Travel Markets

TRAVEL MARKETS, TRAVEL SERVICESAND DESTINATIONS

CHAPTER III

TRAVEL MARKETS

A market is the prospective travel consumer of a travel component or a tour package, at the point of origin, while the destination is the place to visited or experienced within a geographical area of operation.

Factors that Influence Travel

1. Age. Age plays an important part in the type of experiences that appeal to a person.


2. Gender. Gender also plays a significant role in travel motivation. This is due to role conflict.


3. Education. Different level of education,(a person’s socio-economic status, income level),

determine the types of new experiences a person is willing to accept.

Corporate Travel or Business Travel

Is sponsored travel for financial or economic gain and for representation purposes in private or public sectors events.

Leisure Travel or Holiday Travel

Is characterized by its motivators- physical, cultural, personal interaction and status or prestige.

“Leisure Travel Motivators”

2. Cultural motivators- are those related to the desire to know more about the other people’s cultures and their way of life.


1. Physical motivators- are those related directly to health, wellness and physics enjoyment.


3. Interpersonal motivators- are those related to a desire to meet and make new fiends in other places, visit friends or relatives.


4. Status and prestige motivators- are those related to self- fulfillment achieved through travel and include personal development.

“Leisure Travel De-Motivators”

1. Cost of travel- travel is dependent on disposable income.


2. Lack of time- People without enough time and cannot leave their job or business will not travel.


4. Family stage- Parents of young children often do not travel because of the inconvenience of traveling with children.


3. Health- Poor health is not conductive to travel.


5. Lack of interest- Lack of travel information on destinations that may bring pleasurable experiences is a deterrent to travel.


6. Fear and safety- Bad publicity about the destination creates doubt and fear.

Holiday Market Variables

Socio-Economic and Demographic Variables

-Age, education, gender, -income, occupation, profession and civil status, -family size, family life cycle, -social class and religion can have impacts on food, mores, and dress codes.


Product- Related Variables

-length of stay, transportation mode-brand loyalty, equipment type, recreation activity,- expectations and experience preference of travelers will also determine the contents and activities that they will do in the destination.


Psychographic Variables-personality traits, life-style, attitudes, interest, opinions, motivations


Geographic Variables

-A visitors home country, region or residence and population density is examined.

Travel Markets

Travel

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