Build upon and develop core production skills and apply them in a range of specifi ed creative contexts.• At first we came up with the idea of family, We began to like this idea a lot as we could really make an emotional connection with the audience.

•We wanted something catchy. Something that is intense, gripping and then tricks the audience into believing it is a film being advertised until they find out at the end it is a Travel Master card.

Analyze and evaluate the creative possibilities opened up by

developing digital platforms and develop a critically informed and

refl ective grasp of this fi eld of media production.

• We decided to go wi th the idea of an act ion movie tra i ler as we fe l t that we could work a twist into a travel master act ion movie.

• Act ion tra i lers are short , snappy and could eas i ly fi t into our 30 second you tube s lot

• Our main idea was to have people running for thei r t ram, t ra in or bus very dramatica l ly. A man fa l ls and drops h is change

• We would then introduce the travel master card and show the audience how usefu l i t i s .

Identify problems encountered and employ solutions to challenges presented in project work and

evaluate these.

In order to get the shots we wanted we needed travel master cards to use the buses, trams and trains. After a whi le we fi nal ly got a TM card, however the day we chose to fi lm transport i t ra ined and we could not r isk gett ing the equipment wet.

This meant we had to quickly change the idea of our narrat ive but st i l l incorporate the card. We borrowed a lab room and made it out as a science experiment. This meant we st i l l maintained the act ion theme as wel l as introduce the travel master card.

Demonstrate and apply a greater understanding of professionalism in your engagement with independent

and collaborative work.

• One main focus to apply profess ional ism into the product ion of our v ideo was to stay in regular contact wi th our c l ient , in order to update progress and refl ect our idea’s wi th the c l ients v is ion of the product .

• Problems arose when we could not contact the c l ient . Th is meant we had to take many creat ive r isks in producing the commerc ia l .

https://vimeo.com/119113249

CONCLUSION – ANY QUESTIONS?