The L-FactorSlogan: Decode yourself

3 MAIN ROUNDS Round 1 (the first two weeks of the month):

registering by applications or taking tests to rule out.

Round 2 (the third week of the month): an eloquent video (in English) about a given topic. For example, good leadership requires what qualities? Base on the which criteria to consider an employee good or not?  

3 MAIN ROUNDS Round 3 (the last week of the month): (4 contestants left)

divided into small rounds again, took place in a hall. 

r1: choose question packs to answer and guess the main theme.r2: Conduct before the judges' situation.r3: a form of game with high antagonism. For example: give 2 contestants a plan and they have to assess the pros and cons of it.

Marketing Plan

The L-FactorSlogan : Decode yourself

TARGET

 Student in Ho Chi Minh City , especially FTU2

Student interested in leadership

SWOT ANALYSISSTRENGTHS WEAKNESSES

• The first competition about leadership in FTU2•The content is attractive

• No experiment in organizing a big competition•The competition is in English so it may minimize the numbers of candidates

OPPOTUNITIES THREATS

•BEC can gain reputation if this project is successfully done.•It can be an annual event of BEC

•Hard to find the judges with enough technical and language skills•The budget is so big and the process is quite long for our thin human resources

OBJECTIVES Create a competition for student to

learn more about their potential Help students to experience more in

leadership. For BEC :Organize a big competition to

help gain more experiment and reputation  

BIG IDEA  Everybody has hidden factors . We call them

talents . It is decoded like your DNA and what about the others, who do not have it inborn. Our aim is not only to help you dig it up but also give you a chance to decode it by yourself – It is “The L-factor”, the factor of a leader in you.

THE END