Trend Hunter 2010 Trend Reports Sample

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Essential resources for the forward-thinking innovator, Trend Hunter's 2010 Trend Reports and PRO database are the ultimate tools for unlocking emerging opportunities! You'll get 700+ consumer insights and patterns, the results from analyzing 60,000+ crowdsourced ideas on TrendHunter.com, the world’s largest trend spotting network. Visit TrendHunter.com/PRO to spark a revolution!

Transcript of Trend Hunter 2010 Trend Reports Sample

  • 1. TREND HUNTER 2010 TREND REPORT SAMPLE Crowdsourced Insight The TREND HUNTER 2010 Trend Report is packed full of delicious trends collected from around the globe by the worlds largest trend spotting network at TrendHunter.com. As a bonus, weve included Unlocking Cool TM , a guide on how to unleash your innovation potential & infect your products with cool. Enjoy! TM

2. COPYRIGHT Please share only with your immediate teams CROWD SOURCEDINSIGHT TM The TREND HUNTER 2010 Trend Report and Exploiting Chaos are for your immediate teams use only.Please do not distribute, publish or present outside your team. Trademarks & Copyright 'Trend Hunter' and Exploiting Chaos' are registered trademarks of Trend Hunter Magazine. Trend Hunter and its corporate graphics are copyright Trend Hunter Inc. Images posted in our articles are readily available in various places on the Internet and believed to be in public domain. Images posted are believed to be posted within our rights according to the U.S. Copyright Fair Use Act (title 17, U.S. Code.) If you believe that any content appearing on Trend Hunter infringes on your copyright, please contact us and the infringing material will be removed as soon as possible. 3. TREND HUNTER 2010 TREND REPORT

  • Background About Trend Hunter and This Report
  • Sample Trend Clusters Chosen From 250+ Patterns of Inspiration in the 2010 Trend Report

CROWD SOURCEDINSIGHT TM 4. CROWD SOURCED INSIGHT Leveraging over 50,000 articles and 125,000,000 views of data, weve developed a system for identifying meaningful patterns 55,000 Micro Trends 250+ Clusters of Inspiration 2,000+ FilteredMicro-Trends 29,000 Trend Hunters CROWD SOURCED Worlds Largest Trend Network CROWD FILTERED Over 100,000,000 Page Views INSIGHT Inspirational Ideas 5. UNIQUE ADVANTAGES Our Trend Report has several distinctions to help inspire potential 1. Crowdsourced 2. Crowd Filtered 3. Hyperlinked4. Acclaimed Content 5. Measured CROWD SOURCEDINSIGHT TM 6. VIEW IN PRESENTAITON MODE In PowerPoint presentation mode, you can click into any of the listed examples, linking to 2,000+ micro-trends, galleries and videos

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7. HOW TO READ Each of the micro-trends includes useful information including discovery date and the relative traffic score Vogue Knitting 12843 June / 8.0 Discovery Date This may be before or after the product has been released, but discovery is a useful measure because it reflects when the web community took notice. Traffic Score Out of 10, this is a measure of traffic relative to other posts on Trend Hunter during the same month.>5 : Above Average >7 : Hot >9 : On Fire Hyperlinked Picture Click on any picture (in PRESENTATION MODE) to open the full article.This can include galleries, videos, and product links Trend ID Open any trend using its id: TrendHunter.com/id/XXXX 8. TREND HUNTER 2010 TREND REPORT

  • Background About Trend Hunter and This Report
  • Sample Trend Clusters Chosen From 250+ Patterns of Inspiration in the 2010 Trend Report

CROWD SOURCEDINSIGHT TM 9. Pop-Uptailing Retailers use temporary concepts to create fast brand awareness : : : : : : : : : : Alcoholic Architecture Pop-Up T-Shirt Shops Street but Chic Pop-Up Shops Social Experience ArtPirate Pop-Up ShopsInstantaneous Wedding Establishments40410 45931 50449 49414 51451 45156 Apr / 5.5 Jun / 5.4 Aug / 4.4 Jul / 4.1 Aug / 3.1 Jun / 3.1 Pop Culture Pop-Up Shops High Fashion Pyramids Mobile Retail Displays Gold-Plated Pop-Up BarsMovie-Inspired Retail DisplaysPop-Up Art Bars56020 46387 55492 46481 53802 45236 Oct / 8.2 Jun / 6.6 Oct / 6.3 Jun / 6.3 Sep / 6.1 Jun / 5.6 Implications -As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise. Business Cluster Pop: 5.4 10. Unservice Self-serve establishments save money by giving customers control Implications -Forward-thinking business are putting some of their labor into the hands of customers, not only saving companies money, but also empowering customers by giving them a sense of independence and creative control. Among demographics that value customization and autonomy, unservice is a win-win for all. Self-Service Hotels 52500 Sep / 8.4 : : : Self Serve Nightclubs Convenient Canine Cleaning In-Store Online Shopping 41721 35344 54561 May / 7.7 Feb / 7.0 Sep / 5.4 : Self-Serve Pubs 50066 Aug / 4.3 Business Cluster Pop: 6.6 11. Peacocking Neon statement fashion proves subtly is overrated & boldness is in : : : : : : : : : Fluorescent Fashion Kid Couture Timepieces Neon Printed Eyewear Personalized Neon ClocksNeon Menswear43585 44880 43767 39302 44535 May / 6.3 Jun / 6.0 May / 5.3 Apr / 4.9 Jun / 4.8 Kaleidoscope Kissers Electric Fashiontography Neon Men's Fashion Contorted ShoetographyNeon 90's TV FashionNeon Fashiontography44626 41076 38348 42448 44150 44566 Jun / 10.0 Apr / 10.0 Mar / 9.8 May / 8.6 Jun / 8.3 Jun / 6.8 Implications -The neon movement celebrates bright and bold in-your-face color. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear, not who you wear. These fashions express that subtly is out, and big and bold is in. Fashion Cluster Pop: 7.4 12. Youvertising Letting consumers aid in marketing and branding products : : : : : : : : : : Crowdsourced Commercials Crowd-Powered Consumerism Crowdsourced Car Wraps Brain-Based Market ResearchShort Attention Span MarketingCrowdsourcing Big-Name Beers33936 49823 53547 39205 39164 39165 Jan / 5.4 Aug / 5.2 Sep / 4.8 Mar / 4.7 Mar / 3.7 Mar / 3.3 Crowdsourcing Billboards Soft Drink Social Marketing Crowdsourced McAdvertising Crowdsourcing Window DisplaysCrowdsourcing Company RecipesPersonalized Consumer Magazines40206 55558 55311 33734 39286 38258 Apr / 9.8 Oct / 7.4 Oct / 6.3 Jan / 6.0 Apr / 5.9 Mar / 5.8 Implications -Consumer-reliant advertising describes companies that are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty. Marketing Cluster Pop: 5.7 13. Glamorized Awkward Online caricaturing is considered en vogue : : : : : : : : : : Heinous Hair Fails Cruel Viral Laughs Fat Mocking Ads Irreverent Appearance MockingComical Canine CrueltyEndorsement Mockeries56158 56323 53731 54295 51726 48134 Oct / 7.3 Oct / 6.9 Sep / 5.8 Sep / 5.0 Aug / 4.8 Jul / 3.4 Blogs for Brutal Tattoos Awful Fashion Blogs Vintage Awkward Family Photos Blogs for Brutal ParentsMocking ESL SignsMoney for Being Mean49045 54228 56175 50359 23676 52841 Jul / 10.0 Sep / 10.0 Oct / 10.0 Aug / 8.8 2008 / 8.3 Sep / 8.0 Implications -The glamorization of schadenfreude in the media has spurred much of Western culture to laugh freely at the misfortunes and follies of others, and the Internet is helping this phenomenon pick up steam. While political correctness stands strong in many areas, the public is finding amusement in the edge of political incorrectness. Pop Culture Cluster Pop: 7.4 14. Tangible Personalization (UPDATE) Customization adds a deeper feeling of ownership : : : : : : : : : : Personalized Shower Curtains Billion-Dollar Business Cards Personalized Robot Replicas Ultrasounds as Modern ArtLuxury Home NarcissismYou as a Doll44283 50706 35245 37244 37323 53251 Jun / 5.7 Aug / 5.7 Feb / 5.5 Mar / 5.2 Mar / 4.7 Sep / 4.1 Photoshop Fame Faking Personalized LEGO Figurines Personalized Illustrated Wallpaper You as An Action FigureSelf-TrollingPersonalized Wine Glasses50157 39061 34703 49866 50154 50622 Aug / 8.5 Mar / 8.1 Jan / 8.1 Aug / 7.8 Aug / 6.9 Aug / 6.9 Implications -The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership. Art Cluster Pop: 6.4 15. Rental Culture (UPDATE) The credit-crunch compromise for consumerism : : : : : : : : : Renting People Renting Fine Art Credit Crunch Cycling Promos Rental Car RalliesCivilian Rental Bling44706 39859 45703 44157 51635 Jun / 4.6 Apr / 4.0 Jun / 3.7 Jun / 3.3 Aug / 3.0 Celebrity Home Rentals $2 An Hour Rental Cars Grandmas for Rent Rockin' Instrument RentalsBaby Toy RentalsMobile Phone Rentals39774 33093 37182 43928 55804 35648 Apr / 6.9 Jan / 5.7 Mar / 5.6 May / 5.5 Oct / 5.3 Feb / 5.3 Implications -Rental culture become a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it. Business Cluster Pop: 4.8 16. Life Swapping Bartering and trading for a comfortable lifestyle on a budget : : : : : : : : Credit Crunch Art Swapping Free Book Exchanges Cashing in On Gift Cards Creative House Swaps39323 40073 53846 49029 Apr / 5.0 Apr / 4.6 Sep / 3.1 Jul / 3.0 Bartering Brides Beer Bartering Facebook House Swaps Abandoning CurrencyVirtual Closet SwapsCredit Crunch Hair Selling56166 40304 56004 35357 54998 35683 Oct / 6.6 Apr / 6.3 Oct / 5.5 Feb / 5.4 Oct / 5.1 Feb / 5.1 Implications -Credit-crunched citizens unwilling to compromise their lifestyles are swapping, bartering and trading their way to desired goods and services. O