Trends And Social Media Feb09

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Campbell Scott CEO February, 2009

description

Some thoughts and trends on customer experience

Transcript of Trends And Social Media Feb09

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Campbell Scott CEO

February, 2009

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Eist le fuaim na habhann

agus gheobhaidh tú breac

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People are socialising, connecting and organising

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and are seeking and voicing opinion

www.flickr.com: bovinity

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Media is changing

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and shouting at people is less effective

www.flickr.com: brymo

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Customers are more informed and demanding

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Organisations can listen

www.flickr.com: sfllaw

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and have conversations with people

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Insight

Promotion

Reputation

Support

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• Simplicity – design customer experience• Listening• Join your queue• Media is changing • Customers are more informed• Collaboration and organisations• Customers have a voice• Conversation builds trust• Exceed expectation – call back, last agent• Devotion

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Thank You

[email protected]

086 8149050

Twitter - @campbellscott