonPresident, CEO
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