MUSIC VIDEO ‘YOU KNOW YOU LIKE IT’ - (TCHAMI REMIX)

OVERALL VIDEO The video will consist of three elements including a performance element and a narrative which interconnects with a dancing element.

All three elements will be filmed in the studio with all simplistic set designs.

A main prop will be built for the performance element of the video.

Brief Narrative: A man or otherwise known as the ‘programmer’ will be controlling two other characters (two dancers) who are connected by their costumes up to long wires which are connected to the computer the man is programming data into it, operating all of the dancers movements until they manage to overpower him and break free.

1st Element This is where we will see our vocalist. The female artist prior will be filmed in a dark room with a dark (black) backdrop with green lighting (connotes that she is part of the computer).

After filming her from different angles and close ups of her face and body, this footage will be shown on a clump of different sized old bulky TV screens.

With some TV’s having cracks and breaks, each screen will show a different part of the artist switching between three different layouts: one making up her entire face (creating a distorted face e.g. one big eye, one small), one focused on her body (everything excluding face), and then one randomly put together of everything both face and body with duplicates of, for example the lips to represent the harmonies and layering.

The set for this element will be very minimalistic e.g. painted white bricks peeling, industrially lit with the ‘prop’ of TV’s positioned directly in the centre of the room with wires coming out from all angles.

2nd Element This element will include the use of two hip hop dancers, separately positioned at opposite sides of the room.

The two dancers will be connected by different coloured wires (blue, red, black) from the backs of their costume to connote that they are connected up to the system (like the matrix) and are being controlled by the ‘programmer’ (who we see in the third element).

At the beginning of the video the style will be more of a locking style but later, it develops into more of a break dance style as floor work (including tricks) will be introduced into the choreography when the dancers have broken free of the wires.

Narrative between dancers connect with the lyric ‘I’m not a follower’ as they break free around half way into the song, overpowering the ‘programmer’ which connotes them breaking free of society's expectations and rules.

The choreography will be based around the wires being pulled and dragged (with help from a backstage crew) similar as if they were a puppet. Never touching as the dancers hover around each others hands constantly reaching out towards each other.

Before the first drop the dancers will jump backwards in slo mo before beginning to break free showing them being attached to the wires and the power of the ‘programmer’

The set again will be minimalistic e.g. painted black bricks peeling, simply lit.

The dancers costume will also be very simple with an all white theme, possibly white shorts/ hot pants and a white sports bra/tank Top.

3rd Element The third element will help to properly introduce the narrative into the music video, consisting of a male character behind a computer screen, he will take on the role of the ‘programmer’. He connotes that he is the one in control and he is programming the dancers through green coding shown on the computer screen.

The programmer would being facing backwards to the camera, attempting to conceal his face dressed in a hoodie with dark shades with the reflection of the green programming on them too.

On a desk the ‘programmer’ will be typing away quite quickly in a dark room with a hanging light above him giving a spot light effect.

The lyric ‘I just wanna have some fun’, connotes to him enjoying controlling the dancers. The character will also lip sync the line as it is also a male voice in the song.

His character will be laughing, ‘having fun’, quite sinister like but as the dancers begin to overpower him he becomes incredibly angry and frustrated. As his computer screen begins to malfunction with failure signs flashing he starts screaming which is were we last see him in the video.