Trees Atlanta Presentation
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Transcript of Trees Atlanta Presentation
Overview
Target Audience
Digital Audit of Competitors and
Market
Channels and Data Analysis
How SEO Fits Into the Picture
Integrated Campaigns
Summary
Recommendations
Target Audience
Diverse Audience
Different Motivations
Various Life Stages
Advocacy Funnel
1. Awareness
2. Knowledge
3. Conviction
4. Whistleblower
Digital audit of competitors & market
WHO ARE OUR COMPETITORS?
1. Alliance for Community Trees
2. Tree People
3. Morton Arboretum
How We Examined The Digital Audit
1. Reach
a. Digital presence of each organization in different docial media platforms
2. Architecture
a. How each of the websites are setup
3. Measurement
a. What can Trees Atlanta learn from the analysis
How SEO fits in
Knowing what (and what not) to write about
More searches means more traffic
More traffic means larger reach
Larger reach means more notoriety
More notoriety means more money!
Recommendations
Consider unique venue logos and
“retweeted accounts” for Kendeda
Center and Trees Atlanta Tree House.
Summary
Target Audience
Digital Audit of Competitors and
Market
Channels and Data Analysis
How SEO Fits Into the Picture
Integrated Campaigns