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Transcript of TravisBead Be design newsletter
BeTravisBead Work | september 2010
Thanks for clicking through, hope you enjoy looking at our recent work. If you have a project
that needs some assistance please get in touch. Please feel free to forward this to your friends,
contacts, followers and everyone else.
p2Be | september 2010
Hello. Without realising it, this has become a bit of a logo design special. We do, of course do other types of design work, all the way from brochures to websites. But, this work literally jumped off the mac this time round, so wow, we’ve got a special. Hope you enjoy it.
Your Logo. Whilst we are talking about logos, here’s an interesting stat.
A local printer told me recently that 80% of their clients could
not send them a high resolution logo. They’d ask for an EPS
file and get a shoulder shrug. I believe this raises an important
point for both business owners and logo designers, probably
more so for the owners.
Your logo is probably the single most important piece of
design spending you’ll ever make and yet you are never really
in control of it after the design process has finished. You
might be sent countless jpegs at different sizes, but these are
pretty useless when you want to put a sign on your new office
space. Your designer should give you the jpegs AND either
their source Adobe Illustrator (.ai) file, or at least a .eps file.
With this, you can hand it over to any designer, print or web
and they’ll be able to size it to any size from favicon to double
decker bus!
I know all the designer debates over copyright, IP, etc (believe
me i’ve been there), but this is the one thing that should be
signed over lock, stock and barrel. Make sure you’ve got yours.
LifeCycle - Cycle hire scheme
A university group contacted us to brand their pilot study to be submitted as part of their MBA project. The cycle scheme similar to the recent London scheme could be franchised to many global city centres.
Be | september 2010
Five Coaching - Employment Services
Employment company that coaches people back into work. Various sources suggest that orange is the colour of success, so an obvious choice.
Silvertec - IT Services
An existing logo that required a refresh as the company moved into consultancy. We maintained the existing colours and fonts, choosing to develop an icon that suggested connectivity, reach and expansion.
p2Be | september 2010
Libertine Spirits - Exclusive beverages
Based at Biddlesden Abbey, Libertine Spirits importand market exclusive beverages. The logo reflectsboth the heritage of the location and the luxuriousnature of the products.
LIBERTINE SPIRITSL I B ERT I N E SP I R I TSL I BERT I N E SP I R I TS
Solaveil - Specialist coatings
Coatings to harvest sunlight, sounds like a novel idea. The logo kind of explains the product at a glance and builds on the existing brand development.
p2Be | september 2010
John’s Boat WorksBespoke boat builder
A start-up company doing branding the right way. Bespoke boats are premium products and we’ve developed a logo that hopefully mirrors this.
Amber PhotographicsPhotographic services, scanning, printing...
Wouldn’t normally use images in a logo unless they are for web only. After in-depth talks with the client, it was agreed that he’d never do billboard advertising.
©2010 TravisBead
TravisBead
611 South Eighth Street
Central Milton Keynes
MK9 3DE
01908 231401
www.travisbead.com
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ThanksSee you again soon.