Travel Affiliate
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![Page 1: Travel Affiliate](https://reader036.fdocuments.in/reader036/viewer/2022081413/547b00b9b4af9fb9158b4ded/html5/thumbnails/1.jpg)
Hotel Website Marketing
Affiliate Marketing
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Why market online?- 67% of people use the internet to research their
holidays (ComScore)
- Irish internet shoppers are the most likely to book hotel
rooms online and rank second for flight bookings. (Sunday Business Post Feb. 2, 2008)
- Travel is the most frequently
purchased commodity online (Amas)
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10%
9%
5%1%
68%
4%
Computer with Internet access
Mobile phone
Large supply of books
Radio
TV
Newspaper subscription
JNIR Q:If you had to live on a deserted island and could
only take one of the following with you, which would you take?
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Marketing spend in Ireland
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Email marketing
Display advertising Social Networking
Search Engine Optimisation
Pay per click
Mobile advertising
Affiliate Marketing
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Pricing Models
CPC – Cost per click
CPM – Cost per thousand Impression
CPA – Cost per acquisition
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Affiliate marketing is
an Internet-based marketing practice in which a
business rewards one or more affiliates for sales
brought about by the affiliate's marketing efforts.
Pay per performance
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Affiliate ProgramBased on Pixel tracking software which tracks:
- The source of the traffic
- The number of impressions
- The number of clicks
- Time and date of activity
- No consumer data is captured
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Managing your affiliate program
Step 1: Choose your affiliate network
Step 2: Set your commission levels
Step 3: Integrate pixel tracking on your site
Step 4: Provide ammunition / collateral
Step 5: Monitor your campaigns
Step 6: REFRESH YOUR CREATIVE
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Creative examples
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ITS UP TO YOU TO CONVERT TRAFFIC TO SALES!
Usability
Relevant
content Pricing
Ease of
booking
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Email Acquisition
Search form
Special offers
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Case Studies
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Hotel Partner – January Review
Impressions delivered : 59,993
Clicks: 980
CTR: 1.63%
Sales: 47
Revenue generated: €8,360.28
Commission due: €836.03
Top performing creative – leader board & search form
Case Study!
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Stats:76,753 impressions1576 unique clicks2.05% CTR
Why?BrandingIncrease your email databasePromote new product/route
Case Study!
Email Acquisition
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What's in it for you? • Sales!
• Branding on a number of web sites
• Cost effective online marketing tool
• Manage ROI
• Manage updates from centralised system
• Reduces negotiations – one point of contact
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Questions?