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1 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
Publication Center Base Rates Add-on Rates
CD ROL Extra Line CD ROL Extra Line
The Times of India Delhi + Toi Gurgaon 700 2300 460 700 2300 460
Gurgaon 80 315 63 80 315 60
Delhi Upcountry 160 500 100 160 500 100
Chandigarh 70 200 40 35 110 20
Mumbai 725 2300 440 700 2199 440
Pune* 192 446 60 145 425 25
Goa 50 130 26 25 80 15
Nagpur 40 130 10 35 110 10
Kolhapur 38 100 20 28 90 20
Nashik 40 120 24 20 65 15
Aurangabad 20 60 15 10 30 6
Ahmedabad 250 450 160 130 350 60
Ahmedabad (Baroda) 90 250 55 45 120 20
Ahmedabad (Rajkot) 40 100 27 22 45 20
Ahmedabad (Surat) 40 75 45 22 40 10
Hyderabad 180 275 35 150 275 35
Visakhapatnam 30 50 5 30 50 5
Lucknow 354 640 120 152 291 39
Kanpur 63 240 45 24 61 13
ToiD WUP+UKD Split 55 165 31 33 121 25
ALL VAR split 53 227 39 15 49 12
Bangalore 450 1000 200 350 800 200
Patna-Bihar 140 360 100 95 240 50
Patna-Jharkhand 50 150 50 36 90 40
Raipur 20 50 20 20 50 20
Jaipur 75 175 30 55 120 20
Jaipur City run 50 120 25 30 90 15
Jaipur upcountry 35 90 20 25 65 10
Madyapradesh 45 125 30 30 100 30
Bhopal 30 50 20 30 50 20
Indore 40 50 20 40 50 20
Kerala 60 100 5 50 100 5
Cochin +upcountry 50 100 5 50 100 5
Trivandrum 40 100 5 40 100 5
Calicut 30 100 5 30 100 5
Kolkata 365 1200 150 215 615 130
Bhubaneshwar 60 300 85 50 150 85
Guwahati 75 150 75 20 100 60
Chennai 350 640 210 210 500 100
Coimbatore 110 300 40 45 150 40
Trichy&madurai 35 125 25 30 120 25
Mangalore 40 65 20 35 40 10
Mysore 40 65 20 35 40 10
Hubli 40 65 20 35 40 10
Navbharat Times
Delhi (Maha +NCR) 420 1650 330 420 1650 330
Mumbai 140 440 88 100 315 62
Lucknow 60 165 60 30 85 15
TIMS
Ahmedabad 150 265 100 80 105 50
Baroda 100 200 40 40 90 20
Times of Anand 28 75 25 14 20 12
BASE RATES
2 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
Surat Times 33 50 10 18 30 12
Rajkot Plus 28 40 10 14 20 12
Visakhapatnam 30 50 5 30 50 5
Hyderabad 180 275 35 150 275 35
Bangalore 400 - - 200 - -
EiSamay Kolkata 60 700 75 50 250 50
Sunday Times of India Mumbai 425 1325 250 200 628 125
Delhi 700 2300 460 700 2300 460
Bangalore 450 1000 200 350 800 200
Ahmedabad 250 450 160 130 350 60
lucknow 354 640 120 152 291 39
Kanpur 63 240 45 24 61 13
Chennai 350 640 210 210 500 100
Coimbatore 110 300 40 45 150 40
The Economic Times Mumbai 150 475 94 130 408 82
Delhi 160 800 160 160 800 160
Delhi Hindi 70 250 50 70 250 50
Bangalore 150 250 100 75 150 50
Pune 46 100 25 24 58 10
Kolkata 150 675 115 100 350 75
Chennai 100 250 100 70 130 30
Ahmedabad 115 210 135 70 130 50
Hyderabad 125 275 75 125 275 75
lucknow 73 107 33 36 55 11
Chandigarh 44 100 20 25 86 10
Maharashtra Times Mumbai 250 790 157 160 502 101
Pune 116 216 50 90 150 50
Nashik 40 125 25 30 95 20
Nagpur 40 130 10 35 109.97 10
Aurangabad 30 100 10 25 50 10
Kolhapur 45 120 20 25 75 20
Jalgaon Times 30 50 10 15 30 6
Ahmednagar 20 35 10 20 35 10
Mirror Mumbai 350 1200 220 330 1036 207
Ahmedabad 150 385 60 50 110 15
Bangalore 190 350 100 150 220 50
Pune 110 260 30 85 240 10
Vijay Karnataka Bangalore NA NA NA 120 350 60
Hubli 100 180 35 75 120 25
Mysore 80 150 30 70 90 20
Mangalore 80 150 30 70 90 20
Bagalkot 50 90 15 40 50 12
Gangavathi 50 90 15 40 50 12
Gulbarga 50 90 15 40 50 12
Shimoga 50 90 15 40 50 12
Chitadurga 50 90 15 40 50 12
Hassan 30 50 10 24 20 8
Nav Gujarat Samay Ahmedabad 70 135 20 20 10 5
Ahmedabad Times Masala Mix Ahmedabad 35 85 10 10 5 5
Sandhya Times Delhi 80 700 140 80 700 140
BASE RATES
3 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
*Pune Mirror is complementary with the number TOI paid insertions
Premia %
ROD 25
ROL with Box 10
Colour Liner ads 10
Highlighters Rs 50 Color ads both liner and display will be published subject to availability of color pages
PACKAGES
City Pacakge Name CD ROL Extra Line
Mumbai
STOIM + MMIR 700 2105 425
MMIR +ETMC 420 1400 300
TOIM + MMIR 800 2280 500
STOIM+MT+NBT 615 1930 370
Kolkata
TOI-K + EiSamay 250 1450 200
TOI-K + EiSamay+ ET-K 270 1800 275
TOI-K + EiSamay+ CT-K 300 1770 275
Bangalore
STOIBg/TOI+MIR+VK+BGT 800 - -
STOI+TOI+MIR +VK 1970 400
STOI/TOI+MIR +VK 590
STOI/TOI+MIR +BGT 665
STOI+TOI+MIR +BGT+VK 995
STOI Bg/TOI+MIR+VK - 1370 325
TOIBG+VKBG 545 1285 260
BGMIR+VKBG 280 630 160
Lucknow TOIL + TOIKN + TOIALLVAR + ETL + TOILC + NBTL 321 1071 191
Hyderabad TOIH + HT 600 - -
Chennai TOICH+STOICH 358 746 198
Coimbatore TOICO+STOICO 101 284 80
Trichy/Madurai TOITM+STOITM 53 153 50
Nashik TOI + MT 50 157 32
Nagpur TOI + MT 65 200 40
Kolhapur TOI + MT 70 175 35
Aurangabad TOI + MT 40 120 25
Delhi Single Column Rates
Package CD ROL 5 Lines
Extra Line
Delhi
TOID+TOI Gur + STOID + ETD 1700 5750 1150
TOID+TOI Gur + STOID +NBT Maha+NCR 1650 5400 1080
TOID+TOI Gur + STOID + ETD + NBTD Maha+NCR 1450 5050 1010
TOID+TOI Gur + STOID 1350 4200 840
NBT Mahanagar + NCR + SNTD 360 1365 275
PACKAGES
4 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
Block Rates
No of Insertions
1-2 3-5 6-12
13-25/ Add-on
Lucknow
Lucknow Times 32-130 55 48 45 36
Kanpur Times 32-130 22 19 17 16
Varanasi Times 32-130 17 16 15 13
Lucknow Times Masala Mix 32-130 38 35 32 30
Allahabad Times 32-130 17 16 15 13
Bareilly Plus 32-130 22 17 16 13
Kumaon Plus 32-130 22 17 16 13
Gorakhpur Plus 32-130 11 9 9 7
Jhansi Plus 32-130 11 9 9 7
Times of Doon 32-130 22 19 17 17
Haridwar Plus 32-130 10 10 9 8
Times of Agra 32-130 23 14 12 10
Meerut Plus 32-130 11 10 9 8
Jaipur
TOIJ City 3 x 4 275 250 225 200
TOIJ Upcountry 250 225 200 180
Jaipur Times 32- 63 40 35 30 20
64 - 130 45 40 35 35
Jodhpur Plus/ Udaipur Plus/ Kota Plus 32-130 20 15 15 15
CHENNAI
TOICH/STOICH Upto 63 scm only 170 160
CHNT 150 150
ETCH 50 40
ANGCH/ADYCH/TNGCH/PURCH/MYLCH/TAMCH 40 30
TOICO/STOICO/COIT 75 45
TOITM/STOITM/TRICHY/Madurai Times 30 30
TOICH/STOICH/CHNT 6.34 x 3 120 120
Bhopal Bhopal Times/TOI Bhopal
6.34*5/10/15/20, 9.6*5/10, 12.9*5/10
30
Indore Times/TOI Indore 40
Raipur Times/TOI Raipur 20
Jabalpur Plus 10
Gwalior Plus 10
BLOCK RATES
5 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
Multi Col- Feature Rates
Center Publicaton/ Edition Rs per scm
Lucknow
Lucknow Times 30
Kanpur Times 16
Varanasi Times 13
Allahabad Times 13
Bareilly Plus 13
Kumaon Plus 13
Gorakhpur Plus 7
Lucknow Times Masala Mix 25
Jhansi Plus 7
Times of Doon 17
Haridwar Plus 8
Times of Agra 10
Meerut Plus 8
Mumbai
TOI / STOIM 260
MMIR 235
MTM 150
NBTM 100
ETM 140
BT 240
Chandigarh
The Times of India* 30
The Times of Chandigarh* 20
Timies of Ludhiana 10
MY Times of Jalandhar 4
My Times of Jammu 8
My Times of Shimla 8
My Times of Srinagar 3
Bhubaneshwar TOI-Bhu 40
BBSRTIMES 25
Jaipur
TOI Jaipur 50
TOI Jaipur city 30
TOI Jaipur upcountry 25
Goa TOI 15
Nasik TOI 25
MT Nashik 25
Nagpur TOI 30
Bihar TOI-Bihar 30
TOI-Jharkhand 25
PUBLICATIONS MARKETS SIZE Multi Col Rates
1-3 4-7 8-11 12-15 16-19 20-23 24
TOIK + Cal Times + Ei Samay KOLKATA 32-130 410 350 330 310 290 270 250
TOIK + Ei Samay KOLKATA 32-130 280 270 260 250 240 230 220
TOIK + ET + Ei Samay KOLKATA 32-130 390 310 290 280 270 250 230
Cal + Ei Samay KOLKATA 32-130 200 190 180 170 160 155 150
MULTI COLUMN RATES
6 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
PUBLICATIONS MARKETS SIZE
Multi Col Rates
No of Insertions
1-2 3-5 6-12
The Times of India
Delhi
32-65 425 415 375
66-130 490 470 435
(Delhi Times + Gur Times) / Whats Hot 32-65 425 415 375
66-130 490 470 435
The Sunday Times of India 32-65 425 415 375
66-130 490 470 435
The Economic Times 32-65 160 150 135
66-130 185 175 155
Navbharat Times + NBT NCR 32-65 250 240 230
66-130 250 240 230
(NBT Noi+Gr. Noi+Gzb)/ (NBT Gur + Fbd)
32-65 40 35 30
66-130 40 35 30
TOI Upcounty 32-65 130 120 105
66-130 150 140 120
ET Hindi 32-65 35 30 25
66-130 35 30 25
Sandhya Times 32-65 35 32 27
66-130 35 32 27
TOIGR 32-65 80 75 70
66-130 90 85 80
[(DT+Gurgaon Times)/ Whats Hot] +DT Zone (Any one)
32-65 415 400 380
66-130 480 460 430
TOID+ TOI Gurgaon +[( DT+ Gurgaon Times)/ Whats Hot)]
32-65 635 620 600
66-130 725 705 675
TOID+ TOI Gurgaon + [(DT+ Gurgaon Times)/ Whats Hot]+ DT Zone (any One)
32-65 685 670 650
66-130 785 765 735
TOID+ TOI Gurgaon + NBT Mahanagar + NCR 32-65 545 530 510
66-130 600 580 550
TOID+ TOI Gurgaon + NBT Mahanagar + NCR+ DT Zone (Any One)
32-65 595 580 560
66-130 660 640 610
[(DT+ Gurgaon Times)/ Whats Hot] + NBT Mahanagar + NCR
32-65 545 530 510
66-130 600 580 550
[(DT+ Gurgaon Times)/ Whats Hot] + NBT Mahanagar + NCR+ DT Zone (Any One)
32-65 585 570 550
66-130 650 630 600
TOID +TOIG+ DT+Gur Times+ NBT+NBT-NCR 32-65 815 800 780
66-130 905 885 855
TOI+TOI Gur + [(DT+ Gur Times)/ Whats Hot] + NBT Mah + NCR + DT Zone (Any one)
32-65 865 850 830
66-130 965 945 915
MULTI COLUMN RATES
7 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
TOI / STOIM
Mumbai
32-130 525 500 475
MMIR 32-130 265 250 240
MTM 32-130 305 285 265
NBTM 32-130 225 205 185
ETM 32-130 175 145 115
TOICH/STOICH Chennai
32-130 140 140 140
CHNT 32-130 140 140 140
TOICO/STOICO/COIT Coimbatore 32-130 75 75 75
TOITM/STOITM/TRICHY/Madurai Times Trichy/Madurai 32-130 22 22 22
ANGCH /ADYCH/TNGCH/PURCH/MYLCH/TAMCH Chennai
32-130 30 30 30
ETCH 32-130 50 50 50
The Times of India
Kolkatta
32-130 250 225 200
The Economic Times 32-130 150 125 100
EiSamay 32-130 75 60 50
The Times of India*
Chandigarh
32-130 55 55 55
The Times of Chandigarh* 32-130 35 35 35
Timies of Ludhiana 32-130 16 16 16
MY Times of Jalandhar 32-130 6 6 6
My Times of Jammu 32-130 12 12 12
My Times of Shimla 32-130 12 12 12
My Times of Srinagar 32-130 6 6 6
The Times of India
Pune
32-130 231 211 198
Pune Mirror 32-130 125 115 105
Pune Times 32-130
MT Pune 32-130 90 90 90
The Times of India-Lucknow
Lucknow
32-130 120 109 98
The Times of India-Kanpur 32-130 35 30 25
The Times of India-Allahabad,Varanasi 32-130 50 40 35
TOID WUP + UKD Split 32-130 85 78 65
Navbharat Times Lucknow 32-130 60 55 50
TOIL/TOILC + TOIKN + AllVar+ NBTL 32-130 155 145 135
TOI – A
Ahmedabad
32-130 460 400 315
ET-A 32-130 200 190 160
AMIR 32-130 200 175 150
Ahmedabad Times 32-130 250 210 175
Surat Times 32-130 45 40 35
Baroda Times 32-130 140 120 110
Rajkot Plus 32-130 35 32 29
TOI -Surat (split) 32-130 70 60 55
TOI - Rajkot (split) 32-130 60 55 45
TOI - Baroda (split) 32-130 150 140 130
TOI Bhopal 32-130 80 70 60
TOI Cochin 32-130 60 60 60
TOI-Bhu Bhuvaneshwar
32-130 60 50 40
BBSRTIMES 32-130 40 30 25
TOI Hyderabad 32-130 200 200 200
TOI Visakhapatnam 32-130 30 30 30
TOI Jaipur
Jaipur
32-130 70 65 60
TOI Jaipur city 32-130 40 35 30
TOI Jaipur upcountry 32-130 35 30 25
MULTI COLUMN RATES
8 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
TOI Goa 32-130 35 30 25
TOI Nashik
32-130 35 30 25
MT Nashik 32-130 35 30 25
TOI Nagpur 32-130 50 40 30
TOI-Bihar Patna
32-130 130 120 110
TOI-Jharkhand 32-130 60 55 52
Centre Package 1-4 ins. 5-8 ins. 9-12 ins. 13 ins.+
Chennai TOICH+STOICH 240 240 240 240
PROMOTIONAL OFFERS
Feature Name Rate Rs per scm CIS Day
MMIR Local Destination 225 (max 90+60 for 52 weeks) Any
Times Arcade Number of Insertion
Centre Publication Lucknow Size 7-Days 15 Days 30 Days Multiple
Lucknow NBTL (Main Edition) 3 x 5 = 15 31 29 28 24
Lucknow NBTL (Main Edition)
+ TOIL/TOILC 3 x 5 = 15 53 48 47 N/A
Rate Rs per scm
MULTI COLUMN RATES
9 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
ROLs & Single Column CD Ads
CIS Schemes-MUMBAI Paid Free Total Consumption
All Mumbai Publications excluding Pluses & TIMS
1 - 1 -
4 1 5 3
7 2 9 5
10 3 13 7
25 8 33 17
CIS Schemes-Chennai
CIS Scheme for ROL, Single Col & Block Ads for stand alone& packages - Chennai
Chennai, Paid Free Total Consumption
Chennai all publications
1 0 1 1
4 1 5 7
7 2 9 11
10 3 13 15
25 8 33 36
No CIS for Multi Col ad
CIS Schemes-Trcihy& Madurai
CIS Scheme for ROL, Single Col & Block Ads for stand alone& packages - Trichy& Madurai
Trichy/Madurai Paid Free Total Consumption
TOITM/STOITM/
1 1 2 2
4 4 8 8
No CIS for Multi Col ad
Not applicable for multicolumn
ROLs & Single Column CD Ads
CIS Schemes-Bangalore Paid Free Total Consumption in
weeks
All(TOI,ET,MIRROR,BGT&VK*) 1 0 1 -
3 1 4 5
7 3 10 12
10 4 14 15
18 7 25 26
26 12 38 39
35 20 55 52
50 30 80 52
*VK Applicable only with Packages not stand alone
TOI-Mang, Mys&Hubli 1 1
CLIENT INCENTIVE SCHEME
10 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
Delhi Travel CIS - ROLs & Single Column CD Ads
CIS Schemes-Delhi Paid Free Total Consumption
All Publications
1 0 1 1
3 1 4 4
10 4 14 14
26 12 38 38
CIS Schemes-kerala
ROLs & Single and multi Column CD Ads
Centre cochin Paid Free Total Consumption in
weeks
1 1 2 2 weeks
CIS for TOI Kerala and Cochin, Trivandrum, Calicut splits
3 3 6 6 weeks
5 7 12 12 weeks
10 15 25 25 weeks
15 20 35 35 weeks
20 25 45 45 weeks
CIS Schemes-Ahmedabad
ROLs & Single Column CD Ads
Paid Free Total Consumption
1 0 1 -
All Gujarat based publications including TIMS & Plusses
4 1 5 2
10 3 13 5
25 6 31 12
60 20 80 24
115 40 155 40
CIS Schemes-Pune
PUNE CIS for ROLs & Single Column CD Ads
Centre Paid Free Total Consumption
1 0 1 NIL
4 1 5 2
7 2 9 3
Current Schemes for TOI Pune, PMIR and MT Pune applicable only for paid
insertions
10 3 13 5
25 8 33 15
ROM CIS for (Nasik / Goa / Nagpur / Kolhapur / Aurangabad / Ahmednagar / Jalgaon) ROLs & Single Column CD Ads
Centre Paid Free Total Consumption
1 0 1 NIL
3 2 5 2
5 3 8 3
10 7 17 5
15 11 26 8
25 20 45 12
Current Schemes for TOI & MT for their respective markets
CLIENT INCENTIVE SCHEME
11 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
Ahmedabad
Publications NGS + AHT MM
Schemes CD ROL
1 paid + 1 free 2 paid + 1 free
Chandigarh CIS for ROLs, Single Column CD Ads, Panels and Multicolumn
Centre Paid Free Total Consumption
All Publications for Chandigarh Region
1 0 1 1
3 1 4 6
6 6 12 15
9 9 18 21
12 12 24 27
15 15 30 33
26 26 52 52
Paid Free Consumption
MP All editions ROL, CD
and Multi col 3 3 6
CIS Schemes-Patna Paid Free Total Consumption
TOI-BIR / TOI-JHK
1 - 1 -
4 1 5 2
7 2 9 3
10 3 13 5
25 8 33 15
Hyderabad/ Visakhapatnam CIS - Single Column ROL, CD and Multi Col Ads
Publications (Maximum Applicable CIS) Paid Free Total Consumption
1 0 1 1
2 1 3 3
3 2 5 6
5 3 8 8
7 5 12 12
9 7 16 16
10 10 20 20
Hyderabad Travel CIS - Single Column CD Ads
(Maximum Applicable CIS) - TOIH + HT Paid Free Total Consumption
2 2 4 4
CLIENT INCENTIVE SCHEME
12 | P a g e R a t e s E f f e c t i v e 1 5 t h F e b r u a r y 2 0 1 4
Lucknow rates ROLs & Single Column CD Ads
Publications (Maximum Applicable CIS) Paid Free Total Consumption
1 0 1 -
TOILC, TOIL, TOIKN, ALLVAR, ETL, EDPL, EDTKN, SPBL, KMPL, ALP, EDPUP, TOIDWUP+UKD, DP, HRWP, AP, MEEP, ALGP, PRL 3 1 4 5
8 5 13 15
12 10 22 25
25 25 50 52
35 45 80 52
Block Ads
Publications (Maximum Applicable CIS) Paid Free Total Consum
ption
4 1 5 5
Lucknow All Editions 7 2 9 9
13 3 16 16
25 6 31 32
CIS- Kolkata CD/ROL
All Kolkata Publications Paid Free Total Consumption
1 0 1 -
4 1 5 8
7 2 9 12
10 3 13 15
25 8 33 40
ROLs & Single Column CD Ads - JAIPUR
Jaipur Paid Free Total Consumption
Jaipur all publications
1 0 1 1
4 1 5 7
7 2 9 11
10 3 13 15
25 8 33 36
Jodhpur/ Udaipur/ Kota/ Alwar Plus
1 0 1 1
2 1 3 4
4 4 8 10
CLIENT INCENTIVE SCHEME