Travel Photography for Social Media

TRAVELPHOTOGRAPHYFORSOCIALMEDIA

ABIGAILKING

www.insidethetravellab.com

SOCIALTRAVELBRITAIN2015

SOCIALMEDIA-InsidetheTravelLabFeaturedbyTheIndependent,NaOonalGeographicTraveller,BBC,Grazia,Cosmopolitan


TRADITIONALMEDIALonelyPlanet,BBC,NaOonalGeographicTraveler,CNN

NEWPARTNERSHIPSCapOvateDigitalMedia,iAmbassador,MustLoveFesOvalsSponsors:CathayPacific,CanonTeaching:TheSocialFootprint

@abigailking @insidetravellab

Howaboutyou?



Why bother?

Intheageofvideo,whybotherwithphotographs?




Theygetpeople’saYenOon•  Frontpageofthepaperstranslatestosocialmedia•  Tweetswithimagesreceive18%moreclicks,89%morefavouritesand

150%moreretweetsthanthosewithout.•  FacebookandGooglePlusprioriOzeimages•  Pinterest–imagebasedcommerce



Theygetpeople’saYenOon•  Frontpageofthepaperstranslatestosocialmedia•  Tweetswithimagesreceive18%moreclicks,89%morefavouritesand

150%moreretweetsthanthosewithout.•  FacebookandGooglePlusprioriOzeimages•  Pinterest–imagebasedcommerce

Peopleliketosharethem•  43%ofpeoplesharephotographsonsocialmediavs17%sharingvideo

Whatsortofimagesdoyouneedandwhereshouldyoufindthem?


STANDARDBROCHURE www.insidethetravellab.com

SOCIALMEDIA


KNOWYOURNETWORKS-Correctlysized-CorrectlyproporOoned-Correctcopyright


TWITTER


DRILLDOWN:INSTAGRAM www.insidethetravellab.com

DRILLDOWN:PINTEREST www.insidethetravellab.com

1)Takethemyourself2)Commissionaphotographer3)Usestockagencies4)Communitysource5)GetcreaOvewithbloggers


FINDINGIMAGES

COMMISSIONAPROAdverOsingModelrelease,propertyrelease


Paid:GeYy,ShuYerstock

Free:“CreaOvecommons”onFlickr,Wikipedia

FreeimagesiteslikeKaboompics,Pixabay,Unsplash,

Photopin


EXAMPLESHashtage.g.#inCostaBrava

Curatehistory–Malmo,SwedenCompeOOons–BooOful,MoneySupermarket


COMMUNITYSOURCE•  Learnwhatyourcommunitylikes•  SeeyourownareafromadifferentperspecOve•  CreatepartnershipsandrelaOonshipswithyourravingfans


WORKWITHBLOGGERS

•  TapintothedifferentperspecOveofyourdesOnaOon

•  Makethemostoftheirskillsanddifferentvoices

•  MakethemostoftheirknowledgeofsocialmediaandinteracOon

•  Tapintotheiraudiences


WORKWITHBLOGGERS

BudgetTraveller–SkyscannerTakeover


WORKWITHBLOGGERS

LolaAkinmade–LocalBloggerforSweden


WORKWITHBLOGGERS

ReisebloggerKollecOv–VisitBritainFacebookTakeover


WORKWITHBLOGGERS

FamilyAdventureProject–Haiku-Japan

1)TakebeYerphotosyourself


5TipstotakebeYerphotos


RuleofThirdswww.insidethetravellab.com

NoFlashwww.insidethetravellab.com

Closeups www.insidethetravellab.com

AcOonShots www.insidethetravellab.com

BlackandWhite www.insidethetravellab.com

Thankyouandgoodbye!


Travel Photography for Social Media

Travel

Transcript of Travel Photography for Social Media