Treatment group

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MUSIC VIDEO ‘YOU KNOW YOU LIKE IT’ - (TCHAMI REMIX)

Transcript of Treatment group

Page 1: Treatment group

MUSIC VIDEO ‘YOU KNOW YOU LIKE IT’ - (TCHAMI REMIX)

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Song-You Know You Like It (Tchami Remix)

https://www.youtube.com/watch?v=kQdSldZXkE4

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OVERALL VIDEO The video will consist of three elements including a performance element and a narrative which interconnects with a dancing element.

All three elements will be filmed in the studio with all simplistic set designs.

A main prop will be built for the performance element of the video.

Brief Narrative: A man or otherwise known as the ‘programmer’ will be controlling two other characters (two dancers) who are connected by their costumes up to long wires which are connected to the computer the man is programming data into it, operating all of the dancers movements until they manage to overpower him and break free.

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1st Element This is where we will see our vocalist. The female artist prior will be filmed in front of a concrete backdrop

After filming her from different angles and close ups of her face and body, this footage will be shown on a stack around 5 foot high of different sized old bulky TV screens. This would be mixed with different sized tv’s and having the newer ones towards the top.

With some TV’s having cracks and breaks, especially at the bottom, each screen will show a different part of the artist switching between three different layouts: one making up her entire face (creating a distorted face e.g. one big eye, one small), one focused on her body (everything excluding face), and then one randomly put together of everything both face and body with duplicates of, for example the lips to represent the harmonies and layering.

The set for this element will be very minimalistic e.g. painted white bricks peeling, industrially lit with the ‘prop’ of TV’s positioned directly in the centre of the room with wires coming out from all angles.

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2nd Element This element will include the use of two hip hop dancers, separately positioned at opposite sides of the room.

The set again will be minimalistic e.g. painted black bricks peeling, simply lit.

The dancers costume will also be very simple with an all white theme, possibly white shorts/ hot pants and a white sports bra/tank Top.

Third element (A) connection with breaking free from wires that the coder is using to control dancers from.

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3rd Element AThe third element will help to properly introduce the narrative into the music video, consisting of a male character behind a computer screen, he will take on the role of the ‘programmer’. He connotes that he is the one in control and he is programming the dancers through green coding shown on the computer screen.

The programmer would being facing backwards to the camera, attempting to conceal his face dressed in a hoodie with dark shades with the reflection of the green programming on them too.

On a desk the ‘programmer’ will be typing away quite quickly in a dark room with a hanging light above him giving a spot light effect.

The lyric ‘I just wanna have some fun’, connotes to him enjoying controlling the dancers. The character will also lip sync the line as it is also a male voice in the song.

His character will be laughing, ‘having fun’, quite sinister like but as the dancers begin to overpower him he becomes incredibly angry and frustrated. As his computer screen begins to malfunction with failure signs flashing he starts screaming which is were we last see him in the video.

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3rd Element BThe narrative will display a ruined apartment with blood, crashed items and scared people with one person standing over a beat up person. This will cut back to when the apartment was normal and a group of 3-4 people were just drinking and socialising. Than the tension between two guys will increase until one of them pushes or punches the other and fighting breaks out. At the point at which the video begun the storyline will reverse onto the point where one of the man is about to punch the other. At this point he will choose otherwise and the party will take a more fun and calm turn with everyone having fun and further socialising. In short a fight between two guys during a small house party, with two opposite outcomes. The idea of this video is that people make simple decisions that have huge outcomes opposite outcomes.