TraX Overview summary 2013

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    14-Sep-2014
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TraX is the mobile platform to track, reward and thank shoppers everywhere for reusables in retail stores. We pay you 25¢ per trip to the store for reusable bags, cups, straws and more! Learn more at traxrewards.com

Transcript of TraX Overview summary 2013

  • founded by: Jared Brick + Heidi Smith traxapp.co

    Business Overview September, 2013

    1

  • Global Problem

    Single-Use Disposable (SUD) Waste

    2

  • Retail Issues

    - Waste Disposal Fees- Negative Brand Perception- Municipality + County Regulations- Inventory + Operational Expenses- Corporate Social Responsibility Issues

    Source: http://www.fastcompany.com/1693703/starbucks-cup-dilemma

    3

  • The Reusables Opportunity

    Retailers move towards Zero-WasteConsumers take actions towards Eco-Lifestyle

    Source: Real TraX Action Heroes on http://facebook.com/traxactions

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  • Ghost in Aisle 3

    Ghost Shoppers = People unknown to the retail store, thus lack engagement post-shop due to missing consumer data, a lost opportunity for new marketing,

    with unknown demographics that are also silent from social media.

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  • + Thank You ~ Brand Acknowledgment

    + Real Action Data Points+ Redeem Rewards for Cash & Donations

    TraX Mobile Platform

    + Get Push Marketing Offers Coupons

    + Links to Digital Payments / Wallets

    NEW: Store/Display any UPC Store Cards when at the register!

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  • Shopping with TRAX

    A Smartphone Shopper

    TraX Shopper Data

    Highly Socially Connected

    Eco-ConsciousConsumer

    New Shopper to Store + Brand

    Prefers donation over cash rewards

    QualityProduct Shopper

    Shops at competitor stores

    Linked to 2309 People (FB + TW)

    Shoppedonly 1X before

    Frequent App User

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  • User Self-Tracked Actions

    Custom #Hashtag Tracking Limited 25 Rewards - max 4 per day

    TraX Photo Rewards

    Store Geo-Locations tagging

    Facebook Demographics Photo Validations + Email address

    Current Partners:8

  • City Sponsored Rewards

    Custom #Hashtag Campaigns Rewards Citizens for Action

    TraX Local Rewards

    Shop Local via Geo-Location

    Instagram + Facebook Check-insPilot City Partnership: West Orange, NJ

    Pipeline Cities:CA: San Francisco, Berkeley, Oakland, San Jose, LANY: New York City, BrooklynWA: SeattleOR: PortlandNV: Las VegasMI: Detroit

    Leveraging:

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  • TraX POS Integration

    TraX Reusables will be UPC & QR ScannableUsers get paid in-store or digitally in-app

    Payment Integration

    Options:

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  • TraX Revenues

    Large Retail

    Small Retail

    Brands + Cities + Organizations

    Subscription$5,000 -10,000

    per month

    Usage Fees$30-200per month

    Advertising$1-5,000

    per campaign

    New Engagement + UsersMarketing + Social Impact Social Media EngagementValue Props:

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  • Target Markets143 Million in

    US with Smartphones

    25M of 44M

    TraX Action Heroes

    10M of 30M

    15M of 35M

    Targeting50

    Million

    Total Market120

    Millionin the US

    Sources: http://www.comscore.com foursquare.com Lohas.com groupon.com

    Eco-Consumers

    Deal + Reward Seekers

    Quantified-Self + Checkins

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  • TraX Awards

    Airing Oct 21st on FoxMentorship Support

    Pitch SF Winner, July 201313

  • Alliance Partnerships

    Grocery Convenience

    RetailCafes Pharmacy

    West OrangeTownship

    Cities + Brands

    Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the industry and reach

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  • 2013 2014 2015 2016 2017

    TraX Investment Horizon

    $Seed

    Angels

    $1M$3M

    $100M

    $22M

    Angel $$

    SeriesA

    $Series

    B

    $Acq.

    MergerRounds

    $ESOP

    orSell

    TraX

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  • # of TotalApp Downloads

    5k

    150k

    3M

    20M

    50M

    20

    100

    300

    500

    1000

    2013 2014 2015 2016 2017

    # of TraX Clients

    Beta AppUser

    Growth

    RetailStore

    Growth

    CSR +

    EPRRetail

    Impacts

    Market+

    BrandLeader

    TraX Milestones

    SEED$

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  • Team TraX

    Jared BrickFounding Director

    Presidio MBA in Sustainable Mngt.Eco-Entrepreneur, Biz Dev, MediaStartups: @Bolder @Lyft @Lovely

    Heidi SmithCo-founder + CTO

    13+ years of Tech DevelopmentCarbonFlow CTO + Co-founder

    Passionate + Inspired

    Fred SchecterWebsite + U/I Designer

    Sharper Image + Auto Sport Labs

    Jennifer SantAnna, MBASustainability + Org OutreachUrban Innovation Exchange

    Josh KrammesStartup Advisor at SoftLayer (IBM)

    Catalyst Startup Program

    ROLES

    CMOCFOTeam Recruitment: 2 APP DEVS

    TBD Marketing + Biz Dev ContractorsAngel List Recruiting In-Process

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  • founded by: Jared Brick + Heidi Smith traxapp.co [email protected]

    Join Us + Thank You

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