Trend Design Logo 2013

2013

Logo Design Trends

The Purpose of Company’s Logo Transformation

Story

AttentionPassion

Logo Design Trend 2013

1


Minimalism

Simple Minimalism

Break dull impression

Easy to remember


1

1975 – 1979The logo was created by Bill Gates & Paul Allen


1

1980 – 1981Microsoft merged into one line of word


1

1982 – 1986The letter that functions as a bridge for the word

Micro and Soft was called biblet


1

1987 – 2012The logo was designed by Scott Baker.


1

2012 - presentThe logo is a combination of symbol and word. It describes the

portfolio of Microsoft since it uses the symbol of Windows and the logo was released in 2012, along with the release of the new product,

windows 8.


1

Using rectangular, round, oval, triangle shapes or a combination of shapes. Each of them could have certain meaning when applied in

design.


2

Geometrical Figures


2Indonesia Dredging

Week is an event in the mining industry

organized by PT Timah

Sam Design

Classic

TraditionalVintage


3

Traditional

Retro

Designed in style of

Traditional

Color

and

using typical

Rhoda Margarine is a product of Nigeria. This logo raised theconcept of Margarine with Nigerian taste that creates delicacyof food.


3

Natural Logos

Color Prediction


4

Water Color

LeavesWind

Tree

Cerme Green Village’s logo applied roof and star shape withcerme fruit silhouette.


4

DIGITAL IMAGING+

GREEN PRODUCT


4

Case Study


Sam Design


5

1999 2000 2010

Geometrical Figures

Sam Design


5

Telkom


5

Geometrical Figures

Telkom

Telkom logo transformation also changed the motto Commited 2 U into the world is in your hand, which is symbolized by blue circle in front of the yellow palm.


5

BEFORE AFTER

Starbucks


Starbucks

The logo transformation of Starbucks follows the

products offered. Before, coffee was the only

product. Now, after the CEO of Starbucks stated

the possibility to add product variety(other than

coffee), such as tea, ice cream, cake, and many

more, the logo is changed, erasing the word coffee and also starbucks itself.


6Vintage

Which Logo Trends do You Choose?


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Trend Design Logo 2013

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