Traverse Research n' Consulting
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Transcript of Traverse Research n' Consulting
We are a “One-Stop Shop” boutique market research company providing a strongresearch arm to its clients globally. Our intimate knowledge of the markets where you dobusiness means we provide an invaluable local perspective.
Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutionsto businesses worldwide by adding value to their business thus creating a strong bank ofsatisfied clients on the way
Our strength lies in extensive domain knowledge and in-depth research expertise todeliver accurate and incisive market insights.
The company uses its strong network to gather insights and market trends from across the country and globe. As a result we are able to deliver quality data along with timely delivery and simultaneously being cost effective
Traverse Research n’ Consulting is a fast growing Market Research company with itscorporate office in New Delhi, India.
Market Research Insights & Consulting
• Primary Research
• Qualitative
• Quantitative
• Secondary Research
Data Collection Services
• Field Data Collection
• Depth Interviews
• CATI/Online
• Focus Group
Data Analysis Solutions
• Survey Programming
• Data Processing
• Data Analysis
• Report Writing
Automotive
Consumer FMCG
Travel & Leisure
Finance
Energy & Utilities
Political & Social
Technology
Healthcare
Media
• Concept | Product Testing
• Post Launch Evaluations
• Retail | Channel Audits
• Stakeholders Satisfaction Measurement
• Mystery Shopping
• Market Sizing and Opportunity Assessment
• Media & Web Habit Assessment
• 360 Degree Profiling And Segmentation
• Usage & Attitude Studies
• Buying Behavior and Purchase Dynamics
• Brand Health Monitoring & Measurement
• Brand Equity & Positioning
• Brand | Product Development studies
• Competition Benchmarking
• Evaluation of Promotion Schemes| Incentives
• Brand Perception Audits
• Campaign Evaluation, Ad Pre and Post Tests
• Product Penetration Study
• Pricing Strategy
We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems
CATI Language Support – English , Chinese, Japanese, French, German, Arabic, Philippines , Spanish, India (Native)
Field Coverage - PAN India , UAE, APAC
Research request
Client enters request as per agreed template and emails to us.
1 Acknowledgement
email confirmation of receipt
2 Timeline and Scope Confirmation
Project manager confirms/discussed scope and deadlines
3 Team Engagement
Create a team to deliver on the project
4
Client Collaboration
Research team takes clarifications, if required and confirms availability/non-availability of requested information
5 Solution Delivery
Research team returns email with end product
6Feedback Form
Monthly feedback forms sent to clients for process/quality improvement through the CEO
7
Research team
Research manager
Global Client
Research request1
Acknowledgement2
Timeline and Scope Confirmation 3
Team Engagement4
Client Collaboration5
Solution Delivery6
Feedback Form7
Respondent appointments are sought by interviewer on the spot based on respondents’ convenience.
In case to case basis; appointments are taken over the phone basis respondents’ availability and consensus to be a part of research study
Mock Interviews are conducted in order to make the interviewers familiar with the actual situation
Special emphasis is laid on capturing open ended responsesFor better quality, respondent’s are given a separate copy of the
stimulus or show cards while capturing aided responses
All interviewers are carefully chosen based on their previous experience on similar studies as well as their interpersonal skills
All Interviewers are thoroughly briefed by the research team post finalization of the field stimulus including questionnaire regarding project requirements and quality norms
Accompaniments
Field Supervisor accompany every
interviewer for certain number of
interviews on daily
basis
Research or Field
Management also does random
accompaniments as per the project
requirements
Scrutiny
As per norms, Field Supervisors
scrutinizes all the completed
questionnaires &
also ensures the
quality & relevance of responses
Field Supervisors back check 20-25% of
the total sample size either physically or
telephonically
All back checks happen within three
days of conducting the interview
Research Managers and Field
Management also back check 2-5% of
the total sample size
on certain key
parameters
RespondentBack Checks
Back Checks by Management Team
Anupam Sen - Co-founder & Director - Marketing
Anupam comes from a marketing and sales background and has worked in multiple strategy and management roles aswell. As Director – Marketing, he is responsible at the overall marketing and sales activities in the company. Hisexperience includes working for clients in the Automotive and Healthcare sector and he has also worked extensively onprojects for NGO’s. Anupam has had the opportunity of working for firms such as Bharti Airtel, Wipro, Evalueserve,Technova India and was also the founding partner of a technology start-up.
Bhoorender Panwar - Co-founder & Director – Operations
With more than 12 yrs of industry experience, Bhoorender is responsible for over all execution along with clientservicing and business development. His core expertise lies in project execution. He believes in keeping the client'sbusiness objective as center focus and is leader who believes in providing quality to any work his team undertakes.Worked on several global projects during his tenure with some known brands like Market Excel Data Matrix -Singapore,Forester Research , Majestic Market Research, NIIT Ltd, along with startups at a management role.
Shipra Sanganeria – Head-Data AnalysisWith an overall experience of 9 years, she has a proven ability to draw on strong analytical and problem solving abilitiesto develop and effectively communicate insightful recommendations. She has a strong hand in tracking markets acrosssegments, with strong insight, experience and expertise in applying relevant research methodologies.Shipra has had stint’s with brands such as Koncept Analytics, Springboard Research (Now Forrester), HDFC StandardLife, Mindfire Solution.
Farhath Unnisa – Research HeadAn enthusiastic, ambitious market research professional who has achieved results in highly competitive environmentstransforming consumer data into meaningful and actionable insights. With over 8 years of experience, she hassubstantial international experience and expertise in applying relevant quantitative and qualitative researchmethodologies. She heads our south India region with a team researchers.Farhath has had the chance of working with brands such as Forum Business Research, Market Tools, Pulse Group, TNSIndia.
Manu Sharma - Manager OperationsA market research professional with 5+ years of experience in the industry and proven ability to streamline operations and improve the brand images of the organizations he has been associated with , in highly competitive environments. A self-directed professional with the ability to consistently achieve and deliver the required objectives on an ongoing basis. An effective leader and mentor, recognized for his ability to coach individuals, develop talent, and build highly productive teams.He has worked with companies such as Springboard Research (now ‘Forrester Research’), Toluna India & Infotech Global India (IGI).
Project Name Objective Respondent Title Geography Type Of Interview Mode
ICU Medication To gather opinions on ICU medicationAnesthesiologist,
Cardiologist, IntensivistsUS Quanlitative CATI
Wellness Study
To obtain the General Practitioner’s opinionon the role it can play in helping general population maintain a healthy lifestyle.
In addition, capture the key features of health programs being currently used or would
like to be utilized forthe same
Physicians, HR Heads India Qualitative CATI
Invasive Surgery
To obtain an opinion from physicianswho have experience in performing
Invasive surgery and have the technical knowhow of surgical devices. The aim was tounderstand the decision making process of
physicians when it comes to purchasingsurgical supplies, instruments and drugs, etc
Healthcare specialists in various domains
such as oncology, haematology,
orthopaedic, urology, laparoscopy,
endocrinology
Canada, Brazil, Japan, UK
Quanlitative Web CATI
Medical Devices StudyTo understand the opinion on the major
suppliers of medical systems
Oncologists, Radiologists, Cardiologists, Hospital C-
level managers headsof ICU
India Quantitative CATI
Project Name Objective Respondent Title Geography Type Of Interview Mode
IT Brand Tracker Study
To measure and track businessawareness and preferences among
the top decision makersfor business software
Strategic Level Officials like CIO, CTO, CISO or VP- IT.
Operations as well as those responsible for actual
execution of the IT objectives such as software-backup,
security, storage, database, server applications etc.
US, UK, Australia, Singapore
Quantitative CATI
Application Quality Management Study
With regard to application functionality,performance
and/or security ofAutomated Software Testing Tools
The respondents who test software or manage the
software testing process like Software Tester, QA Director,
QA Manager, CIO, CTO etc.
India, US, UK Qualitative CATI
Cloud Computing StudyTo measure the scope and
understanding of IT professionalin regards to Cloud Computing
Respondent Sample constitutes of Chief
Information Officer (CIO), Head - IT, Vice President - IT, Senior Vice President - IT, Executive Vice President - IT , Director -
IT, General Manager - IT, Manager - IT
UK, US Quantitative CATI
Customer Satisfaction SurveyTo measure and track business awareness
and preferences for specific brandsConsumers using different
brands of mobile phones IndiaIndia Quantitative CATI
Project Name Objective Respondent Title Geography Type Of Interview Mode
Multi-country IDIsTo understand the travel patterns
of residents/tourists travelingto India and other countries
HNI/Business travelers/Leisure/Students
UK/ANZ/UAE Qualitative Face-to-Face
Multi-country PAPITo understand the travel patterns
of tourists travelling toIndia and other countries
HNI/Business travelers/Leisure/Students
UK/ANZ/UAE Qualitative PAPI
Mass for Awareness
Data collection and analysis aboutthe voter's perceptions about the forthcoming assembly elections
in Bihar, India
Eligible voting population with people 18+ age bracket
in BiharIndia Quantitative Face-to-Face
Vote for India Initiative
Data collection and data analysisabout the preformance of all the
Lok Sabha (lower House) parliamentarians based on various
parameters
Indian Parliamentarians- Lok Sabha (Lower House)
membersIndia Quantitative Face-to-Face
Thank You
Tel.: 011-47469700
Email: [email protected]
Location: 15, Lower Ground Floor, Jangpura Extn, New Delhi