founded by: Jared Brick + Heidi Smith traxapp.co

Business Overview September, 2013

1

Global Problem

Single-Use Disposable (SUD) Waste

2

Retail Issues

- Waste Disposal Fees- Negative Brand Perception- Municipality + County Regulations- Inventory + Operational Expenses- Corporate Social Responsibility Issues

Source: http://www.fastcompany.com/1693703/starbucks-cup-dilemma

3

The Reusables Opportunity

Retailers move towards Zero-WasteConsumers take actions towards Eco-Lifestyle

Source: Real TraX Action Heroes on http://facebook.com/traxactions

4

Ghost in Aisle 3

Ghost Shoppers = People unknown to the retail store, thus lack engagement post-shop due to missing consumer data, a lost opportunity for new marketing,

with unknown demographics that are also silent from social media.

5

+ Thank You ~ Brand Acknowledgment

+ Real Action Data Points+ Redeem Rewards for Cash & Donations

TraX Mobile Platform

+ Get Push Marketing Offers Coupons

+ Links to Digital Payments / Wallets

NEW: Store/Display any UPC Store Cards when at the register!

6

Shopping with TRAX

A Smartphone Shopper

TraX Shopper Data

Highly Socially Connected

Eco-ConsciousConsumer

New Shopper to Store + Brand

Prefers donation over cash rewards

QualityProduct Shopper

Shops at competitor stores

Linked to 2309 People (FB + TW)

Shoppedonly 1X before

Frequent App User

7

User Self-Tracked Actions

Custom #Hashtag Tracking Limited 25 Rewards - max 4 per day

TraX Photo Rewards

Store Geo-Locations tagging

Facebook Demographics Photo Validations + Email address

Current Partners:8

City Sponsored Rewards

Custom #Hashtag Campaigns Rewards Citizens for Action

TraX Local Rewards

Shop Local via Geo-Location

Instagram + Facebook Check-insPilot City Partnership: West Orange, NJ

Pipeline Cities:CA: San Francisco, Berkeley, Oakland, San Jose, LANY: New York City, BrooklynWA: SeattleOR: PortlandNV: Las VegasMI: Detroit

Leveraging:

9

TraX POS Integration

TraX Reusables will be UPC & QR ScannableUsers get paid in-store or digitally in-app

Payment Integration

Options:

10

TraX Revenues

Large Retail

Small Retail

Brands + Cities + Organizations

Subscription$5,000 -10,000

per month

Usage Fees$30-200per month

Advertising$1-5,000

per campaign

New Engagement + UsersMarketing + Social Impact Social Media EngagementValue Props:

11

Target Markets143 Million in

US with Smartphones

25M of 44M

TraX Action Heroes

10M of 30M

15M of 35M

Targeting50

Million

Total Market120

Millionin the US

Sources: http://www.comscore.com foursquare.com Lohas.com groupon.com

Eco-Consumers

Deal + Reward Seekers

Quantified-Self + Checkins

12

TraX Awards

Airing Oct 21st on FoxMentorship Support

Pitch SF Winner, July 201313

Alliance Partnerships

Grocery Convenience

RetailCafes Pharmacy

West OrangeTownship

Cities + Brands

Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the industry and reach

14

2013 2014 2015 2016 2017

TraX Investment Horizon

$Seed

Angels

$1M$3M

$100M

$22M

Angel $$

SeriesA

$Series

B

$Acq.

MergerRounds

$ESOP

orSell

TraX

15

# of TotalApp Downloads

5k

150k

3M

20M

50M

20

100

300

500

1000

2013 2014 2015 2016 2017

# of TraX Clients

Beta AppUser

Growth

RetailStore

Growth

CSR +

EPRRetail

Impacts

Market+

BrandLeader

TraX Milestones

SEED$

16

Team TraX

Jared BrickFounding Director

Presidio MBA in Sustainable Mngt.Eco-Entrepreneur, Biz Dev, MediaStartups: @Bolder @Lyft @Lovely

Heidi SmithCo-founder + CTO

13+ years of Tech DevelopmentCarbonFlow CTO + Co-founder

Passionate + Inspired

Fred SchecterWebsite + U/I Designer

Sharper Image + Auto Sport Labs

Jennifer SantAnna, MBASustainability + Org OutreachUrban Innovation Exchange

Josh KrammesStartup Advisor at SoftLayer (IBM)

Catalyst Startup Program

ROLES

CMOCFOTeam Recruitment: 2 APP DEVS

TBD Marketing + Biz Dev ContractorsAngel List Recruiting In-Process

17

founded by: Jared Brick + Heidi Smith traxapp.co jared@traxactions.com

Join Us + Thank You

18