Booking Window June 8, 2020 – December 21, 2020

Travel WindowResort Reopening – December 22, 2020

Promotion Goals & Objectives

• The Great Start Breakfast Plan promotion is designed to offer a flexible dining option in consideration of budget conscious travelers so guests can dine how they desire.

• The Great Start Breakfast Plan temporary promotion is aimed to:

• Offer affordable pre-fixed menu pricing with one price for a multiple course lunch or dinner, similar to a European “Menu of the Day”.

• Attract new customers who may be cost conscious due to current employment conditions, guests who spend less time on property, preferring to explore the destination, or guests who have an aspiration for luxury and would like an affordable opportunity to try an AMResorts® brand.

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.June, 2020

Offer Details

• Booking Window: June 8, 2020 – December 21, 2020

• Travel Window: Resort Reopening – December 22, 2020

• Participating Resorts: All Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, Reflect and Sunscape Resorts & Spas in the Americas

• Applicable Markets: ALL

• Offer details: For a limited time, we’re offering a flexible dining option so guests can dine how they desire. Guests enjoy a delightful breakfast, luxe accommodations, and full access to resort amenities.

• Additional Terms & Conditions apply. Click for details.

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.June, 2020

Promotion Landing Page:

Promotion Creative

Promotion Logo

Color Palette

PRIMARYHEX: 493616

SECONDARYHEX: 6B3C4B

TERTIARYHEX: 9A032C

FOR TEXTHEX: 493616

Promotion Design

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.June, 2020

Promotion Collateral

Email• Target audience:

Consumers & Travel Agents

• Social media sharing capabilities to create a viral component

• JPEG available on the Media Site – Use as a reference for email creative development

• Image assets available on the Media Site in the Promo in a Bag

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.June, 2020

AMRewardsTM

Target audience: Travel AgentsAgents can earn points on all bookings, including the Great Start Breakfast Plan, for any of the following rewards:• Booking Bonuses – distributed in the form of an AMRewards Visa® Prepaid

Card• Complimentary nights for you

• Gifts for clients during their stay• Spa treatments• Romantic dining • Champagne breakfast in bed

• Branded Marketing Materials• Co-branded banner bugs• Co-branded desktop banner displays• Co-branded point of purchase display

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.June, 2020