Treating Video As Commerce, Digiday Video Anywhere Summit, November 2016

BRIT + CO

VIDEO / COMMERCE

RETAIL

A MEDIA COMPANY WITH DIVERSE REVENUE

MEDIA

E-LEARNING EXPERIENCES

IGNITE THE CREATIVE SPARK

CREATE A NEW FOOD SHOW THAT RESONATES

WITH A YOUNGER AUDIENCE

THE ASK:

MILLENNIALS PRIORITIZE EXPERIENCES OVER ACQUIRING THINGS

2. SHE IS EXPERIENCING

A LIFE EVENT

3. SHE WANTS TO

SHOW SHE’S

CREATIVE

1. SHE WANTS TO FEEL CREATIVE

THE TEACHER

IS EVERYTHING

•FOLLOWERS

•WEBSITE TRAFFIC

• TEACHING EXPERIENCE1

•FOLLOWERS

•WEBSITE TRAFFIC


•APPEAL TO B+C AUDIENCE

•GUT SAYS THEY WILL KILL IT

• EXISTING ASSOCIATIONS2

•FOLLOWERS

•WEBSITE TRAFFIC


•APPEAL TO B+C AUDIENCE

•GUT SAYS THEY WILL KILL IT

• EXISTING ASSOCIATIONS2

•HAVE SOLD OVER $50K

•EMAIL LIST SIZE

•PERSONAL ENTHUSIASM3

KEY MARKETING

CONSIDERATIONS

•AUDIENCE

ACQUISITION

•TIME HURDLE

•PICK YOUR PACK

•EXCLUSIVE BUNDLES

REVENUE

30% BUY AGAIN

GREAT MARGINS

DIVERSE REVENUE POTENTIAL

Treating Video As Commerce, Digiday Video Anywhere Summit, November 2016

Marketing

Transcript of Treating Video As Commerce, Digiday Video Anywhere Summit, November 2016