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Travel Industry: USD 36 bn, 7.5% expected CAGR over next 10 years Source: India 2012 WTTC, IBEF Travel Industry* is playing an increasingly important role in Indias economy : 1.9% is the direct contribution of total Travel industry to Indias GDP 5% contribution to total employment 3.8% of total exports was from Inbound tourism (~USD 14.5 bn ) 5.1% of total investment was in Travel(~USD 23 bn) Domestic Travel to be the primary growth driver: ~82% of Total Travel 74% of Travel is Leisure travel, expected to grow by 8.6% in 2012 26% of Travel is Business Travel, expected to grow by 4.1% in 2012 CAGR: 7.8% *WTCC definition of Travel includes: Domestic expenditure +Inbound tourism + restaurant& leisure industries+ govt. spending+ capital investment

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India is the second largest Travel Market globally after China, largest contributor to employment Source: India 2012 WTTC, IBEF

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Travel: Poised to Sustain Growth Momentum Favorable demand, improving infrastructure and investments to drive T&T growth Source: India 2012 WTTC, IBEF Increasing per capita income and a rapidly growing middle class: 160 mn people expected to grow to over 267 mn by 2016 Favorable demographics: Over 50% of the population under 25 years Domestic as well as outbound travel to increase due to: Increased affordability as a result of increasing disposable income Availability of attractive tour packages Increased affinity towards leisure travel Demand GrowthIncreasing InvestmentPolicy Support Innovative campaigns launched to attract tourists: Incredible India and Athithi Devo Bhavah 100 % FDI allowed in hotel and tourism sector USD 648.5 mn sanctioned during the 11th Five Year Plan for 991 tourism infrastructure projects CAGR of 15.4% over 2005-11 in Govt. spending on T&T (USD 1.6 bn in 2011) T&T attracted capital investment of INR1,253.9bn in 2011 (~USD 23 bn) Expected to rise by 12.3% in 2012 (~USD 26 bn); ~5.3% of GDP Rise of 7.5% pa is projected over the next ten years to INR2,903.9bn in 2022 (~USD 53 bn) 1 23

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Retail Travel : 33% of Travel is Online, Online growing much faster than offline Online travel share has been steadily increasing: 23% in 2009 to ~33%** in 2012 Online travel penetration (33%) is ahead of China and Japan; comparable to US (38%) Online Travel market grew 3x compared to the overall market in 2011 viz. 23% vs 8% 23% growth projected during 2012-13 USD 7.3 bn (12) to USD 9 bn (13) Online travel drives >85% of e- commerce in India

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Travel Market Segmentation

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Suppliers Website v/s OTA

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Online Travel Future Growth Engine: Hotels, Bus, Car rentals Source: Phocuswright; Internal intelligence 2012 Retail Travel Industry Split USD Bn2012 Total2012 Online Online Penetration Online Split (%) Air9.33.942%54% Hotels5.90.813%11% Rail6.02.542%34% Car Rental0.70.113%1% Total21.87.333% Bus80.22.9% Air ticketing continues to be the largest segment (54%) followed by rail ( 35%) Newer categories like hotels, tour packages, bus and cars have higher margins, low online penetration and are going to be the drivers for the next phase of growth Supplier branded sites accounted for 64% of the total market led by Indian railways and low cost carriers However, OTAs to grow fast by focusing on the new high growth verticals

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Turbulence in Travel Market: Driven by issues facing the domestic airline industry Source : Phocuswright, DGCA Supply constraint: Grounding of majority of Kingfishers fleet, long duration strikes by the National carrier Spiraling jet fuel prices and consequently hike in fares resulting in stagnant /decline in passenger traffic growth Rupee depreciation slowing outbound travel High debt burden and operating losses for majority of the Indian carriers Air Market: Total & Online Challenges facing the airline industry Air continues to be the largest travel category both online and offline 2011-12 has been a challenging year for air growth: Passenger traffic declined by 0.9% from Jan - Sept 2011 to Jan - Sept 2012 Gross margin under pressure for travel companies because of increase in monopoly of airlines However online air growth has remained robust at 25% in 2011 and expected to be 22% in 2012 to USD 3.9 bn Steady increase in online air penetration : from 38% in 2011 to 42% in 2012 end Domestic Air Passenger Traffic (0.9%)

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Turbulence to be Overcome by policy changes and shifting focus to new growth verticals Source : Phocuswirght; KPMG Background Paper on Indian Aviation, news articles Revival of Domestic Air New Verticals Growth Incumbents to increase supply: from 385 to 522 aircrafts over the next few years; will ease out the demand supply mismatch 49% FDI by foreign carriers approved, potential funding for cash strapped airlines Increased supply and competition from new players will reduce monopoly of existing suppliers ATF imports allowed, airline operating costs to reduce Opening of bilateral rights to all domestic carriers, will lead to better seats utilization Investments for up gradation / creation of new airports Key Verticals to drive future growth Hotels Holidays / Packages Bus New verticals: Car rentals Higher margin categories, focus area for all OTAs Characterized by low online penetration, increasing trend to move online: enough headroom for growth Categories like bus and hotels are highly scalable and huge standalone verticals for growth

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Goibibo - 2012

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Goibibo 2013

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Our Focus Areas

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Goibibo on all mobile platforms

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Goibibo mobile experience : Fast, easy & seamless

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Goibibo Hotels

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Hotels@yourprice mobile only app for hotel bidding

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Bus on mobile Ladies seat

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Tools On Mobile Mobile Sync with WebWeather forecast Fare Trend

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Improved Home screenTravelers' list Improved Bus UI

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Native xpress paymentNotification DashboardTravel Checklist

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IOS Passbook

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Hotels : new platform One search Box

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Map view Compare, short list Revamped Superior content

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Map View Booking

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Inventory management platform for Hotels

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Goibibo Wallet : First of its kind All refunds, discounts, loyalty points All in one encompassing wallet

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Goibibo : Fastest value proposition : Upfront

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Thank You