Travel Brochure PDF - The...

Travel Brochure PDF 12/10/06 12:49

Welcome to the 20th Guardian, Observer and GuardianUnlimited Travel Awards. When the Observer launched theseawards two decades ago, they were the first reader awards ofany kind to feature in a national newspaper. They were fairlybasic, with only five categories: best tour operator (Thomson),favourite airline (British Airways), favourite UK destination (LakeDistrict), short-haul (France) and long-haul destination (US). Butthen so was the way we travelled back then: take a break in theUK, or book a package deal with a travel agent to somewheresunny.

These days, we’re much more likely to put together our ownholidays to any destination in the world with cheap onlineflights than we are to visit a high street travel agent(interestingly, the winner of this year’s travel agent prize, TravelCounsellors, a network of travel specialists, will come to yourhome). As a result, over the years, we’ve expanded and refinedthe categories in the awards to reflect this. For example, weintroduced the notion of rating the quality of service over sheerquantity of votes; we introduced a section for online bookingservice; the best short-haul airline category reflects thespectacular growth in weekend breaks abroad, and is nowdominated not only by the low-cost airlines but also by moreestablished airlines, such as British Airways, that have had tocompete for this market.

In terms of destinations, France and the US, were the oldfavourites, but over the years, our readers have become muchmore adventurous, and countries from Iceland to Slovenia, andChile to New Zealand have since topped these categories.

This year, we’ve introduced the ethical tourism prize as areflection of readers’ growing appetite for sustainable travel.We want to reward companies and schemes that are making areal effort to protect and sustain the assets – the pristine

beaches, ancient ruins, mountains and, most importantly, thecommunities – on which this industry so heavily relies.

We also wanted to give a special mention to larger operatorsthat, despite our scoring system, sometimes get overlooked incertain categories as they are providing a high level of service tosuch a large number of people; those categories are touroperator and short break company. Therefore, for thesecategories we have awarded two winners, one mainstreamoperator and one specialist operator. Mainstream companieswere those who had 3% or more of the total votes, specialistcompanies those that had less.

For the 2006 awards, we received 15,000 completedquestionnaires (there were 9,000 in the first year). The couponwas published for three weeks in the Guardian, the Observerand on Guardian Unlimited earlier this year asking readersabout their holidays. An independent company recorded thedata and, in the following pages, you can see how theresponses have been translated into table results. The scoring isstraightforward, with readers being asked to rate the quality ofthe service they received on their holidays by ticking four boxes:excellent, good, fair or poor. Each company’s score wastranslated into a percentage, allowing us to compare smallcompanies – assessed on fewer holidaymakers’ ratings – withlarger rivals.

When we set up these awards two decades ago, nobody couldhave predicted how much would change in the way we travel.But one thing remains certain: word of mouth is always the bestguide to where to go on holiday, who to go with and where tostay. Which is why asking the readers of the Guardian, theObserver and Guardian Unlimited Travel for their personalrecommendations remains as relevant today as it was 20 yearsago.

Introduction

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Joanne O’ConnorTravel editor,The Observer

Liane Katz,Travel editor,Guardian Unlimited

Andy Pietrasik,Travel editor,The Guardian

Travel Brochure PDF 12/10/06 12:49

rankings last year's coupons % scorerankings

1 Travel Counsellors – 247 99.292 Trailfinders 1 609 90.723 Travelcare 6 101 88.374 Co-op Travel – 120 855 Dial A Flight.co.uk 10 49 84.696 British Airways Holidays 12 44 84.667 STA Travel 2 214 848 Expedia.co.uk 4 266 83.469 Opodo 15 55 82.73

10 Airline Network 7 50 81.511 Flight Centre 3 85 80.5912 Travelbag 8 103 80.113 Going Places 13 148 80.0714 Lunn Poly 19 61 79.9215 Thomas Cook 9 469 79.3716 First Choice 20 207 77.1717 Lastminute.com 11 182 75.5518 Ebookers 17 60 74.17

Total 3,070 82.9

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Direct Holidays have made an impressive leap from 14th place in lastyear’s awards to take victory this year, while the airlines have shown abig improvement with British Airways, Easyjet and Jet2.com allmaking it into the top six.

Best online booking serviceBest travel agentAfter three years at the top, Trailfinders have been pipped by TravelCounsellors, who use an innovative system of travel agents workingby phone from home.

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1 directholidays.co.uk 14 90 90.562 explore.co.uk 5 63 90.083 exodus.co.uk 1 84 88.694 jet2.com 2 68 87.875 easyjet.com 13 566 85.166 britishairways.com 17 397 85.147 travelbag.co.uk 18 70 858 firstchoice.co.uk 21 134 84.339 virginholidays.co.uk 4 110 82.95

10 airline-network.co.uk 9 111 82.8811 expedia.co.uk 10 1241 82.712 opodo.co.uk 22 263 81.5613 travelocity.co.uk 24 74 81.4214 airmiles.co.uk 28 74 81.0815 thomson.co.uk 26 193 80.1816 thomascook.com 7 129 78.8817 lastminute.com 25 643 78.6918 ryanair.com 30 420 78.3319 eurostar.com 23 102 78.1920 ebookers.com 29 229 75.76

Total 5,061 82.9

Travel Brochure PDF 12/10/06 12:49 Page 4

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1 Trailfinders 1 739 90.62 STA Travel 8 945 88.63 Flight Centre 9 194 86.94 Expedia.co.uk 7 365 86.45 Bath Travel - 54 85.76 Travelcare - 507 85.47 Airline Network - 57 84.28 Travelbag 4 182 84.19 Thomas Cook 5 1,041 83.1

10 Dial A Flight.co.uk - 72 82.611 Lastminute.com 14 302 82.012 British Airways

Holidays 6 123 80.713 Going Places 13 289 80.014 Bridge The World 3 61 79.515 Opodo - 62 79.416 MyTravel - 52 79.317 Airmiles Travel

Company 12 72 79.218 Thomson 11 271 78.819 Lunn Poly 10 420 78.6

20 First Choice 15 266 78.221 Ebookers 17 129 74.822 Airtours Holidays - 78 70.8

Total 6,281 83.9

Again we’re using two categories, which has opened up the way foronline travel agent Expedia to grab the top spot in the mainstreamcategory. In the specialist category, last year’s winner, Inntravel, takesthe title for the fourth year running.

Best short break companyWith its unstuffy cruise product aimed at a younger, more activeclientele, Ocean Village has beaten off competition from moretraditional cruise lines to take this year’s number one slot.

Best cruise lineBest tour operator


Mainstream operators1 Audley Travel – 423 99.232 Trailfinders 10 304 90.873 Explore 17 215 88.144 Kuoni 27 250 86.45 Virgin Holidays 25 206 84.716 British Airways Holidays 42 187 82.497 Thomas Cook 38 425 77.298 Thomson 48 641 75.669 First Choice 49 430 73.9

Total 3,081 84.3

Specialist operators1 Rainbow Tours 1 89 98.032 Laskarina Holidays 3 81 95.993 Tapestry Holidays 5 83 93.074 Exodus 12 145 90.525 Saga Holidays 20 94 89.366 Canvas Holidays 7 73 89.047 Eurocamp 30 71 87.688 Voyages Jules Verne 26 165 86.369 Direct Holidays 43 75 82.67

10 Eurostar 40 90 82.2211 STA Travel 22 115 82.1712 Inghams Travel 35 99 78.2813 Cosmos Travel 50 72 76.0414 Airtours Holidays 53 167 73.815 Mytravel 54 85 70.8816 Crystal Holidays 46 96 69.27

Total 1,600 84.1

This year we’ve split this category into two – mainstream andspecialist – to acknowledge the very different type of market theyserve. Heading the mainstream category is long-haul operator AudleyTravel, while in the specialist category tailor-made Africa operatorRainbow Tours hangs onto its lead for the third consecutive year.


Mainstream operators1 Expedia 135 84.072 Eurostar 12 561 82.893 The Airmiles Travel Company 17 95 81.584 Thomson 21 137 81.25 Cresta Holidays 8 101 81.196 British Airways Holidays 15 242 79.967 City Breaks 20 104 78.378 Thomas Cook 5 109 76.159 Lastminute.com 98 75.51

Total 1,582 80.1

Specialist operators1 Inntravel 1 46 89.672 VFB Holidays 2 80 88.753 Brittany Ferries 16 59 84.754 Voyages Jules Verne 4 55 84.555 Short Breaks 6 67 82.846 STA Travel 3 52 82.697 Virgin Holidays 7 41 81.718 Aer Lingus 10 89 81.469 Superbreak 14 82 80.79

10 KLM 22 75 80.3311 Air France 18 49 76.5312 P&O Ferries 19 86 76.16

Total 781 82.5

Best ski company


1 Waymark Holidays 2 40 902 Eurostar 9 21 85.713 Equity Travel 13 23 83.74 Virgin Holidays 4 21 80.955 Iglu 12 42 80.366 Inghams Travel 11 153 79.417 Neilson 3 107 79.218 Mark Warner 6 54 77.319 Ski World 8 59 76.69

10 Airtours Holidays 18 26 75.9611 Thomas Cook 10 39 73.0812 Thomson 17 78 69.913 Crystal Holidays 14 182 69.5114 Panorama 15 22 68.1815 First Choice 16 80 65

Total 947 76.9

Once again a specialist company takes the best ski company title –Waymark operate cross-country, telemark and snowshoeing tripsamong others, which prove hugely popular among their loyalclientele. Inghams comes top among the big ski operators, justpipping Neilson to the post.

Airlines included where it is possible to book flights andaccommodation.

Airlines included where it is possible to book flights andaccommodation


1 Ocean Village 14 21 79.762 Thomson Cruises 15 44 69.893 Royal Caribbean International 4 66 63.644 DFDS Seaways 13 24 62.55 Princess Cruises 8 43 60.476 Celebrity Cruises 1 14 58.937 P&O Cruises 9 140 58.398 Norwegian Cruise Line 6 64 54.699 Fred Olsen Cruise Lines 3 39 53.85

10 Voyage of Discovery 7 21 53.5711 Cunard Line 5 52 53.3712 Carnival Cruise Lines 11 27 50.9313 Swan Hellenic 2 25 50

Total 580 59.2

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Total 6,281 83.9

Best short-haul airline


1 Jet2.com 3 270 81.22 Aer Lingus 11 113 80.533 Lufthansa 12 142 79.44 British Airways 9 1214 77.665 BMI 13 1599 77.26 Flybe 17 229 76.537 KLM 20 225 76.338 Thomsonfly 23 587 74.669 Easyjet 16 2553 73.1

10 Monarch 24 408 69.9811 Excel Airways 26 174 69.8312 First Choice 28 213 68.913 Thomas Cook 6 152 68.0914 Ryanair 27 2001 64.2415 Iberia 31 116 58.4116 MyTravel - 52 79.3

Total 9,996 68.5

With its rapidly expanding network of cheap flights from UK regionalairports, Jet2.com has made big in-roads into the no-frills marketsince it launched its first low-cost flight from Leeds Bradford toAmsterdam three years ago. It climbs from third place to take the titlefrom Air Berlin.


1 Singapore Airlines 1 358 93.992 Emirates 2 443 89.453 Virgin 4 919 85.664 Air New Zealand 11 140 84.115 Malaysia Airlines 5 262 83.686 Cathay Pacific 9 149 82.727 Thai Airways 6 211 81.648 Qantas 10 421 81.129 SriLankan Airways 13 111 78.83

10 British Airways 15 2095 78.1711 Kenya Airways 17 96 77.8612 KLM 16 362 76.6613 Air Canada 24 202 75.2514 First Choice 40 136 72.4315 South African Airways 25 151 72.1916 Air France 29 174 69.9717 United Airlines 21 156 69.3918 Thomas Cook 14 122 69.2619 Lufthansa 18 127 69.0920 Continental Airlines 22 196 68.2421 American Airlines 26 357 66.9522 ThomsonFly 34 99 63.8923 Monarch 41 214 60.7524 MyTravel 39 111 59.9125 Iberia 43 212 48.35

Total 7,824 74.4

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For years this category has been dominated by just two carriers,Singapore Airlines and Emirates, and this year is no exception. Virgindeserves credit too: up from eighth place two years ago to third.

Best long-haul airline


Speed Ferries, who operate fast boats between Dover and Boulogne,only launched in May 2004, but have made it to the top, albeit by theslightest of margins.

Best ferry companyBest business airline


1 Emirates 1 60 92.922 Virgin 2 182 89.563 Lufthansa 3 66 84.854 British Airways 5 1596 78.025 BMI 4 267 77.156 KLM 8 148 73.147 United Airlines 6 35 72.148 Easyjet 10 372 71.779 Flybe 7 76 69.74

10 American Airlines 9 52 68.7511 Ryanair 11 124 62.9

Total 2,978 76.4

Emirates and Virgin swap places at the top, while Easyjet is risingthrough the ranks as business travellers tighten their belts.

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1 Speed Ferries - 151 84.932 Swansea Cork Ferries 2 46 84.243 North Sea Ferries 4 47 84.044 Caledonian Macbrayne - 146 81.855 Brittany Ferries 652 81.256 DFDS Seaways 5 81 79.017 Norfolkline 7 99 78.798 Hoverspeed 11 71 78.179 Stena Line 3 278 76.71

10 Wightlink 10 82 76.5211 Seacat 13 132 76.3312 Seafrance 14 157 76.2713 Red Funnel Ferries 15 67 76.1214 Irish Ferries 8 161 74.2215 P&O Ferries 12 1072 72.516 Condor Ferries 16 67 68.66

Total 3,348 78.1

Best train company


1 Eurostar - 797 84.072 Eurotunnel 1 114 83.333 Chiltern Railways 5 192 78.394 GNER - 749 70.795 Midland Mainline 8 503 69.486 First Great Eastern 11 799 68.747 First Scotrail 12 214 65.198 Virgin Trains 15 2415 64.899 South West Trains 18 786 62.25

10 Southern 24 291 59.4511 South Eastern Trains 23 291 59.4512 First Great Western 17 880 58.8113 London Underground 19 149 58.3914 First North Western 21 177 57.7715 Silverlink Trains 106 57.5516 One 10 263 56.2717 Central Trains 25 127 55.9118 Thameslink 20 219 55.4819 Arriva 22 170 54.12

Total 9,242 67.8

Proving that the British love affair with France is still going strong, the two top places are taken by Eurostar and Eurotunnel. ChilternRailways is the best of the UK regional rail operators.


1 Carjet 3 80 86.562 Enterprise Rent-A-Car 5 258 78.393 Dollar Rent-A-Car 8 100 78.254 Alamo Rent A Car 11 375 785 Thrifty Car Rental 6 106 77.596 Holiday Autos 4 428 75.77 Sixt 7 105 74.528 Hertz 13 1222 74.459 Avis 9 1120 74.08

10 Auto Europe 1 90 73.8911 Europcar 14 886 73.8712 Budget 10 367 73.7713 National Car Rental 12 152 73.5214 Easycar 15 148 69.09

Total 5,437 75.8

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This year’s winner is Carjet, an online car rental broker which has won praise for its upfront pricing policy, with no hidden extras, and user-friendly web booking system.

Best car hire


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Total 6,281 83.9

Four Seasons have ended Shangri-La’s three-year winning streak,edging them off the top spot. It's a close run thing again, but the 70hotels in 31 countries that make up the Four Seasons chain havefinally edged Shangri-la from the top spot after three consecutiveyears. Spain's Paradors are consistently popular, taking third again.

Best overseas hotelBest UK hotel


1 Hotel du Vin & Bistro 1 236 92.372 City Inn 7 83 84.643 Radisson Hotels & Resorts 12 208 83.054 Malmaison 5 353 835 De Vere Hotels 6 156 82.696 Marriott 11 362 82.257 YHA 8 140 81.258 Crowne Plaza Hotel & Resorts 14 109 79.369 Novotel 15 175 76.86

10 Hilton 16 641 76.1311 Copthorne Hotels 13 84 73.8112 Moat House Hotels 26 79 73.113 Best Western 20 257 71.514 Premier Travel Inn 18 313 71.2515 Holiday Inn 17 580 70.9916 Jurys Doyle Hotels 19 173 70.8117 Thistle Hotels 21 281 70.4618 Ibis 25 173 69.2219 Travelodge 29 656 67.4920 Ramada Jarvis 24 91 66.7621 Comfort Inn 23 73 64.7322 Britannia Hotels 29 63 61.9

Total 3,748 75.2

The slow and steady expansion of the Hotel du Vin chain is obviouslynot diluting the winning formula: it takes first prize for the third yearrunning.

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1 Four Seasons Hotels & Resorts 2 105 95.482 Shangri-La Hotels and Resorts 1 131 94.663 Paradors of Spain 3 85 92.064 InterContinental Hotels

& Resorts 8 114 91.675 Hyatt 4 128 90.826 Sofitel 12 114 90.797 Le Meridien 11 132 90.348 Renaissance Hotels & Resorts 9 41 90.249 Sheraton Hotels & Resorts 16 203 88.92

10 Westin Hotels & Resorts 6 64 87.1111 Crowne Plaza Hotels & Resorts 13 128 86.3312 Iberostar Hotels & Resorts 5 57 85.9613 Hilton 15 455 85.714 Marriott 8 296 85.2215 Luxor Las Vegas 17 60 8516 Radisson Hotels & Resorts 14 239 84.5217 Jurys Doyle Hotels 23 50 84.518 YHA 22 132 82.7719 Ramada Worldwide 27 52 82.6920 Golden Tulip Hotels 18 46 81.5221 Novotel 19 143 81.2922 Mercure 21 76 79.6123 Holiday Inn 20 280 78.5724 Campanile 28 45 75.5625 Best Western 24 251 74.926 Ibis 25 266 72.6527 Comfort Inn 26 55 69.55

Total 4,138 84.8


Favourite European country


1 Sweden 4 147 92.692 Italy 9 2123 91.333 Norway 7 173 91.334 Switzerland 6 260 90.385 Austria 8 282 90.256 Poland - 158 90.197 Czech Republic 10 430 89.948 Croatia 5 244 89.659 Greece 17 837 89.58

10 Germany 18 586 89.3811 Portugal & Madeira 14 515 89.3712 Republic of Ireland - 205 88.7813 Spain & Canaries 20 2511 87.6814 France & Corsica 21 2703 87.2915 Turkey 11 325 87.2316 Netherlands 19 279 86.6517 Hungary 13 233 86.3718 Belgium 23 302 86.1819 Cyprus 22 164 82.77

Total 12,477 88.8

The Scandinavian countries traditionally fare well in this category andthis year is no exception, with Sweden winning on satisfaction rating,but don’t overlook the massive number of votes, and impressivelyhigh score for Italy.


1 New Zealand 3 525 97.292 Japan 12 181 97.13 Maldives 4 114 96.934 Australia 9 970 95.315 Malaysia 20 222 95.166 Peru 10 144 95.147 South Africa 14 498 94.838 Cambodia 8 115 94.789 Canada 16 592 94.68

10 Thailand 13 465 94.6811 Vietnam 6 134 94.412 Argentina 7 156 94.0713 Brazil 21 176 93.4714 China & Hong Kong 31 361 92.4515 Sri Lanka 15 193 92.3616 India 29 682 92.2717 Kenya 26 139 91.0118 Barbados 30 120 90.2119 Mexico 28 176 90.220 Cuba 17 272 89.7121 Dubai & UAE 34 137 87.5922 USA 36 2152 87.4823 Egypt 35 316 87.1824 Morocco 33 149 86.74

Total 8,989 92.7

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New Zealand’s blend of scenery, food and wine take it back to thetop. Japan, long feared for its high prices and indecipherable menus,jumps ten places to second.

Favourite long-haul countryThe Aussies are out. After dominating the top two spots for the lastfew years, the country has been trumped by Hong Kong’s exoticcharms. Seville is the top-ranked European city, closely followed byVenice.

Favourite overseas cityFavourite UK city


1 Edinburgh 1 1462 89.882 Glasgow 5 558 86.293 Bath 7 616 85.714 Newcastle upon Tyne 3 441 85.65 York 4 597 85.136 Cambridge 15 211 84.727 Brighton and Hove 10 583 83.758 Chester 8 147 83.169 Cardiff 14 321 82.94

10 Leeds 17 394 82.311 Norwich 11 151 82.1212 Manchester 13 666 81.9413 Belfast 2 147 81.4614 Oxford 20 313 81.3915 Bristol 18 414 81.0416 Liverpool 19 313 80.8317 London 23 2680 79.6118 Birmingham 24 419 77.9819 Nottingham 29 146 73.97

Total 10,579 82.6

Nothing it seems will loosen this city’s grip on the title. Yes, it’sEdinburgh again for the seventh year running. Cambridge, Cardiff andLeeds make their top 10 debut while London limps home in 17thposition.

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1 Hong Kong 3 150 96.52 Sydney 2 279 95.73 Melbourne 18 123 95.534 Cape Town 6 280 95.365 Seville 19 141 94.866 Venice 26 375 94.737 Buenos Aires 7 125 948 Berlin 30 269 93.689 New York 13 530 93.58

10 San Francisco 16 151 92.7211 Barcelona 27 851 92.2712 Florence 43 189 92.0613 Bruges 32 136 91.5414 Prague 23 412 91.4415 Bangkok - 269 91.3616 Rome 37 463 91.3117 Lisbon 36 130 90.9618 Madrid 44 181 90.8819 Budapest 42 232 90.8420 Amsterdam 50 384 88.821 Marrakech 59 173 88.7322 Paris 58 874 88.723 Dublin 56 224 87.2824 Brussels 67 161 86.02

Total 7,102 92.0


The inaugural winner of this award is Fair Trade in TourismSouth Africa, a non-profit organisation that is bringing theconcept of fair trade into tourism. It vets South African travelbusinesses and provides a trademark label for those that passits stringent conditions for providing fair wages and workingconditions for employees. It has so far recognised 21 ethicalcompanies, including a Country Lodge on the Garden Route,a five-star Game Reserve in the Kruger National Park and anadventure travel company in the Eastern Cape. What thejudges like about this scheme is that it is the first attemptworldwide to introduce the concept of fair trade in tourismand to provide a benchmark for customers to judge theethical standards of travel companies.

Highly commended by the judges was Feynan WildernessLodge and Dana Guesthouse and Nature Reserve, which aremanaged by Jordan's Royal Society for the Conservation ofNature to help promote the country's natural heritage as wellas provide local employment for the Bedouin, linkingconservation and ecotourism. These ventures deserveparticular merit in a region where international chain hotelsare the norm.

Also commended was Sustrans, the UK's leading sustainabletransport charity, which over the past decade has completed10,000 miles of the National Cycle Network.

Less obvious, perhaps, is Harlem Spirituals Gospel and JazzTours. For the past 20 years, this group has been leadingtours that capture the flavour and excitement of Harlemthrough its music. As such, they've been integral to theregeneration of a neighbourhood that was long considered ano-go zone for tourists and many city residents alike.

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Ethical travel awardWinner: Fair Trade in Tourism South Africa www.fairtourismsa.org.zaHighly commended: Sustrans, Jordan's Royal Society for theConservation of Nature, Harlem Spirituals Gospel and Jazz Tours (New York)

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Judges: Joanne O’Connor, travel editor, The Observer; AndyPietrasik, travel editor, the Guardian; Richard Hammond, theGuardian’s eco travel columnist and editor of AlastairSawday's Green Places to Stay and Tom Hall, travelinformation manager, Lonely Planet


Best travel website of the yearWinner: Black Tomato www.blacktomato.co.uk

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Best brochure of the yearWinner: Exclusive Escapes, Hidden TurkeyRunner up: Original Travel

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This year’s competition was a close-run thing but the judgesfelt that Exclusive Escapes had the edge because itsucceeded in taking a destination which is normallyassociated with cheap package holidays and presented it asan aspirational, luxury product. The brochure makes thereader question their preconceptions about Turkey and isinspirational and practical in equal measures.

The front cover image is inviting and sets the tone for what isa high quality production, from the quality of the paper to theoutstanding photography.

On a practical level, the layout is airy and easy to use. Weparticularly liked the fact that you don’t have to turn to theback of the brochure or to a separate price pamphlet to findout what your holiday will cost. If the purpose of a brochure isto make you want to book a holiday then Exclusive Escapessucceeds.

Last year’s winner Original Travel is still an attractiveproposition with its innovative and stylish design (now beingcopied by other tour operators, we noticed) and neatcompact size which make it stand out from the rest of thecrowd. However, we did notice that it seems to have shrunksince last year which inevitably means that they have had tocut back on some of the trip information. A good example ofa company which knows its customers and gives themexactly what they want.

Judges: Joanne O’Connor, travel editor, The Observer; TomRobbins, deputy travel editor, The Observer; Andy Pietrasik,travel editor, The Guardian; Rachel Beard, productionassistant, Guardian Unlimited Travel; Tom Hall, travelinformation manager, Lonely Planet

Our best website winner is Black Tomato(www.blacktomato.co.uk) the relative newcomer specialisingin experience-led short breaks.

Our judges particularly liked their innovative website designand use of pulldown menus to display a huge range of trips ata single click. We were impressed by the panic button featureallowing last-minute advice and tailor-made bookings.Although the product is high-end in terms of cost, it is welltailored to its market and the responds to well popularity ofshort breaks and adrenalin experiences.

Our design team also commended www.explore.co.uk forbeing clean, colourful and easy to navigate whilewww.inntravel.com, www.theadventurecompany.co.uk andwww.discover-antarctica.com were among those shortlisted.

Judges: Akemi Takagi, senior designer, Guardian Unlimited,Liane Katz, travel editor, Guardian Unlimited, JoanneO’Connor, travel editor, The Observer; Andy Pietrasik, travel editor, The Guardian.


Team Contacts

EditorialThe Guardian 020 7713 4411The Observer 020 7713 4068Guardian Unlimited 020 7713 4328

AdvertisingDisplayLondon 020 7239 9551Manchester 0161 908 3823Edinburgh 0131 272 2751

Classified 020 7611 9010

Guardian.co.uk/travelGuardian.co.uk/adinfo

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