Glacier

Trend Forecasting

What is it?

Market insight that predicts a given product, service, offering or activity will gain popularity over a given time, based on its progression from "sub-culture" to "pop-culture."

Why is it important?

Be ahead of the game

Keep up with the competition

Helps create a creative window

Who would use Trend Forecasters?

Companies who need to fully utilize noticeable trends in any area where a noticeable trend/s occurs.

Any company dealing with media.

Companies who are comcerned with the aesthetics of their brand and how this affects their customers.

`What types of services do they provide?

Many Trend Forecasting companies will provide services such as :

Seasonal forecasting briefings

trend analysis and reports for specific markets

colour and trend applications for products

interiors, packaging, point of sale and other projects

implementation of trend concepts into branding and marketing strategies

Who are their target markets?

Trend Forecasting company target markets vary from company to company. Depending on the areas of expertise they cover. Ex: interiors, home furnishings, etc.

How many reports per year?

Most trend forecasting company's release reports twice a year.

Companies that produce Magazine's, Catalogue's or Journals may release them quarterly.

Other companies such as WWD or Men's Weekly report on current trends daily and weekly.

What are their fees?

Subscriptions to Trend forecasting publications and or websites can cost anywhere from $100.00 to thousands of dollars.

Some forecasters even provide downloadable apps for $10.00 and upwards

Color forecasters often offer color theory classes which can be taken in specified locations for $800.00 to $900.00

Video

http://www.youtube.com/watch?v=hkqMzLR8kS8

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