Travel 3.0

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Social Media Marketing and Communication Laurel Papworth

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Taking a tour through 1.0, 2.0 and 3.0 - blogs for content, Facebook for distribution and Google Earth for centralising location based information in the travel and tourism industry.

Transcript of Travel 3.0

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Social Media

Marketing and Communication

Laurel Papworth

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You can find these slides at:http://slideshare.net/Silkcharm

http://slideshare.net/Silkcharm
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Deep content, 1-to-many, PR

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blogsearch.google.com

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Open, broadcast yet ripples

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Facebook – personality profile

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Viral Carriers & Touch Points

• Mini-Feed• News-Feed• Requests/Invites• Notifications• Email• Shared Items• Profile Page App Discovery• Application Directory

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EVENTS

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Book

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email

Profile – Viral activity for member

MiniFeed

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NewsFeed

Requests

Notifications

NewsFeed– Viral activity of friends

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Email notifications

Auto-emails out News

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Application have tracking

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Top Facebook Applications

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Application – Where I’ve Been

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Apps for Facebook, Myspace, blogs

• Salesforce makes 60% revenue from website sales, 40% from Open API Applications

• Amazon does more traffic through these apps than through amazon.com sites.

• eBay saw an increase transactions of 84% by adding 140,000 developers.

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Travel 3.0

Instant, always on, Little Bits Everywhere,

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Video of Aloft

Aloft Hotels in Second Life http://www.youtube.com/watch?v=rwpcEr1Ny4I

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Personally made Machinima flying through Google the video shows Las Vegas hotels with video and reviews attached. Coming soon: virtual world social network layer with avatars in hotels.

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Google Earth is now available on the iphone http://www.youtube.com/watch?v=_6oqKL2j8eA


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