Travel and adventure case study
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Transcript of Travel and adventure case study
![Page 1: Travel and adventure case study](https://reader031.fdocuments.in/reader031/viewer/2022030312/58ee42ab1a28ab521d8b46ab/html5/thumbnails/1.jpg)
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CASE
STUDIES
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GOAL: Build digital properties which inspire people
to travel for the world’s oldest travel company
#
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Presented over 1000
new reasons for people to
travel the world …
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Poems written exclusively for C&K
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Masterchef is a premium property tied up with C&K
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We did a variety of engaging posts on
the theme.
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Marketing places through the use of drinks of the world.
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A campaign to take the
idea of famous
streets to the target.
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Contests to enhance
engagement.
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A strong campaign to sell the Deccan Odyssey
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One-off posts that were topical in nature and tactical of intent.
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OUTCOME: More than 35% of total sales
were influenced by social media.
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GOAL: First ever travel adventurer’s hunt facilitated
only by digital to launch the world’s largest
adventure company
#
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A campaign which was built around a contest
wherein 50 adventurers were chosen to travel
the world. They created – and are still creating
content – as they so do. The communication evolved as per their
journeys.
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More communication for the launch
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Promoting the contest …
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Building excitement along the way …
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Announcing and marketing the winners …
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Coverage during travel …
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OUTCOME: 10,000 online entries in Season 1, 12,000
in Season 2, and over 500 exclusive experiential
content generated for promotion.
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GOAL: To digitally transform the business for the world’s
largest film city encompassing – ‘Data Analytics’,
Mobile, Social Media Marketing and use of cutting-edge
wearable technology.
#
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Wedding
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Wedding Sales App
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RAFT
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Sahas : Adventure Land
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E-Mailers
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Magazine Ads
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Hoarding
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MICE
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Great Escape
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Mailers
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Print Ad
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LOCATION – BASED MARKETING AT
RAMOJI FILM CITY
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The Business Impact on FIT’s : 40%
Overall Business Impact : 21%
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GOAL: For the 2nd largest state in India, which is
popularly known for commerce– we break the
monotony and promote travel and tourism
#
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Brand Campaign on Digital
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A unique model through which natives talk and promote their state
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An Android and iOs App that allows travelers to explore the 100 must visit destinations
The MahaExplorer App
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The first & only tourism board to participate in the GOSF
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PROPOSED PROJECTS……
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Maharashtra Tourism Blog
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Virtual Dhol Festival
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Virtual Dhol Festival
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EXPERIENTIAL MARKETING
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Smart Phone Application with AR Experience
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Smart Phone Application with AR Experience
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THANK YOU